Brandwave

How popular isG-Star RAW?

In September 2026, people searched for G-Star RAW by name about 2,900 times in the United Kingdom, a 19.4% decrease from the previous year. These searches made up 3% of all United Kingdom jeans brand searches, placing G-Star RAW seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about jeans brands, G-Star RAW did not appear in any of the answers.

Search and AI answers in September 2026

G-Star RAW is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. Levi'sShare of searches 28.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. M&SShare of searches 23.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. WranglerShare of searches 15.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. DieselShare of searches 12.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. G-Star RAWShare of searches 3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top jeans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, G-Star RAW did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Levi's1st
  2. Wrangler2nd
  3. M&S3rd
  4. Diesel–
  5. River Island–
  6. Lee–
  7. G-Star RAW–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Levi's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • M&S2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wrangler2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Diesel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • River Island0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • G-Star RAW0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about jeans brands

4 answers

  • Asked ChatGPT

    “What are the best jeans brands in the UK?”

    1. 1Levi's
    2. 2M&S
    3. 3Wrangler

  • Asked ChatGPT

    “Where can I buy jeans that fit well in the UK?”

    1. 1Levi's
    2. 2M&S

  • Asked ChatGPT

    “Which jeans last the longest?”

    1. 1Wrangler
    2. 2Levi's

  • Searched Google, AI Overview

    “jeans”

    1. 1Levi's

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which jeans brands compete with G-Star RAW?

G-Star RAW against jeans brands in the United Kingdom, by month

Share of searches by month for Levi's, M&S, Wrangler, Diesel, River Island, Lee, G-Star RAW. The figures are in the table below the chart.

View monthly share of searches table
MonthLevi'sM&SWranglerDieselRiver IslandLeeG-Star RAW
Oct 202538.1%20.8%11.4%9.3%11.4%6.2%2.8%
Nov 202547.8%14.3%9.6%9.6%9.6%6.4%2.8%
Dec 202547.3%14.2%9.5%11.6%9.5%5.2%2.8%
Jan 202636.4%20%13.3%10.9%8.9%7.3%3.2%
Feb 202634.2%23%12.5%10.2%10.2%6.8%3%
Mar 202635.2%23.6%10.5%10.5%10.5%7%2.5%
Apr 202639.1%21.4%11.7%9.6%9.6%6.4%2.3%
May 202638%17%13.9%11.4%9.3%7.6%2.8%
Jun 202641.8%15.3%15.3%10.2%8.3%6.8%2.5%
Jul 202637.2%13.6%16.6%13.6%9%7.4%2.7%
Aug 202630.7%16.7%16.7%16.7%9.1%7.5%2.6%
Sep 202628.3%23.2%15.5%12.7%10.4%6.9%3%

  1. 1.Levi's

    28.3%

    Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share -2.3 points.

  2. 2.M&S

    23.2%

    Moved from 3rd to 2nd. 22.2K estimated branded searches, +83.5% vs prior month. Share +6.5 points.

  3. 3.Wrangler

    15.5%

    Moved from 4th to 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share -1.2 points.

  4. 4.Diesel

    12.7%

    Moved from 2nd to 4th. 12.1K estimated branded searches, 0% vs prior month. Share -4.1 points.

  5. 5.River Island

    10.4%

    Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +1.2 points.

  6. 6.Lee

    6.9%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.6 points.

  7. 7.G-Star RAW

    3%

    Held 7th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.4 points.

M&S and River Island sell other things too, so only their searches that name this product count here, like “m&s jeans”.

Compare popularity between G-Star RAW and its closest rivals

Every comparison with G-Star RAW

6 comparisons

How has branded search demand for G-Star RAW changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for G-Star RAW in the United Kingdom fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, G-Star RAW’s share of searches among jeans brands in the United Kingdom held steady, from 2.8% to 3%.

How did search popularity change for United Kingdom jeans brands in September 2026?

6 changes

  1. In September 2026, M&S overtook Diesel to rank 2nd among jeans brands in the United Kingdom, with 23.2% of the searches.

  2. In September 2026, River Island gained share of searches among jeans brands in the United Kingdom, from 9.1% to 10.4%.

  3. In September 2026, Diesel lost share of searches among jeans brands in the United Kingdom, from 16.7% to 12.7%.

  4. In September 2026, Levi's lost share of searches among jeans brands in the United Kingdom, from 30.7% to 28.3%.

  5. In September 2026, Wrangler lost share of searches among jeans brands in the United Kingdom, from 16.7% to 15.5%.

  6. In September 2026, Lee lost share of searches among jeans brands in the United Kingdom, from 7.5% to 6.9%.

How are G-Star RAW’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using G-Star RAW’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • g-star jeans

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How the Brand Demand Index is measured

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