Vodka brands in the United Kingdom:Which are most popular?

Name: Vodka brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, AU Vodka was the most searched vodka brand in the United Kingdom, accounting for 44.6% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Grey Goose and Belvedere showed up in every answer. Belvedere was recommended most often, coming first in three out of five responses.

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Top vodka brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Grey Goose and Belvedere appeared every time. Belvedere was recommended most often, coming first in three out of five answers. Grey Goose was second, and Absolut was third. AU Vodka, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Grey Goose	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Belvedere	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Absolut	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Smirnoff	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
AU Vodka	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cîroc	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Glen's	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Russian Standard	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Grey Goose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Belvedere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Absolut4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Smirnoff3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AU Vodka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cîroc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glen's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Russian Standard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vodka brands

5 answers

Asked ChatGPT
“What's the best vodka in the UK?”
1. 1Belvedere
2. 2Grey Goose
3. 3Absolut
Asked ChatGPT
“Which vodka is smoothest for mixing?”
1. 1Absolut
2. 2Grey Goose
3. 3Smirnoff
4. 4Belvedere
Asked ChatGPT
“What's a good premium vodka to give as a gift?”
1. 1Belvedere
2. 2Grey Goose
Searched Google, AI Overview
“vodka brands”
1. 1Smirnoff
2. 2Absolut
3. 3Grey Goose
4. 4Belvedere
Searched Google, AI Overview
“best vodka”
1. 1Belvedere
2. 2Grey Goose
3. 3Absolut
4. 4Smirnoff

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which vodka brands do people search for most?

This chart shows how often people search Google for each vodka brand by name. Each line represents a brand's share of searches for all eight vodka brands we track, month by month, from searches in United Kingdom.

Share of searches among vodka brands in the United Kingdom, by month

Month	AU Vodka	Grey Goose	Absolut	Belvedere	Smirnoff	Cîroc	Glen's	Russian Standard
Oct 2025	44%	16.1%	10.8%	7.2%	10.8%	4.8%	4.8%	1.4%
Nov 2025	57.8%	14.2%	7.8%	6.3%	6.3%	3.5%	2.8%	1.2%
Dec 2025	47%	17.2%	9.4%	9.4%	6.3%	6.3%	2.8%	1.5%
Jan 2026	39.4%	17.7%	11.8%	9.6%	9.6%	5.3%	4.3%	2.3%
Feb 2026	39%	17.4%	11.6%	9.5%	9.5%	6.4%	4.2%	2.3%
Mar 2026	41.5%	15.2%	12.4%	8.3%	10.1%	5.5%	4.5%	2.4%
Apr 2026	41.5%	15.2%	12.4%	8.3%	10.1%	5.5%	4.5%	2.4%
May 2026	50.6%	15.2%	10.1%	6.8%	8.3%	3.7%	3.7%	1.6%
Jun 2026	39.9%	17.9%	11.9%	8%	11.9%	4.4%	4.4%	1.6%
Jul 2026	43.7%	16.1%	10.7%	8.7%	10.7%	4.8%	3.9%	1.4%
Aug 2026	58%	11.7%	7.8%	6.4%	7.8%	3.5%	3.5%	1.3%
Sep 2026	44.6%	16.4%	10.9%	8.9%	8.9%	4.9%	4%	1.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	AU Vodka	44.6%	60.5K	-45%	-13.4 points
2, held 2nd	Grey Goose	16.4%	22.2K	0%	+4.7 points
3, held 3rd	Absolut	10.9%	14.8K	0%	+3.1 points
4, moved from 5th to 4th	Belvedere	8.9%	12.1K	0%	+2.5 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Smirnoff Diageo	8.9%	12.1K	-18.2%	+1.1 pointsmoved from 4th to 5th
6, held 6th	Cîroc Diageo	4.9%	6.6K	0%	+1.4 points
7, held 7th	Glen's	4%	5.4K	-18.2%	+0.5 points
8, held 8th	Russian Standard	1.4%	1.9K	-20.8%	+0.1 points

1.AU Vodka
44.6%
Held 1st. 60.5K estimated branded searches, -45% vs prior month. Share -13.4 points.
2.Grey Goose
16.4%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +4.7 points.
3.Absolut
10.9%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +3.1 points.
4.Belvedere
8.9%
Moved from 5th to 4th. 12.1K estimated branded searches, 0% vs prior month. Share +2.5 points.
5.Smirnoff
8.9%
Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share +1.1 points.
6.Cîroc
4.9%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +1.4 points.
7.Glen's
4%
Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share +0.5 points.
8.Russian Standard
1.4%
Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share +0.1 points.

Which brand is most popular in search among vodka brands in the United Kingdom?

8 brands

In September 2026, AU Vodka was the most searched among vodka brands in the United Kingdom, with an estimated 60.5K branded searches, 44.6% of all searches for the eight we track. Grey Goose is in 2nd place, 28.2 percentage points behind at 16.4%.

United Kingdom vodka brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
AU Vodka	44% → 44.6%	58%Aug 2026	39%Feb 2026	1st
Grey Goose	16.1% → 16.4%	17.9%Jun 2026	11.7%Aug 2026	2nd
Absolut	10.8% → 10.9%	12.4%Mar 2026	7.8%Nov 2025	3rd
Belvedere	7.2% → 8.9%	9.6%Jan 2026	6.3%Nov 2025	5th → 4th
Smirnoff	10.8% → 8.9%	11.9%Jun 2026	6.3%Dec 2025	4th → 5th
Cîroc	4.8% → 4.9%	6.4%Feb 2026	3.5%Nov 2025	6th
Glen's	4.8% → 4%	4.8%Oct 2025	2.8%Dec 2025	7th
Russian Standard	1.4%	2.4%Mar 2026	1.2%Nov 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, AU Vodka’s share of searches among vodka brands in the United Kingdom increased from 44% to 44.6%.
Across the 12 months ending September 2026, Belvedere’s share of searches among vodka brands in the United Kingdom increased from 7.2% to 8.9%.
Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in the United Kingdom decreased from 10.8% to 8.9%.
Across the 12 months ending September 2026, Glen's’ share of searches among vodka brands in the United Kingdom decreased from 4.8% to 4%.
Across the 12 months ending September 2026, AU Vodka’s share of searches among vodka brands in the United Kingdom peaked at 58% in August 2026 and was lowest at 39% in February 2026.
Across the 12 months ending September 2026, Grey Goose’s share of searches among vodka brands in the United Kingdom peaked at 17.9% in June 2026 and was lowest at 11.7% in August 2026.
Across the 12 months ending September 2026, Absolut’s share of searches among vodka brands in the United Kingdom peaked at 12.4% in March 2026 and was lowest at 7.8% in November 2025.
Across the 12 months ending September 2026, Belvedere’s share of searches among vodka brands in the United Kingdom peaked at 9.6% in January 2026 and was lowest at 6.3% in November 2025.
Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in the United Kingdom peaked at 11.9% in June 2026 and was lowest at 6.3% in December 2025.
Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in the United Kingdom peaked at 6.4% in February 2026 and was lowest at 3.5% in November 2025.
Across the 12 months ending September 2026, Glen's’ share of searches among vodka brands in the United Kingdom peaked at 4.8% in October 2025 and was lowest at 2.8% in December 2025.
Across the 12 months ending September 2026, Russian Standard’s share of searches among vodka brands in the United Kingdom peaked at 2.4% in March 2026 and was lowest at 1.2% in November 2025.
Across the 12 months ending September 2026, Belvedere rose from 5th to 4th among vodka brands in the United Kingdom.
Across the 12 months ending September 2026, Smirnoff fell from 4th to 5th among vodka brands in the United Kingdom.
Across the 12 months ending September 2026, Grey Goose, Absolut, Cîroc and Russian Standard held steady: their share of searches among vodka brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom vodka brands in September 2026?

8 changes

In September 2026, Belvedere overtook Smirnoff to rank 4th among vodka brands in the United Kingdom, with 8.9% of the searches.
In September 2026, Grey Goose gained share of searches among vodka brands in the United Kingdom, from 11.7% to 16.4%.
In September 2026, Absolut gained share of searches among vodka brands in the United Kingdom, from 7.8% to 10.9%.
In September 2026, Cîroc gained share of searches among vodka brands in the United Kingdom, from 3.5% to 4.9%.
In September 2026, Smirnoff gained share of searches among vodka brands in the United Kingdom, from 7.8% to 8.9%.
In September 2026, AU Vodka lost share of searches among vodka brands in the United Kingdom, from 58% to 44.6%.
Estimated monthly branded searches for Glen's in the United Kingdom fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
Estimated monthly branded searches for Russian Standard in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted for vodka brands?

8 search terms

Each brand's share of searches among vodka brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.