eBay vs Gumtree:Which is searched more in the United Kingdom?
In September 2026, eBay had more branded searches than Gumtree among classified ad platforms in the United Kingdom. eBay had about 9.1 million branded searches, while Gumtree had 1.5 million. eBay made up 58.1% of all classified ad platform searches we track, and Gumtree accounted for 9.5%.
Follow eBay vs Gumtree and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is eBay or Gumtree more popular in search?
Compare the sites people list second hand goods on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for eBay, Gumtree. The figures are in the table below the chart.
View monthly share of searches table
| Month | eBay | Vinted | Facebook Marketplace | Gumtree | Depop | Preloved | Shpock |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 19% | 5.7% | 10.4% | 1.1% | 0.51% | 0.08% |
| Nov 2025 | 62.3% | 18.7% | 6.8% | 10.2% | 1.4% | 0.5% | 0.08% |
| Dec 2025 | 64.5% | 15.8% | 7.1% | 10.6% | 1.4% | 0.52% | 0.09% |
| Jan 2026 | 65.9% | 16.3% | 7.2% | 8.9% | 1.2% | 0.44% | 0.09% |
| Feb 2026 | 61.4% | 18.4% | 8.2% | 10.1% | 1.4% | 0.5% | 0.08% |
| Mar 2026 | 59% | 21.6% | 7.9% | 9.7% | 1.3% | 0.48% | 0.08% |
| Apr 2026 | 59% | 21.6% | 7.9% | 9.7% | 1.3% | 0.48% | 0.08% |
| May 2026 | 56.8% | 20.8% | 9.3% | 11.4% | 1.2% | 0.46% | 0.06% |
| Jun 2026 | 60.5% | 18.1% | 9.9% | 9.9% | 1.1% | 0.4% | 0.07% |
| Jul 2026 | 60.5% | 18.1% | 9.9% | 9.9% | 1.1% | 0.4% | 0.07% |
| Aug 2026 | 58.1% | 21.3% | 9.5% | 9.5% | 1% | 0.38% | 0.06% |
| Sep 2026 | 58.1% | 21.3% | 9.5% | 9.5% | 1% | 0.38% | 0.05% |
How has the eBay and Gumtree comparison changed over the last 12 months?
3 findings
- eBay was ahead of Gumtree in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, eBay’s share of searches among classified ad platforms in the United Kingdom moved from 63.1% to 58.1%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 12 months ending September 2026, Gumtree’s share of searches among classified ad platforms in the United Kingdom moved from 10.4% to 9.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for United Kingdom classified ad platforms in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using eBay’s and Gumtree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among classified ad platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.