Golden Wonder vs Kettle:Which is more popular?
In September 2026, Kettle had more branded searches than Golden Wonder among crisp brands in the United Kingdom. Kettle had about 4,400 branded searches, while Golden Wonder had 3,600. Kettle made up 2.9% of all crisp brand searches we track, and Golden Wonder accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about crisp brands, Golden Wonder and Kettle each appeared in two of the four answers. Kettle was mentioned before Golden Wonder in two out of three answers that named either.
Who do people search for more?
Kettle, about 22% more searches than Golden Wonder
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Kettle, named ahead of Golden Wonder in 2 of 3 answers
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Top crisp brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Golden Wonder and Kettle were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kettle was listed before Golden Wonder in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Walkers1st- McCoy's2nd
Tyrrells3rd- Monster Munch4th
- Kettle5th
Pringles6th
Golden Wonder7th
Doritos8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Walkers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tyrrells4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McCoy's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Monster Munch2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kettle2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Golden Wonder2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pringles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Doritos1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crisp brands
4 answers
Asked ChatGPT
“What's the best crisp brand in the UK?”
Asked ChatGPT
“What are the most popular crisp brands in the UK?”
Asked ChatGPT
“Which crisp brand in the UK makes the best salt and vinegar crisps?”
Searched Google, AI Overview
“crisps”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best crisps”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Golden Wonder or Kettle more popular in search?
This chart shows how often people search Google for Golden Wonder and Kettle by name. Each line represents a brand's share of searches for all eight crisp brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Kettle, Golden Wonder. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pringles | Doritos | Walkers | Monster Munch | McCoy's | Tyrrells | Kettle | Golden Wonder |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 20.4% | 16.7% | 16.7% | 11.1% | 5.2% | 3.3% | 1.8% |
| Nov 2025 | 29.2% | 19.5% | 16% | 13% | 11.9% | 5% | 3.2% | 2.1% |
| Dec 2025 | 34.2% | 18.7% | 12.5% | 12.5% | 11.4% | 5.7% | 3% | 2% |
| Jan 2026 | 22.7% | 15.2% | 33.9% | 10.1% | 9.2% | 4.8% | 2.5% | 1.6% |
| Feb 2026 | 17% | 17% | 38% | 9.3% | 8.5% | 6.4% | 2.3% | 1.5% |
| Mar 2026 | 25.4% | 20.8% | 17% | 13.9% | 10.4% | 7.9% | 2.8% | 1.8% |
| Apr 2026 | 27.8% | 22.7% | 15.2% | 12.4% | 11.3% | 5.8% | 3% | 1.6% |
| May 2026 | 26.7% | 21.8% | 14.6% | 14.6% | 11.9% | 5.6% | 2.9% | 1.9% |
| Jun 2026 | 22.8% | 22.8% | 18.6% | 12.4% | 11.1% | 7.2% | 3% | 2% |
| Jul 2026 | 24.3% | 24.3% | 16.3% | 13.3% | 10.8% | 6.2% | 2.6% | 2.1% |
| Aug 2026 | 24.7% | 20.2% | 16.6% | 13.5% | 13.4% | 6.7% | 2.7% | 2.2% |
| Sep 2026 | 32.6% | 17.8% | 14.6% | 11.9% | 11.8% | 5.9% | 2.9% | 2.4% |
How has the Golden Wonder and Kettle comparison changed over the last 12 months?
3 findings
- Kettle was ahead of Golden Wonder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Golden Wonder’s share of searches among crisp brands in the United Kingdom moved from 1.8% to 2.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Kettle’s share of searches among crisp brands in the United Kingdom moved from 3.3% to 2.9%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for United Kingdom crisp brands in September 2026?
2 changes
Estimated monthly branded searches for Golden Wonder in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Kettle in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Golden Wonder’s and Kettle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Golden Wonder
1 branded search term
- golden wonder
Kettle
1 branded search term
- kettle chips
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