Brandwave

Depop vs Shpock:Which is searched more in the United Kingdom?

In September 2026, Depop had more branded searches than Shpock among classified ad platforms in the United Kingdom. Depop had about 165,000 branded searches, while Shpock had 8,100. Depop made up 1% of all classified ad platform searches we track, and Shpock accounted for 0.05%.

Share of searches among classified ad platforms in the United Kingdom in September 2026Is Depop or Shpock more popular in search?
Depop1%165K searches
vs
Shpock0.05%8.1K searches

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Is Depop or Shpock more popular in search?

Compare the sites people list second hand goods on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Depop and Shpock among classified ad platforms in the United Kingdom, by month

Share of searches by month for Depop, Shpock. The figures are in the table below the chart.

View monthly share of searches table
MontheBayVintedFacebook MarketplaceGumtreeDepopPrelovedShpock
Oct 202563.1%19%5.7%10.4%1.1%0.51%0.08%
Nov 202562.3%18.7%6.8%10.2%1.4%0.5%0.08%
Dec 202564.5%15.8%7.1%10.6%1.4%0.52%0.09%
Jan 202665.9%16.3%7.2%8.9%1.2%0.44%0.09%
Feb 202661.4%18.4%8.2%10.1%1.4%0.5%0.08%
Mar 202659%21.6%7.9%9.7%1.3%0.48%0.08%
Apr 202659%21.6%7.9%9.7%1.3%0.48%0.08%
May 202656.8%20.8%9.3%11.4%1.2%0.46%0.06%
Jun 202660.5%18.1%9.9%9.9%1.1%0.4%0.07%
Jul 202660.5%18.1%9.9%9.9%1.1%0.4%0.07%
Aug 202658.1%21.3%9.5%9.5%1%0.38%0.06%
Sep 202658.1%21.3%9.5%9.5%1%0.38%0.05%

How has the Depop and Shpock comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom classified ad platforms in September 2026?

2 changes
  1. Estimated monthly branded searches for Shpock in the United Kingdom fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Depop in the United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Depop’s and Shpock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Depop

1 branded search term

  • depop

Shpock

1 branded search term

  • shpock

How the Brand Demand Index is measured

Other head-to-heads among classified ad platforms

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