Candle brands in the United Kingdom:Which are most popular?

Name: Candle brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Yankee Candle was the most searched candle brand in the United Kingdom, accounting for 46.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Diptyque was mentioned most often, in four of the five answers. Jo Malone was recommended most often, coming first in one out of two responses that gave a list.

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Top candle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Diptyque was mentioned most often, in four of the five answers. Jo Malone was recommended most often, coming first in one out of two answers that gave a list. Diptyque was second, and Neom was third. Wax Lyrical, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Diptyque	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Jo Malone	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Neom	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Yankee Candle	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
The White Company	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Wax Lyrical	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jo Malone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yankee Candle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The White Company1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wax Lyrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about candle brands

5 answers

Asked ChatGPT
“What are the best candle brands in the UK?”
1. 1Diptyque
2. 2Jo Malone
3. 3Neom
4. 4The White Company
5. 5Yankee Candle
Asked ChatGPT
“Which scented candle makes the best gift?”
1. 1Jo Malone
2. 2Diptyque
3. 3Neom
Asked ChatGPT
“What's a luxury candle that's worth the money?”
1. 1Diptyque
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“luxury candles”
1. 1Jo Malone
2. 2Diptyque

Not named in any answer:

Wax Lyrical

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which candle brands do people search for most?

This chart shows how often people search Google for each candle brand by name. Each line represents a brand's share of searches for all six candle brands we track, month by month, from searches in United Kingdom.

Share of searches among candle brands in the United Kingdom, by month

Month	Yankee Candle	Jo Malone	Diptyque	Neom	Wax Lyrical	The White Company
Oct 2025	50.6%	18.5%	15.1%	10.1%	3.7%	2%
Nov 2025	52.9%	19.5%	13%	10.7%	1.7%	2.1%
Dec 2025	49.2%	22.2%	12.1%	12.1%	2%	2.4%
Jan 2026	44%	19.7%	16.2%	13.2%	4.8%	2.1%
Feb 2026	45.3%	20.3%	16.6%	11.1%	4.9%	1.7%
Mar 2026	43.2%	23.6%	15.8%	10.6%	4.7%	2.1%
Apr 2026	40.8%	22.3%	18.2%	10%	6.7%	2%
May 2026	42.8%	23.4%	15.6%	10.5%	5.7%	2.1%
Jun 2026	42.1%	23%	18.8%	8.4%	5.6%	2%
Jul 2026	42.1%	23%	18.8%	8.4%	5.6%	2%
Aug 2026	41.6%	22.8%	18.6%	8.3%	6.8%	2%
Sep 2026	46.2%	20.7%	17%	9.2%	5%	1.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Yankee Candle	46.2%	60.5K	+49.4%	+4.6 points
2, held 2nd	Jo Malone	20.7%	27.1K	+22.1%	-2.1 points
3, held 3rd	Diptyque	17%	22.2K	+22.7%	-1.6 points
4, held 4th	Neom	9.2%	12.1K	+49.4%	+0.9 points
5, held 5th	Wax Lyrical	5%	6.6K	0%	-1.7 points
6, held 6th	The White Company	1.8%	2.4K	+26.3%	-0.1 points

1.Yankee Candle
46.2%
Held 1st. 60.5K estimated branded searches, +49.4% vs prior month. Share +4.6 points.
2.Jo Malone
20.7%
Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share -2.1 points.
3.Diptyque
17%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share -1.6 points.
4.Neom
9.2%
Held 4th. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.9 points.
5.Wax Lyrical
5%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -1.7 points.
6.The White Company
1.8%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share -0.1 points.

Jo Malone and The White Company sell other things too, so only their searches that name this product count here, like “jo malone candle”.

Which brand is most popular in search among candle brands in the United Kingdom?

6 brands

In September 2026, Yankee Candle was the most searched among candle brands in the United Kingdom, with an estimated 60.5K branded searches, 46.2% of all searches for the six we track. Jo Malone is in 2nd place, 25.5 percentage points behind at 20.7%.

United Kingdom candle brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Yankee Candle	50.6% → 46.2%	52.9%Nov 2025	40.8%Apr 2026	1st
Jo Malone	18.5% → 20.7%	23.6%Mar 2026	18.5%Oct 2025	2nd
Diptyque	15.1% → 17%	18.8%Jun 2026	12.1%Dec 2025	3rd
Neom	10.1% → 9.2%	13.2%Jan 2026	8.3%Aug 2026	4th
Wax Lyrical	3.7% → 5%	6.8%Aug 2026	1.7%Nov 2025	5th
The White Company	2% → 1.8%	2.4%Dec 2025	1.7%Feb 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands in the United Kingdom decreased from 50.6% to 46.2%.
Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United Kingdom increased from 18.5% to 20.7%.
Across the 12 months ending September 2026, Diptyque’s share of searches among candle brands in the United Kingdom increased from 15.1% to 17%.
Across the 12 months ending September 2026, Neom’s share of searches among candle brands in the United Kingdom decreased from 10.1% to 9.2%.
Across the 12 months ending September 2026, Wax Lyrical’s share of searches among candle brands in the United Kingdom increased from 3.7% to 5%.
Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands in the United Kingdom peaked at 52.9% in November 2025 and was lowest at 40.8% in April 2026.
Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United Kingdom peaked at 23.6% in March 2026 and was lowest at 18.5% in October 2025.
Across the 12 months ending September 2026, Diptyque’s share of searches among candle brands in the United Kingdom peaked at 18.8% in June 2026 and was lowest at 12.1% in December 2025.
Across the 12 months ending September 2026, Neom’s share of searches among candle brands in the United Kingdom peaked at 13.2% in January 2026 and was lowest at 8.3% in August 2026.
Across the 12 months ending September 2026, Wax Lyrical’s share of searches among candle brands in the United Kingdom peaked at 6.8% in August 2026 and was lowest at 1.7% in November 2025.
Across the 12 months ending September 2026, The White Company held steady: its share of searches among candle brands in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom candle brands in September 2026?

6 changes

In September 2026, Yankee Candle gained share of searches among candle brands in the United Kingdom, from 41.6% to 46.2%.
In September 2026, Neom gained share of searches among candle brands in the United Kingdom, from 8.3% to 9.2%.
In September 2026, Jo Malone lost share of searches among candle brands in the United Kingdom, from 22.8% to 20.7%.
In September 2026, Wax Lyrical lost share of searches among candle brands in the United Kingdom, from 6.8% to 5%.
In September 2026, Diptyque lost share of searches among candle brands in the United Kingdom, from 18.6% to 17%.
Estimated monthly branded searches for The White Company in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted for candle brands?

6 search terms

Each brand's share of searches among candle brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.