Levi's vs Wrangler:Which is more popular?
In September 2026, Levi's had more branded searches than Wrangler among jeans brands in the United Kingdom. Levi's had about 27,100 branded searches, while Wrangler had 14,800. Levi's made up 28.3% of all jeans brand searches we track, and Wrangler accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about jeans brands, Levi's appeared in all four answers and Wrangler in two. Levi's was mentioned before Wrangler in two out of three answers.
Who do people search for more?
Levi's, about 83% more searches than Wrangler
Who does AI mention more?
Levi's, mentioned in every answer we collected
Who does AI recommend more?
Levi's, named ahead of Wrangler in 2 of 3 answers
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Top jeans brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Levi's appeared in all four answers. Wrangler was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Levi's was listed before Wrangler in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Levi's1st
Wrangler2nd
M&S3rd
Diesel–
River Island–
Lee–
G-Star RAW–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Levi's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- M&S2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wrangler2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Diesel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- River Island0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- G-Star RAW0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jeans brands
4 answers
Asked ChatGPT
“What are the best jeans brands in the UK?”
Asked ChatGPT
“Where can I buy jeans that fit well in the UK?”
Asked ChatGPT
“Which jeans last the longest?”
Searched Google, AI Overview
“jeans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Levi's or Wrangler more popular in search?
This chart shows how often people search Google for Levi's and Wrangler by name. Each line represents a brand's share of searches for all seven jeans brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Levi's, Wrangler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Levi's | M&S | Wrangler | Diesel | River Island | Lee | G-Star RAW |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 20.8% | 11.4% | 9.3% | 11.4% | 6.2% | 2.8% |
| Nov 2025 | 47.8% | 14.3% | 9.6% | 9.6% | 9.6% | 6.4% | 2.8% |
| Dec 2025 | 47.3% | 14.2% | 9.5% | 11.6% | 9.5% | 5.2% | 2.8% |
| Jan 2026 | 36.4% | 20% | 13.3% | 10.9% | 8.9% | 7.3% | 3.2% |
| Feb 2026 | 34.2% | 23% | 12.5% | 10.2% | 10.2% | 6.8% | 3% |
| Mar 2026 | 35.2% | 23.6% | 10.5% | 10.5% | 10.5% | 7% | 2.5% |
| Apr 2026 | 39.1% | 21.4% | 11.7% | 9.6% | 9.6% | 6.4% | 2.3% |
| May 2026 | 38% | 17% | 13.9% | 11.4% | 9.3% | 7.6% | 2.8% |
| Jun 2026 | 41.8% | 15.3% | 15.3% | 10.2% | 8.3% | 6.8% | 2.5% |
| Jul 2026 | 37.2% | 13.6% | 16.6% | 13.6% | 9% | 7.4% | 2.7% |
| Aug 2026 | 30.7% | 16.7% | 16.7% | 16.7% | 9.1% | 7.5% | 2.6% |
| Sep 2026 | 28.3% | 23.2% | 15.5% | 12.7% | 10.4% | 6.9% | 3% |
How has the Levi's and Wrangler comparison changed over the last 12 months?
3 findings
- Levi's was ahead of Wrangler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Levi's’ share of searches among jeans brands in the United Kingdom moved from 38.1% to 28.3%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 12 months ending September 2026, Wrangler’s share of searches among jeans brands in the United Kingdom moved from 11.4% to 15.5%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for United Kingdom jeans brands in September 2026?
2 changes
In September 2026, Levi's lost share of searches among jeans brands in the United Kingdom, from 30.7% to 28.3%.
In September 2026, Wrangler lost share of searches among jeans brands in the United Kingdom, from 16.7% to 15.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Levi's’ and Wrangler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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