Brandwave

Evans vs Yours Clothing:Which is more popular?

In September 2026, Yours Clothing had more branded searches than Evans among plus size fashion retailers in the United Kingdom. Yours Clothing had about 301,000 branded searches, while Evans had 14,800. Yours Clothing made up 33.7% of all plus size fashion retailer searches we track, and Evans accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about plus size fashion retailers, Yours Clothing appeared in all five answers and Evans in four. Yours Clothing was mentioned before Evans in every answer.

Among plus size fashion retailers in the United Kingdom in September 2026

Who do people search for more?

Yours Clothing, about 20 searches for every 1 for Evans

Yours Clothing 301K searchesEvans 14.8K searches

Who does AI mention more?

Yours Clothing, mentioned in every answer we collected

Yours Clothing in 5 of 5Evans in 4 of 5

Who does AI recommend more?

Yours Clothing, named ahead of Evans in every answer

Yours Clothing first in 5Evans never first

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Top plus size fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yours Clothing appeared in all five answers. Evans was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Yours Clothing was listed before Evans in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yours Clothing1st
  2. ASOS2nd
  3. Simply Be3rd
  4. Evans4th
  5. New Look5th
  6. JD Williams–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yours Clothing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASOS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evans4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply Be3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Look3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JD Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plus size fashion retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Evans or Yours Clothing more popular in search?

This chart shows how often people search Google for Evans and Yours Clothing by name. Each line represents a brand's share of searches for all six plus size fashion retailers we track, month by month, from searches in United Kingdom.

Evans and Yours Clothing among plus size fashion retailers in the United Kingdom, by month

Share of searches by month for Yours Clothing, Evans. The figures are in the table below the chart.

View monthly share of searches table
MonthJD WilliamsYours ClothingSimply BeEvansASOSNew Look
Oct 202541.7%27.9%27.9%1.7%0.5%0.41%
Nov 202544.1%29.5%24.2%1.5%0.35%0.35%
Dec 202544.2%29.6%24.2%1.2%0.43%0.43%
Jan 202641.8%28%28%1.4%0.5%0.41%
Feb 202639.2%32%26.2%1.6%0.57%0.47%
Mar 202644%29.5%24.1%1.4%0.53%0.43%
Apr 202643.9%29.4%24%1.8%0.53%0.43%
May 202641.6%27.8%27.8%1.7%0.5%0.5%
Jun 202643.9%29.4%24%1.8%0.53%0.43%
Jul 202641%33.6%22.4%2%0.49%0.49%
Aug 202641.2%33.7%22.5%1.7%0.49%0.4%
Sep 202641.3%33.7%22.5%1.7%0.4%0.4%

How has the Evans and Yours Clothing comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom plus size fashion retailers in September 2026?

2 changes

  1. Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom has gained ground for 3 months in a row, from 29.4% to 33.7% in September 2026.

  2. Estimated monthly branded searches for Evans in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Evans’ and Yours Clothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Evans

1 branded search term

  • evans clothing

Yours Clothing

1 branded search term

  • yours clothing

How the Brand Demand Index is measured

Other head-to-heads among plus size fashion retailers

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