Brandwave

E.ON Next vs OVO:Which is more popular?

In September 2026, E.ON Next had more branded searches than OVO among energy suppliers in the United Kingdom. E.ON Next had about 520,000 branded searches, while OVO had 368,000. E.ON Next made up 14.3% of all energy supplier searches we track, and OVO accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about energy suppliers, E.ON Next appeared in all five answers and OVO in one. E.ON Next was mentioned before OVO in every answer.

Among energy suppliers in the United Kingdom in September 2026

Who do people search for more?

E.ON Next, about 41% more searches than OVO

E.ON Next 520K searchesOVO 368K searches

Who does AI mention more?

E.ON Next, mentioned in every answer we collected

E.ON Next in 5 of 5OVO in 1 of 5

Who does AI recommend more?

E.ON Next, named ahead of OVO in every answer

E.ON Next first in 5OVO never first

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Top energy suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, E.ON Next appeared in all five answers. OVO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. E.ON Next was listed before OVO in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Octopus Energy1st
  2. E.ON Next2nd
  3. Outfox Energy3rd
  4. British Gas4th
  5. 100Green5th
  6. EDF6th
  7. ScottishPower7th
  8. OVO8th
  9. Ecotricity9th
  10. Good Energy10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Octopus Energy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outfox Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • British Gas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EDF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScottishPower2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 100Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecotricity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good Energy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about energy suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is E.ON Next or OVO more popular in search?

This chart shows how often people search Google for E.ON Next and OVO by name. Each line represents a brand's share of searches for all 11 energy suppliers we track, month by month, from searches in United Kingdom.

E.ON Next and OVO among energy suppliers in the United Kingdom, by month

Share of searches by month for E.ON Next, OVO. The figures are in the table below the chart.

View monthly share of searches table
MonthOctopus EnergyBritish GasE.ON NextOVOEDFSo EnergyOutfox EnergyEcotricityGood EnergyScottishPower100Green
Oct 202530.7%30.7%13.8%11.3%9.2%1.9%1.1%0.56%0.3%0.2%0.11%
Nov 202531.1%31.1%13.2%11.5%9.3%1.9%0.84%0.46%0.31%0.21%0.11%
Dec 202529.8%29.8%14.3%13.4%8.9%1.8%0.8%0.54%0.3%0.2%0.11%
Jan 202630%30%13.6%13.5%9%1.8%0.89%0.55%0.3%0.2%0.13%
Feb 202629.9%29.9%13.6%13.5%9%1.8%1.1%0.66%0.3%0.24%0.11%
Mar 202631.1%31.1%13.7%11.5%8.6%1.9%1%0.57%0.31%0.25%0.11%
Apr 202635%28.7%13.4%10.5%8.6%1.7%0.94%0.52%0.23%0.23%0.1%
May 202630.5%30.5%14.9%11.2%9.1%1.5%1%0.83%0.25%0.2%0.09%
Jun 202630.5%30.5%14.1%11.2%9.2%1.5%1.3%0.68%0.3%0.45%0.16%
Jul 202630.9%30.9%13.9%11.4%9.3%1.5%0.99%0.56%0.25%0.2%0.17%
Aug 202630.7%30.7%13.8%11.3%9.2%1.9%0.99%0.83%0.25%0.2%0.17%
Sep 202633.6%27.5%14.3%10.1%10.1%1.7%1.1%0.91%0.27%0.22%0.15%

How has the E.ON Next and OVO comparison changed over the last 12 months?

3 findings
  • E.ON Next was ahead of OVO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, E.ON Next’s share of searches among energy suppliers in the United Kingdom moved from 13.8% to 14.3%, and its estimated monthly branded searches moved from 548K to 520K.
  • Across the 12 months ending September 2026, OVO’s share of searches among energy suppliers in the United Kingdom moved from 11.3% to 10.1%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for United Kingdom energy suppliers in September 2026?

1 change

  1. In September 2026, OVO lost share of searches among energy suppliers in the United Kingdom, from 11.3% to 10.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using E.ON Next’s and OVO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

E.ON Next

3 branded search terms

  • e on
  • e.on next
  • eon energy

OVO

1 branded search term

  • ovo energy

How the Brand Demand Index is measured

Other head-to-heads among energy suppliers

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