Diptyque vs Jo Malone:Which is more popular?
In September 2026, Jo Malone had more branded searches than Diptyque among candle brands in the United Kingdom. Jo Malone had about 27,100 branded searches, while Diptyque had 22,200. Jo Malone made up 20.7% of all candle brand searches we track, and Diptyque accounted for 17%. When we asked ChatGPT and Google AI Overviews about candle brands, Diptyque appeared in four of the five answers and Jo Malone in three. Diptyque and Jo Malone were each mentioned first in one of the two answers.
Who do people search for more?
Jo Malone, about 22% more searches than Diptyque
Who does AI mention more?
Diptyque, mentioned in 4 of 5 answers, Jo Malone in 3
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top candle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Diptyque was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jo Malone was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Diptyque and Jo Malone were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Jo Malone1st
- Diptyque2nd
Neom3rd
The White Company4th
Yankee Candle5th
Wax Lyrical–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jo Malone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yankee Candle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The White Company1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wax Lyrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle brands
5 answers
Asked ChatGPT
“What are the best candle brands in the UK?”
Asked ChatGPT
“Which scented candle makes the best gift?”
Asked ChatGPT
“What's a luxury candle that's worth the money?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“luxury candles”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Diptyque or Jo Malone more popular in search?
This chart shows how often people search Google for Diptyque and Jo Malone by name. Each line represents a brand's share of searches for all six candle brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Jo Malone, Diptyque. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yankee Candle | Jo Malone | Diptyque | Neom | Wax Lyrical | The White Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 18.5% | 15.1% | 10.1% | 3.7% | 2% |
| Nov 2025 | 52.9% | 19.5% | 13% | 10.7% | 1.7% | 2.1% |
| Dec 2025 | 49.2% | 22.2% | 12.1% | 12.1% | 2% | 2.4% |
| Jan 2026 | 44% | 19.7% | 16.2% | 13.2% | 4.8% | 2.1% |
| Feb 2026 | 45.3% | 20.3% | 16.6% | 11.1% | 4.9% | 1.7% |
| Mar 2026 | 43.2% | 23.6% | 15.8% | 10.6% | 4.7% | 2.1% |
| Apr 2026 | 40.8% | 22.3% | 18.2% | 10% | 6.7% | 2% |
| May 2026 | 42.8% | 23.4% | 15.6% | 10.5% | 5.7% | 2.1% |
| Jun 2026 | 42.1% | 23% | 18.8% | 8.4% | 5.6% | 2% |
| Jul 2026 | 42.1% | 23% | 18.8% | 8.4% | 5.6% | 2% |
| Aug 2026 | 41.6% | 22.8% | 18.6% | 8.3% | 6.8% | 2% |
| Sep 2026 | 46.2% | 20.7% | 17% | 9.2% | 5% | 1.8% |
Jo Malone sells other things too, so only its searches that name this product count here, like “jo malone candle”.
How has the Diptyque and Jo Malone comparison changed over the last 12 months?
3 findings
- Jo Malone was ahead of Diptyque in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diptyque’s share of searches among candle brands in the United Kingdom moved from 15.1% to 17%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United Kingdom moved from 18.5% to 20.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for United Kingdom candle brands in September 2026?
2 changes
In September 2026, Jo Malone lost share of searches among candle brands in the United Kingdom, from 22.8% to 20.7%.
In September 2026, Diptyque lost share of searches among candle brands in the United Kingdom, from 18.6% to 17%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Diptyque’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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