Harley-Davidson vs Lexmoto:Which is more popular?
In September 2026, Harley-Davidson had more branded searches than Lexmoto among motorbike brands in the United Kingdom. Harley-Davidson had about 49,500 branded searches, while Lexmoto had 9,900. Harley-Davidson made up 24.8% of all motorbike brand searches we track, and Lexmoto accounted for 5%. When we asked ChatGPT and Google AI Overviews about motorbike brands, neither Harley-Davidson nor Lexmoto appeared in any of the three answers.
Who do people search for more?
Harley-Davidson, about 5 searches for every 1 for Lexmoto
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top motorbike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Harley-Davidson nor Lexmoto showed up in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kawasaki3 of 3Named in 3 of 3 ChatGPT answers
Honda Motorcycles2 of 3Named in 2 of 3 ChatGPT answers
Royal Enfield1 of 3Named in 1 of 3 ChatGPT answers
KTM1 of 3Named in 1 of 3 ChatGPT answers
Triumph1 of 3Named in 1 of 3 ChatGPT answers
BMW Motorrad1 of 3Named in 1 of 3 ChatGPT answers- Harley-Davidson0 of 3Named in 0 of 3 ChatGPT answers
Ducati0 of 3Named in 0 of 3 ChatGPT answers
Lexmoto0 of 3Named in 0 of 3 ChatGPT answers
Suzuki Motorcycles0 of 3Named in 0 of 3 ChatGPT answers
See every answer about motorbike brands
3 answers
Asked ChatGPT
“What's the best motorbike brand for a beginner in the UK?”
Asked ChatGPT
“Which motorbike brands are the most reliable?”
Asked ChatGPT
“What's a good first bike after passing my test?”
Searched Google, AI Overview
“motorbikes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorbikes for sale”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Harley-Davidson or Lexmoto more popular in search?
This chart shows how often people search Google for Harley-Davidson and Lexmoto by name. Each line represents a brand's share of searches for all 12 motorbike brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Harley-Davidson, Lexmoto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Royal Enfield | Ducati | KTM | Honda Motorcycles | Triumph | BMW Motorrad | Lexmoto | Suzuki Motorcycles | Yamaha Motor | Kawasaki | Mutt Motorcycles |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 14.5% | 11.8% | 11.8% | 11.8% | 9.7% | 5.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% |
| Nov 2025 | 24.2% | 13.3% | 13.3% | 10.9% | 10.9% | 8.9% | 5.9% | 3.2% | 3.2% | 2.6% | 2.2% | 1.4% |
| Dec 2025 | 22.5% | 12.4% | 12.4% | 12.4% | 10.1% | 12.4% | 5.5% | 3.7% | 3% | 2.4% | 2% | 1.3% |
| Jan 2026 | 20.6% | 13.8% | 13.8% | 11.3% | 11.3% | 9.2% | 6.2% | 3.4% | 3.4% | 2.7% | 2.2% | 2.2% |
| Feb 2026 | 25.5% | 14% | 11.4% | 11.4% | 9.3% | 9.3% | 6.2% | 3.4% | 3.4% | 2.3% | 1.9% | 1.9% |
| Mar 2026 | 21.3% | 14.2% | 11.6% | 11.6% | 9.5% | 9.5% | 7.8% | 4.3% | 3.5% | 2.8% | 2.3% | 1.5% |
| Apr 2026 | 24.4% | 13.4% | 13.4% | 9% | 9% | 9% | 7.3% | 4% | 4% | 2.7% | 2.2% | 1.8% |
| May 2026 | 23.6% | 12.9% | 12.9% | 10.6% | 8.7% | 10.6% | 7.1% | 3.9% | 3.9% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 19.4% | 10.6% | 10.6% | 23.7% | 8.7% | 8.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% |
| Jul 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Aug 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | 24.8% | 13.6% | 11.1% | 11.1% | 9% | 9% | 6% | 5% | 4% | 2.7% | 2.2% | 1.5% |
How has the Harley-Davidson and Lexmoto comparison changed over the last 12 months?
3 findings
- Harley-Davidson was ahead of Lexmoto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorbike brands in the United Kingdom moved from 21.6% to 24.8%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Lexmoto’s share of searches among motorbike brands in the United Kingdom moved from 3.5% to 5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United Kingdom motorbike brands in September 2026?
2 changes
In September 2026, Lexmoto gained share of searches among motorbike brands in the United Kingdom, from 4.4% to 5%.
In September 2026, Harley-Davidson lost share of searches among motorbike brands in the United Kingdom, from 26.6% to 24.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harley-Davidson’s and Lexmoto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harley-Davidson
1 branded search term
- harley davidson
Lexmoto
1 branded search term
- lexmoto
Other head-to-heads among motorbike brands
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