AU Vodka vs Belvedere:Which is more popular?
In September 2026, AU Vodka had more branded searches than Belvedere among vodka brands in the United Kingdom. AU Vodka had about 60,500 branded searches, while Belvedere had 12,100. AU Vodka made up 44.6% of all vodka brand searches we track, and Belvedere accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about vodka brands, Belvedere appeared in all five answers and AU Vodka in none.
Who do people search for more?
AU Vodka, about 5 searches for every 1 for Belvedere
Who does AI mention more?
Belvedere, mentioned in every answer we collected
Who does AI recommend more?
Belvedere, the only one of the two named
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Top vodka brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Belvedere appeared in all five answers. AU Vodka did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grey Goose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Belvedere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Absolut4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Smirnoff3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- AU Vodka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cîroc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glen's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Russian Standard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vodka brands
5 answers
Asked ChatGPT
“What's the best vodka in the UK?”
Asked ChatGPT
“Which vodka is smoothest for mixing?”
Asked ChatGPT
“What's a good premium vodka to give as a gift?”
Searched Google, AI Overview
“vodka brands”
Searched Google, AI Overview
“best vodka”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is AU Vodka or Belvedere more popular in search?
This chart shows how often people search Google for AU Vodka and Belvedere by name. Each line represents a brand's share of searches for all eight vodka brands we track, month by month, from searches in United Kingdom.
Share of searches by month for AU Vodka, Belvedere. The figures are in the table below the chart.
View monthly share of searches table
| Month | AU Vodka | Grey Goose | Absolut | Belvedere | Smirnoff | Cîroc | Glen's | Russian Standard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 16.1% | 10.8% | 7.2% | 10.8% | 4.8% | 4.8% | 1.4% |
| Nov 2025 | 57.8% | 14.2% | 7.8% | 6.3% | 6.3% | 3.5% | 2.8% | 1.2% |
| Dec 2025 | 47% | 17.2% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 1.5% |
| Jan 2026 | 39.4% | 17.7% | 11.8% | 9.6% | 9.6% | 5.3% | 4.3% | 2.3% |
| Feb 2026 | 39% | 17.4% | 11.6% | 9.5% | 9.5% | 6.4% | 4.2% | 2.3% |
| Mar 2026 | 41.5% | 15.2% | 12.4% | 8.3% | 10.1% | 5.5% | 4.5% | 2.4% |
| Apr 2026 | 41.5% | 15.2% | 12.4% | 8.3% | 10.1% | 5.5% | 4.5% | 2.4% |
| May 2026 | 50.6% | 15.2% | 10.1% | 6.8% | 8.3% | 3.7% | 3.7% | 1.6% |
| Jun 2026 | 39.9% | 17.9% | 11.9% | 8% | 11.9% | 4.4% | 4.4% | 1.6% |
| Jul 2026 | 43.7% | 16.1% | 10.7% | 8.7% | 10.7% | 4.8% | 3.9% | 1.4% |
| Aug 2026 | 58% | 11.7% | 7.8% | 6.4% | 7.8% | 3.5% | 3.5% | 1.3% |
| Sep 2026 | 44.6% | 16.4% | 10.9% | 8.9% | 8.9% | 4.9% | 4% | 1.4% |
How has the AU Vodka and Belvedere comparison changed over the last 12 months?
3 findings
- AU Vodka was ahead of Belvedere in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AU Vodka’s share of searches among vodka brands in the United Kingdom moved from 44% to 44.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Belvedere’s share of searches among vodka brands in the United Kingdom moved from 7.2% to 8.9%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for United Kingdom vodka brands in September 2026?
2 changes
In September 2026, Belvedere overtook Smirnoff to rank 4th among vodka brands in the United Kingdom, with 8.9% of the searches.
In September 2026, AU Vodka lost share of searches among vodka brands in the United Kingdom, from 58% to 44.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AU Vodka’s and Belvedere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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