Depop vs Preloved:Which is searched more in the United Kingdom?
In September 2026, Depop had more branded searches than Preloved among classified ad platforms in the United Kingdom. Depop had about 165,000 branded searches, while Preloved had 60,500. Depop made up 1% of all classified ad platform searches we track, and Preloved accounted for 0.38%.
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Is Depop or Preloved more popular in search?
Compare the sites people list second hand goods on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Depop, Preloved. The figures are in the table below the chart.
View monthly share of searches table
| Month | eBay | Vinted | Facebook Marketplace | Gumtree | Depop | Preloved | Shpock |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 19% | 5.7% | 10.4% | 1.1% | 0.51% | 0.08% |
| Nov 2025 | 62.3% | 18.7% | 6.8% | 10.2% | 1.4% | 0.5% | 0.08% |
| Dec 2025 | 64.5% | 15.8% | 7.1% | 10.6% | 1.4% | 0.52% | 0.09% |
| Jan 2026 | 65.9% | 16.3% | 7.2% | 8.9% | 1.2% | 0.44% | 0.09% |
| Feb 2026 | 61.4% | 18.4% | 8.2% | 10.1% | 1.4% | 0.5% | 0.08% |
| Mar 2026 | 59% | 21.6% | 7.9% | 9.7% | 1.3% | 0.48% | 0.08% |
| Apr 2026 | 59% | 21.6% | 7.9% | 9.7% | 1.3% | 0.48% | 0.08% |
| May 2026 | 56.8% | 20.8% | 9.3% | 11.4% | 1.2% | 0.46% | 0.06% |
| Jun 2026 | 60.5% | 18.1% | 9.9% | 9.9% | 1.1% | 0.4% | 0.07% |
| Jul 2026 | 60.5% | 18.1% | 9.9% | 9.9% | 1.1% | 0.4% | 0.07% |
| Aug 2026 | 58.1% | 21.3% | 9.5% | 9.5% | 1% | 0.38% | 0.06% |
| Sep 2026 | 58.1% | 21.3% | 9.5% | 9.5% | 1% | 0.38% | 0.05% |
How has the Depop and Preloved comparison changed over the last 12 months?
3 findings
- Depop was ahead of Preloved in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Depop’s share of searches among classified ad platforms in the United Kingdom moved from 1.1% to 1%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Preloved’s share of searches among classified ad platforms in the United Kingdom moved from 0.51% to 0.38%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for United Kingdom classified ad platforms in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Depop’s and Preloved’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among classified ad platforms
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