Erbauer vs Mac Allister:Which is more popular?
In September 2026, Mac Allister had more branded searches than Erbauer among power tool brands in the United Kingdom. Mac Allister had about 14,800 branded searches, while Erbauer had 12,100. Mac Allister made up 5.1% of all power tool brand searches we track, and Erbauer accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about power tool brands, neither Erbauer nor Mac Allister appeared in any of the five answers.
Who do people search for more?
Mac Allister, about 22% more searches than Erbauer
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Erbauer vs Mac Allister and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Erbauer nor Mac Allister showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Einhell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mac Allister0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Erbauer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“Which power tool brand should I buy in the UK?”
Asked ChatGPT
“What are the best power tool brands for DIY?”
Asked ChatGPT
“What is the best cordless drill?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Erbauer or Mac Allister more popular in search?
This chart shows how often people search Google for Erbauer and Mac Allister by name. Each line represents a brand's share of searches for all 12 power tool brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Mac Allister, Erbauer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | DeWalt | Makita | Milwaukee | Mac Allister | Erbauer | Festool | Einhell | Black+Decker | HiKOKI | Metabo | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 23.4% | 12.8% | 9.5% | 3.8% | 4.7% | 7% | 3.8% | 3.1% | 1.1% | 1.4% | 0.62% |
| Nov 2025 | 35.1% | 19.3% | 12.9% | 9.6% | 3.9% | 4.7% | 5.8% | 3.2% | 2.6% | 1.1% | 1.4% | 0.51% |
| Dec 2025 | 30.8% | 25.2% | 13.8% | 10.2% | 2.2% | 4.1% | 5% | 3.4% | 2.2% | 1% | 1.5% | 0.54% |
| Jan 2026 | 36.4% | 19.9% | 13.3% | 8.3% | 2.7% | 4.9% | 6% | 3.3% | 2.2% | 1.2% | 1.4% | 0.52% |
| Feb 2026 | 28.2% | 23% | 12.6% | 9.5% | 3.8% | 5.6% | 6.9% | 3.8% | 2.5% | 1.7% | 1.7% | 0.74% |
| Mar 2026 | 34.8% | 19% | 12.7% | 9.5% | 3.1% | 4.7% | 5.7% | 4.7% | 2.5% | 1.4% | 1.4% | 0.61% |
| Apr 2026 | 39.4% | 17.7% | 11.8% | 7.2% | 3.5% | 4.3% | 5.3% | 5.3% | 2.9% | 1% | 1% | 0.47% |
| May 2026 | 44.2% | 16.2% | 10.8% | 6.5% | 4% | 4% | 4% | 4.8% | 3.2% | 0.95% | 0.95% | 0.43% |
| Jun 2026 | 34.5% | 18.9% | 12.6% | 6.3% | 3.8% | 3.8% | 8.5% | 4.6% | 4.6% | 0.92% | 1.1% | 0.38% |
| Jul 2026 | 30.8% | 13.8% | 9.2% | 5.6% | 25.2% | 3.4% | 3.4% | 3.4% | 3.4% | 0.82% | 0.82% | 0.34% |
| Aug 2026 | 34.9% | 19.1% | 12.8% | 11.2% | 3.8% | 4.7% | 4.7% | 3.8% | 2.5% | 1.1% | 1.1% | 0.39% |
| Sep 2026 | 37.6% | 16.9% | 13.8% | 10.1% | 5.1% | 4.1% | 4.1% | 3.4% | 2.3% | 1.2% | 0.99% | 0.44% |
How has the Erbauer and Mac Allister comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Mac Allister took it in July 2026, Erbauer took it in August 2026, Mac Allister took it in September 2026.
- Across the 12 months ending September 2026, Erbauer’s share of searches among power tool brands in the United Kingdom moved from 4.7% to 4.1%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Mac Allister’s share of searches among power tool brands in the United Kingdom moved from 3.8% to 5.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
How did search popularity change for United Kingdom power tool brands in September 2026?
2 changes
In September 2026, Mac Allister overtook Erbauer and 2 others to rank 5th among power tool brands in the United Kingdom, with 5.1% of the searches.
In September 2026, Erbauer lost share of searches among power tool brands in the United Kingdom, from 4.7% to 4.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Erbauer’s and Mac Allister’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Erbauer
1 branded search term
- erbauer
Mac Allister
1 branded search term
- mac allister
Other head-to-heads among power tool brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.