Brandwave

Glassdoor vs Jobsite:Which is more popular?

In September 2026, Glassdoor had more branded searches than Jobsite among job boards in the United Kingdom. Glassdoor had about 90,500 branded searches, while Jobsite had 5,400. Glassdoor made up 1.9% of all job board searches we track, and Jobsite accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about job boards, Glassdoor appeared in one of the four answers and Jobsite in none.

Among job boards in the United Kingdom in September 2026

Who do people search for more?

Glassdoor, about 17 searches for every 1 for Jobsite

Glassdoor 90.5K searchesJobsite 5.4K searches

Who does AI mention more?

Glassdoor, mentioned in 1 of 4 answers, Jobsite in 0

Glassdoor in 1 of 4Jobsite in 0 of 4

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Top job boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Glassdoor was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Jobsite did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Indeed1st
  2. Reed2nd
  3. LinkedIn3rd
  4. CV-Library4th
  5. Totaljobs5th
  6. Adzuna6th
  7. Glassdoor7th
  8. Jobsite–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indeed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CV-Library4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Totaljobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Reed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LinkedIn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Glassdoor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adzuna1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jobsite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about job boards

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Glassdoor or Jobsite more popular in search?

This chart shows how often people search Google for Glassdoor and Jobsite by name. Each line represents a brand's share of searches for all eight job boards we track, month by month, from searches in United Kingdom.

Glassdoor and Jobsite among job boards in the United Kingdom, by month

Share of searches by month for Glassdoor, Jobsite. The figures are in the table below the chart.

View monthly share of searches table
MonthIndeedCV-LibraryTotaljobsGlassdoorLinkedInReedAdzunaJobsite
Oct 202587.5%4.3%4.3%2.4%0.58%0.69%0.17%0.12%
Nov 202586%5.2%4.2%2.8%0.7%0.71%0.17%0.14%
Dec 202587.3%4.3%4.3%2.4%0.71%0.72%0.17%0.11%
Jan 202686.4%5.2%4.2%2.3%0.86%0.69%0.17%0.14%
Feb 202687.3%5.3%3.5%2.4%0.71%0.59%0.17%0.12%
Mar 202687.2%5.2%3.5%2.4%0.86%0.57%0.17%0.12%
Apr 202686.4%5.2%4.2%2.3%0.86%0.69%0.17%0.14%
May 202687.5%5.3%3.5%1.9%0.87%0.57%0.17%0.12%
Jun 202686.9%5.2%3.5%2.3%1.1%0.69%0.17%0.11%
Jul 202687.1%5.2%3.5%2.3%0.86%0.67%0.17%0.11%
Aug 202687.6%5.3%3.5%1.9%0.71%0.67%0.21%0.12%
Sep 202687.4%5.3%3.5%1.9%0.87%0.69%0.17%0.12%

How has the Glassdoor and Jobsite comparison changed over the last 12 months?

3 findings
  • Glassdoor was ahead of Jobsite in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Glassdoor’s share of searches among job boards in the United Kingdom moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 135K to 90.5K.
  • Across the 12 months ending September 2026, Jobsite’s share of searches among job boards in the United Kingdom held steady at 0.12%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for United Kingdom job boards in September 2026?

2 changes
  1. Estimated monthly branded searches for Glassdoor in the United Kingdom fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

  2. Estimated monthly branded searches for Jobsite in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Glassdoor’s and Jobsite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glassdoor

1 branded search term

  • glassdoor

Jobsite

1 branded search term

  • jobsite

How the Brand Demand Index is measured

Other head-to-heads among job boards

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