Brandwave

Good Energy vs Outfox Energy:Which is more popular?

In September 2026, Outfox Energy had more branded searches than Good Energy among energy suppliers in the United Kingdom. Outfox Energy had about 39,200 branded searches, while Good Energy had 9,900. Outfox Energy made up 1.1% of all energy supplier searches we track, and Good Energy accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about energy suppliers, Outfox Energy appeared in four of the five answers and Good Energy in one. Outfox Energy was mentioned before Good Energy in three out of four answers that named either.

Among energy suppliers in the United Kingdom in September 2026

Who do people search for more?

Outfox Energy, about 4 searches for every 1 for Good Energy

Outfox Energy 39.2K searchesGood Energy 9.9K searches

Who does AI mention more?

Outfox Energy, mentioned in 4 of 5 answers, Good Energy in 1

Outfox Energy in 4 of 5Good Energy in 1 of 5

Who does AI recommend more?

Outfox Energy, named ahead of Good Energy in 3 of 4 answers

Outfox Energy first in 3Good Energy first in 1

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Top energy suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outfox Energy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Good Energy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Outfox Energy was listed before Good Energy in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Octopus Energy1st
  2. E.ON Next2nd
  3. Outfox Energy3rd
  4. British Gas4th
  5. 100Green5th
  6. EDF6th
  7. ScottishPower7th
  8. OVO8th
  9. Ecotricity9th
  10. Good Energy10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Octopus Energy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outfox Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • British Gas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EDF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScottishPower2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 100Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecotricity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good Energy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about energy suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Good Energy or Outfox Energy more popular in search?

This chart shows how often people search Google for Good Energy and Outfox Energy by name. Each line represents a brand's share of searches for all 11 energy suppliers we track, month by month, from searches in United Kingdom.

Good Energy and Outfox Energy among energy suppliers in the United Kingdom, by month

Share of searches by month for Outfox Energy, Good Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthOctopus EnergyBritish GasE.ON NextOVOEDFSo EnergyOutfox EnergyEcotricityGood EnergyScottishPower100Green
Oct 202530.7%30.7%13.8%11.3%9.2%1.9%1.1%0.56%0.3%0.2%0.11%
Nov 202531.1%31.1%13.2%11.5%9.3%1.9%0.84%0.46%0.31%0.21%0.11%
Dec 202529.8%29.8%14.3%13.4%8.9%1.8%0.8%0.54%0.3%0.2%0.11%
Jan 202630%30%13.6%13.5%9%1.8%0.89%0.55%0.3%0.2%0.13%
Feb 202629.9%29.9%13.6%13.5%9%1.8%1.1%0.66%0.3%0.24%0.11%
Mar 202631.1%31.1%13.7%11.5%8.6%1.9%1%0.57%0.31%0.25%0.11%
Apr 202635%28.7%13.4%10.5%8.6%1.7%0.94%0.52%0.23%0.23%0.1%
May 202630.5%30.5%14.9%11.2%9.1%1.5%1%0.83%0.25%0.2%0.09%
Jun 202630.5%30.5%14.1%11.2%9.2%1.5%1.3%0.68%0.3%0.45%0.16%
Jul 202630.9%30.9%13.9%11.4%9.3%1.5%0.99%0.56%0.25%0.2%0.17%
Aug 202630.7%30.7%13.8%11.3%9.2%1.9%0.99%0.83%0.25%0.2%0.17%
Sep 202633.6%27.5%14.3%10.1%10.1%1.7%1.1%0.91%0.27%0.22%0.15%

How has the Good Energy and Outfox Energy comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom energy suppliers in September 2026?

2 changes

  1. Estimated monthly branded searches for Good Energy in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Outfox Energy in the United Kingdom fell 11.7% over 12 measured months, from 44.4K to 39.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Good Energy’s and Outfox Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Good Energy

1 branded search term

  • good energy

Outfox Energy

2 branded search terms

  • outfox energy
  • outfox the market

How the Brand Demand Index is measured

Other head-to-heads among energy suppliers

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