Dolce Gusto vs Gaggia:Which is more popular?
In September 2026, Dolce Gusto had more branded searches than Gaggia among coffee machine brands in the United Kingdom. Dolce Gusto had about 12,100 branded searches, while Gaggia had 3,600. Dolce Gusto made up 3.2% of all coffee machine brand searches we track, and Gaggia accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, Gaggia appeared in one of the five answers and Dolce Gusto in none.
Who do people search for more?
Dolce Gusto, about 3 searches for every 1 for Gaggia
Who does AI mention more?
Gaggia, mentioned in 1 of 5 answers, Dolce Gusto in 0
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Top coffee machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gaggia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dolce Gusto did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nespresso2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tassimo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gaggia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lavazza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee machine brands
5 answers
Asked ChatGPT
“Which coffee machine should I buy in the UK?”
Asked ChatGPT
“What are the best coffee machine brands?”
Asked ChatGPT
“What is the best bean to cup coffee machine?”
Searched Google, AI Overview
“coffee machine”
Searched Google, AI Overview
“bean to cup coffee machine”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Dolce Gusto or Gaggia more popular in search?
This chart shows how often people search Google for Dolce Gusto and Gaggia by name. Each line represents a brand's share of searches for all 13 coffee machine brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Dolce Gusto, Gaggia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | De'Longhi | Sage | Nespresso | Lavazza | Smeg | Tassimo | Dolce Gusto | Philips | Krups | Jura | Gaggia | Melitta |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 16.8% | 20.5% | 6.1% | 2.2% | 5% | 6.1% | 4.1% | 3.4% | 1.5% | 1.8% | 1% | 0.82% |
| Nov 2025 | 35.5% | 15.9% | 19.5% | 5.9% | 1.7% | 4.8% | 4.8% | 3.2% | 4.8% | 1.2% | 1.2% | 0.95% | 0.64% |
| Dec 2025 | 33.7% | 18.4% | 18.4% | 6.8% | 2% | 4.5% | 4.5% | 3.7% | 3.7% | 1.4% | 1.1% | 0.9% | 0.74% |
| Jan 2026 | 30.7% | 16.8% | 20.6% | 6.2% | 2.3% | 5% | 6.2% | 4.1% | 3.4% | 1.5% | 1.5% | 1% | 0.82% |
| Feb 2026 | 27.9% | 18.7% | 18.7% | 6.8% | 2.5% | 5.6% | 6.8% | 4.6% | 3.1% | 1.7% | 1.7% | 1.1% | 0.89% |
| Mar 2026 | 28.1% | 18.8% | 18.8% | 6.9% | 2.5% | 5.6% | 6.9% | 3.8% | 3.1% | 1.7% | 1.7% | 1.4% | 0.9% |
| Apr 2026 | 34.3% | 15.4% | 18.9% | 6.9% | 2.1% | 4.6% | 5.6% | 3.8% | 3.1% | 1.7% | 1.7% | 1.1% | 0.75% |
| May 2026 | 28.6% | 19.1% | 19.1% | 7% | 2.6% | 4.7% | 5.7% | 3.8% | 3.8% | 1.7% | 2.1% | 1.1% | 0.76% |
| Jun 2026 | 36.2% | 16.3% | 16.3% | 7.3% | 2.2% | 4.9% | 4.9% | 2.7% | 4% | 1.8% | 1.8% | 0.95% | 0.79% |
| Jul 2026 | 35.5% | 16% | 19.5% | 7.2% | 2.1% | 4.8% | 4.8% | 2.6% | 2.6% | 1.7% | 1.4% | 0.94% | 0.77% |
| Aug 2026 | 30.9% | 17% | 20.8% | 7.6% | 2.3% | 6.2% | 4.2% | 2.8% | 2.8% | 1.9% | 1.5% | 1.2% | 0.82% |
| Sep 2026 | 28.6% | 19.3% | 19.3% | 7.1% | 5.8% | 4.7% | 4.7% | 3.2% | 2.6% | 1.7% | 1.4% | 0.94% | 0.76% |
How has the Dolce Gusto and Gaggia comparison changed over the last 12 months?
3 findings
- Dolce Gusto was ahead of Gaggia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dolce Gusto’s share of searches among coffee machine brands in the United Kingdom moved from 4.1% to 3.2%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Gaggia’s share of searches among coffee machine brands in the United Kingdom moved from 1% to 0.94%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for United Kingdom coffee machine brands in September 2026?
3 changes
In September 2026, Lavazza overtook Smeg and 3 others to rank 5th among coffee machine brands in the United Kingdom, with 5.8% of the searches.
Estimated monthly branded searches for Dolce Gusto in the United Kingdom fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Gaggia in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dolce Gusto’s and Gaggia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dolce Gusto
1 branded search term
- dolce gusto
Gaggia
1 branded search term
- gaggia coffee machine
Other head-to-heads among coffee machine brands
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