Glen's vs Russian Standard:Which is more popular?
In September 2026, Glen's had more branded searches than Russian Standard among vodka brands in the United Kingdom. Glen's had about 5,400 branded searches, while Russian Standard had 1,900. Glen's made up 4% of all vodka brand searches we track, and Russian Standard accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about vodka brands, neither Glen's nor Russian Standard appeared in any of the five answers.
Who do people search for more?
Glen's, about 3 searches for every 1 for Russian Standard
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top vodka brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Glen's nor Russian Standard showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grey Goose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Belvedere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Absolut4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Smirnoff3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AU Vodka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cîroc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Glen's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russian Standard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vodka brands
5 answers
Asked ChatGPT
“What's the best vodka in the UK?”
Asked ChatGPT
“Which vodka is smoothest for mixing?”
Asked ChatGPT
“What's a good premium vodka to give as a gift?”
Searched Google, AI Overview
“vodka brands”
Searched Google, AI Overview
“best vodka”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Glen's or Russian Standard more popular in search?
This chart shows how often people search Google for Glen's and Russian Standard by name. Each line represents a brand's share of searches for all eight vodka brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Glen's, Russian Standard. The figures are in the table below the chart.
View monthly share of searches table
| Month | AU Vodka | Grey Goose | Absolut | Belvedere | Smirnoff | Cîroc | Glen's | Russian Standard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 16.1% | 10.8% | 7.2% | 10.8% | 4.8% | 4.8% | 1.4% |
| Nov 2025 | 57.8% | 14.2% | 7.8% | 6.3% | 6.3% | 3.5% | 2.8% | 1.2% |
| Dec 2025 | 47% | 17.2% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 1.5% |
| Jan 2026 | 39.4% | 17.7% | 11.8% | 9.6% | 9.6% | 5.3% | 4.3% | 2.3% |
| Feb 2026 | 39% | 17.4% | 11.6% | 9.5% | 9.5% | 6.4% | 4.2% | 2.3% |
| Mar 2026 | 41.5% | 15.2% | 12.4% | 8.3% | 10.1% | 5.5% | 4.5% | 2.4% |
| Apr 2026 | 41.5% | 15.2% | 12.4% | 8.3% | 10.1% | 5.5% | 4.5% | 2.4% |
| May 2026 | 50.6% | 15.2% | 10.1% | 6.8% | 8.3% | 3.7% | 3.7% | 1.6% |
| Jun 2026 | 39.9% | 17.9% | 11.9% | 8% | 11.9% | 4.4% | 4.4% | 1.6% |
| Jul 2026 | 43.7% | 16.1% | 10.7% | 8.7% | 10.7% | 4.8% | 3.9% | 1.4% |
| Aug 2026 | 58% | 11.7% | 7.8% | 6.4% | 7.8% | 3.5% | 3.5% | 1.3% |
| Sep 2026 | 44.6% | 16.4% | 10.9% | 8.9% | 8.9% | 4.9% | 4% | 1.4% |
How has the Glen's and Russian Standard comparison changed over the last 12 months?
3 findings
- Glen's was ahead of Russian Standard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glen's’ share of searches among vodka brands in the United Kingdom moved from 4.8% to 4%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Russian Standard’s share of searches among vodka brands in the United Kingdom held steady at 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for United Kingdom vodka brands in September 2026?
2 changes
Estimated monthly branded searches for Glen's in the United Kingdom fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
Estimated monthly branded searches for Russian Standard in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Glen's’ and Russian Standard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glen's
1 branded search term
- glen's vodka
Russian Standard
1 branded search term
- russian standard vodka
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