Jo Malone vs Neom:Which is more popular?
In September 2026, Jo Malone had more branded searches than Neom among candle brands in the United Kingdom. Jo Malone had about 27,100 branded searches, while Neom had 12,100. Jo Malone made up 20.7% of all candle brand searches we track, and Neom accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about candle brands, Jo Malone appeared in three of the five answers and Neom in two. Jo Malone was mentioned before Neom in every answer.
Who do people search for more?
Jo Malone, about 2 searches for every 1 for Neom
Who does AI mention more?
Jo Malone, mentioned in 3 of 5 answers, Neom in 2
Who does AI recommend more?
Jo Malone, named ahead of Neom in every answer
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Top candle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jo Malone was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Neom was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jo Malone was listed before Neom in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Jo Malone1st
Diptyque2nd
Neom3rd
The White Company4th
Yankee Candle5th
Wax Lyrical–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jo Malone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yankee Candle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The White Company1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wax Lyrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle brands
5 answers
Asked ChatGPT
“What are the best candle brands in the UK?”
Asked ChatGPT
“Which scented candle makes the best gift?”
Asked ChatGPT
“What's a luxury candle that's worth the money?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“luxury candles”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Jo Malone or Neom more popular in search?
This chart shows how often people search Google for Jo Malone and Neom by name. Each line represents a brand's share of searches for all six candle brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Jo Malone, Neom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yankee Candle | Jo Malone | Diptyque | Neom | Wax Lyrical | The White Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 18.5% | 15.1% | 10.1% | 3.7% | 2% |
| Nov 2025 | 52.9% | 19.5% | 13% | 10.7% | 1.7% | 2.1% |
| Dec 2025 | 49.2% | 22.2% | 12.1% | 12.1% | 2% | 2.4% |
| Jan 2026 | 44% | 19.7% | 16.2% | 13.2% | 4.8% | 2.1% |
| Feb 2026 | 45.3% | 20.3% | 16.6% | 11.1% | 4.9% | 1.7% |
| Mar 2026 | 43.2% | 23.6% | 15.8% | 10.6% | 4.7% | 2.1% |
| Apr 2026 | 40.8% | 22.3% | 18.2% | 10% | 6.7% | 2% |
| May 2026 | 42.8% | 23.4% | 15.6% | 10.5% | 5.7% | 2.1% |
| Jun 2026 | 42.1% | 23% | 18.8% | 8.4% | 5.6% | 2% |
| Jul 2026 | 42.1% | 23% | 18.8% | 8.4% | 5.6% | 2% |
| Aug 2026 | 41.6% | 22.8% | 18.6% | 8.3% | 6.8% | 2% |
| Sep 2026 | 46.2% | 20.7% | 17% | 9.2% | 5% | 1.8% |
Jo Malone sells other things too, so only its searches that name this product count here, like “jo malone candle”.
How has the Jo Malone and Neom comparison changed over the last 12 months?
3 findings
- Jo Malone was ahead of Neom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United Kingdom moved from 18.5% to 20.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Neom’s share of searches among candle brands in the United Kingdom moved from 10.1% to 9.2%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for United Kingdom candle brands in September 2026?
2 changes
In September 2026, Neom gained share of searches among candle brands in the United Kingdom, from 8.3% to 9.2%.
In September 2026, Jo Malone lost share of searches among candle brands in the United Kingdom, from 22.8% to 20.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jo Malone’s and Neom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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