Brandwave

Ecotricity vs OVO:Which is more popular?

In September 2026, OVO had more branded searches than Ecotricity among energy suppliers in the United Kingdom. OVO had about 368,000 branded searches, while Ecotricity had 33,100. OVO made up 10.1% of all energy supplier searches we track, and Ecotricity accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about energy suppliers, Ecotricity and OVO each appeared in one of the five answers. Ecotricity and OVO were each mentioned first in one of the two answers that named either.

Among energy suppliers in the United Kingdom in September 2026

Who do people search for more?

OVO, about 11 searches for every 1 for Ecotricity

OVO 368K searchesEcotricity 33.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Ecotricity in 1 of 5OVO in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Ecotricity first in 1OVO first in 1

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Top energy suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ecotricity was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. OVO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ecotricity and OVO were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Octopus Energy1st
  2. E.ON Next2nd
  3. Outfox Energy3rd
  4. British Gas4th
  5. 100Green5th
  6. EDF6th
  7. ScottishPower7th
  8. OVO8th
  9. Ecotricity9th
  10. Good Energy10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Octopus Energy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outfox Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • British Gas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EDF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScottishPower2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 100Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecotricity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good Energy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about energy suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Ecotricity or OVO more popular in search?

This chart shows how often people search Google for Ecotricity and OVO by name. Each line represents a brand's share of searches for all 11 energy suppliers we track, month by month, from searches in United Kingdom.

Ecotricity and OVO among energy suppliers in the United Kingdom, by month

Share of searches by month for OVO, Ecotricity. The figures are in the table below the chart.

View monthly share of searches table
MonthOctopus EnergyBritish GasE.ON NextOVOEDFSo EnergyOutfox EnergyEcotricityGood EnergyScottishPower100Green
Oct 202530.7%30.7%13.8%11.3%9.2%1.9%1.1%0.56%0.3%0.2%0.11%
Nov 202531.1%31.1%13.2%11.5%9.3%1.9%0.84%0.46%0.31%0.21%0.11%
Dec 202529.8%29.8%14.3%13.4%8.9%1.8%0.8%0.54%0.3%0.2%0.11%
Jan 202630%30%13.6%13.5%9%1.8%0.89%0.55%0.3%0.2%0.13%
Feb 202629.9%29.9%13.6%13.5%9%1.8%1.1%0.66%0.3%0.24%0.11%
Mar 202631.1%31.1%13.7%11.5%8.6%1.9%1%0.57%0.31%0.25%0.11%
Apr 202635%28.7%13.4%10.5%8.6%1.7%0.94%0.52%0.23%0.23%0.1%
May 202630.5%30.5%14.9%11.2%9.1%1.5%1%0.83%0.25%0.2%0.09%
Jun 202630.5%30.5%14.1%11.2%9.2%1.5%1.3%0.68%0.3%0.45%0.16%
Jul 202630.9%30.9%13.9%11.4%9.3%1.5%0.99%0.56%0.25%0.2%0.17%
Aug 202630.7%30.7%13.8%11.3%9.2%1.9%0.99%0.83%0.25%0.2%0.17%
Sep 202633.6%27.5%14.3%10.1%10.1%1.7%1.1%0.91%0.27%0.22%0.15%

How has the Ecotricity and OVO comparison changed over the last 12 months?

3 findings
  • OVO was ahead of Ecotricity in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ecotricity’s share of searches among energy suppliers in the United Kingdom moved from 0.56% to 0.91%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, OVO’s share of searches among energy suppliers in the United Kingdom moved from 11.3% to 10.1%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for United Kingdom energy suppliers in September 2026?

2 changes

  1. In September 2026, OVO lost share of searches among energy suppliers in the United Kingdom, from 11.3% to 10.1%.

  2. Estimated monthly branded searches for Ecotricity in the United Kingdom rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ecotricity’s and OVO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecotricity

1 branded search term

  • ecotricity

OVO

1 branded search term

  • ovo energy

How the Brand Demand Index is measured

Other head-to-heads among energy suppliers

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