Brandwave

G-Star RAW vs River Island:Which is more popular?

In September 2026, River Island had more branded searches than G-Star RAW among jeans brands in the United Kingdom. River Island had about 9,900 branded searches, while G-Star RAW had 2,900. River Island made up 10.4% of all jeans brand searches we track, and G-Star RAW accounted for 3%. When we asked ChatGPT and Google AI Overviews about jeans brands, neither G-Star RAW nor River Island appeared in any of the four answers.

Among jeans brands in the United Kingdom in September 2026

Who do people search for more?

River Island, about 3 searches for every 1 for G-Star RAW

River Island 9.9K searchesG-Star RAW 2.9K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

G-Star RAW in 0 of 4River Island in 0 of 4

Follow G-Star RAW vs River Island and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top jeans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither G-Star RAW nor River Island showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Levi's1st
  2. Wrangler2nd
  3. M&S3rd
  4. Diesel–
  5. River Island–
  6. Lee–
  7. G-Star RAW–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Levi's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • M&S2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wrangler2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Diesel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • River Island0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • G-Star RAW0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about jeans brands

4 answers

  • Asked ChatGPT

    “What are the best jeans brands in the UK?”

    1. 1Levi's
    2. 2M&S
    3. 3Wrangler

  • Asked ChatGPT

    “Where can I buy jeans that fit well in the UK?”

    1. 1Levi's
    2. 2M&S

  • Asked ChatGPT

    “Which jeans last the longest?”

    1. 1Wrangler
    2. 2Levi's

  • Searched Google, AI Overview

    “jeans”

    1. 1Levi's

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is G-Star RAW or River Island more popular in search?

This chart shows how often people search Google for G-Star RAW and River Island by name. Each line represents a brand's share of searches for all seven jeans brands we track, month by month, from searches in United Kingdom.

G-Star RAW and River Island among jeans brands in the United Kingdom, by month

Share of searches by month for River Island, G-Star RAW. The figures are in the table below the chart.

View monthly share of searches table
MonthLevi'sM&SWranglerDieselRiver IslandLeeG-Star RAW
Oct 202538.1%20.8%11.4%9.3%11.4%6.2%2.8%
Nov 202547.8%14.3%9.6%9.6%9.6%6.4%2.8%
Dec 202547.3%14.2%9.5%11.6%9.5%5.2%2.8%
Jan 202636.4%20%13.3%10.9%8.9%7.3%3.2%
Feb 202634.2%23%12.5%10.2%10.2%6.8%3%
Mar 202635.2%23.6%10.5%10.5%10.5%7%2.5%
Apr 202639.1%21.4%11.7%9.6%9.6%6.4%2.3%
May 202638%17%13.9%11.4%9.3%7.6%2.8%
Jun 202641.8%15.3%15.3%10.2%8.3%6.8%2.5%
Jul 202637.2%13.6%16.6%13.6%9%7.4%2.7%
Aug 202630.7%16.7%16.7%16.7%9.1%7.5%2.6%
Sep 202628.3%23.2%15.5%12.7%10.4%6.9%3%

River Island sells other things too, so only its searches that name this product count here, like “river island jeans”.

How has the G-Star RAW and River Island comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom jeans brands in September 2026?

2 changes

  1. In September 2026, River Island gained share of searches among jeans brands in the United Kingdom, from 9.1% to 10.4%.

  2. Estimated monthly branded searches for G-Star RAW in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using G-Star RAW’s and River Island’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

G-Star RAW

1 branded search term

  • g-star jeans

River Island

1 branded search term

  • river island jeans

How the Brand Demand Index is measured

Other head-to-heads among jeans brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free