Brandwave

Google Pixel vs WHOOP:Which is more popular?

In September 2026, WHOOP had more branded searches than Google Pixel among smartwatch brands in the United Kingdom. WHOOP had about 49,500 branded searches, while Google Pixel had 26,900. WHOOP made up 5.4% of all smartwatch brand searches we track, and Google Pixel accounted for 3%. When we asked ChatGPT and Google AI Overviews about smartwatch brands, Google Pixel appeared in two of the five answers and WHOOP in none.

Among smartwatch brands in the United Kingdom in September 2026

Who do people search for more?

WHOOP, about 84% more searches than Google Pixel

WHOOP 49.5K searchesGoogle Pixel 26.9K searches

Who does AI mention more?

Google Pixel, mentioned in 2 of 5 answers, WHOOP in 0

Google Pixel in 2 of 5WHOOP in 0 of 5

Who does AI recommend more?

Google Pixel, the only one of the two named

Google Pixel first in 2WHOOP never named

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Top smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Pixel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WHOOP did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Apple Watch2nd
  3. Fitbit3rd
  4. Amazfit4th
  5. Samsung Galaxy Watch5th
  6. Huawei6th
  7. Google Pixel7th
  8. WHOOP–
  9. COROS–
  10. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Pixel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung Galaxy Watch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huawei1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Google Pixel or WHOOP more popular in search?

This chart shows how often people search Google for Google Pixel and WHOOP by name. Each line represents a brand's share of searches for all ten smartwatch brands we track, month by month, from searches in United Kingdom.

Google Pixel and WHOOP among smartwatch brands in the United Kingdom, by month

Share of searches by month for WHOOP, Google Pixel. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchFitbitGarminSamsung Galaxy WatchWHOOPGoogle PixelAmazfitHuaweiCOROSPolar
Oct 202549.5%14.8%14.8%9.1%3%3.3%1.6%2.4%1.1%0.32%
Nov 202554.6%13.4%13.4%8.2%2.7%3.4%1.5%1.8%0.8%0.29%
Dec 202555.3%13.6%13.6%7.2%3.3%2.8%1.5%1.8%0.67%0.24%
Jan 202645.8%16.8%16.8%7.3%5%2.7%2.3%1.8%1%0.37%
Feb 202647.4%14.2%17.4%7.5%5.2%2.6%2.3%1.9%1%0.37%
Mar 202646.6%13.9%17.1%8.6%5.1%3.1%2.3%1.9%1%0.37%
Apr 202643.8%16.1%19.6%7%5.9%2.4%2.2%1.8%0.96%0.35%
May 202641.7%22.8%15.3%6.6%5.6%2.5%2%2%1.1%0.33%
Jun 202643.4%19.5%15.9%7.4%5.8%2.6%2.1%2.1%0.78%0.28%
Jul 202639.7%17.8%17.8%9.5%6.5%2.9%2.4%2%1.1%0.32%
Aug 202642.5%15.6%19.1%8.3%5.7%3.4%2.1%2.1%0.94%0.33%
Sep 202649.4%14.8%14.8%7.4%5.4%3%2%2%0.89%0.26%

Google Pixel sells other things too, so only its searches that name this product count here, like “pixel watch”.

How has the Google Pixel and WHOOP comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: WHOOP took it in December 2025.
  • Across the 12 months ending September 2026, Google Pixel’s share of searches among smartwatch brands in the United Kingdom moved from 3.3% to 3%, and its estimated monthly branded searches moved from 30.2K to 26.9K.
  • Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch brands in the United Kingdom moved from 3% to 5.4%, and its estimated monthly branded searches moved from 27.1K to 49.5K.

How did search popularity change for United Kingdom smartwatch brands in September 2026?

2 changes

  1. Estimated monthly branded searches for WHOOP in the United Kingdom rose 82.7% over 12 measured months, from 27.1K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Google Pixel in the United Kingdom fell 10.9% over 12 measured months, from 30.2K to 26.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Pixel’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Pixel

2 branded search terms

  • google pixel watch
  • pixel watch

WHOOP

1 branded search term

  • whoop band

How the Brand Demand Index is measured

Other head-to-heads among smartwatch brands

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