Denplan vs Simplyhealth:Which is more popular?
In September 2026, Denplan had more branded searches than Simplyhealth among dental plan providers in the United Kingdom. Denplan had about 22,200 branded searches, while Simplyhealth had 720. Denplan made up 68.9% of all dental plan provider searches we track, and Simplyhealth accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about dental plan providers, Denplan and Simplyhealth each appeared in four of the five answers. Simplyhealth was mentioned before Denplan in three out of four answers.
Who do people search for more?
Denplan, about 31 searches for every 1 for Simplyhealth
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Simplyhealth, named ahead of Denplan in 3 of 4 answers
Follow Denplan vs Simplyhealth and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dental plan providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Denplan and Simplyhealth were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Simplyhealth was listed before Denplan in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Simplyhealth1st
Bupa2nd- Denplan3rd
AXA4th
Practice Plan5th
Vitality6th- Dentalplan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Denplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bupa4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AXA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simplyhealth4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vitality1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Practice Plan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dentalplan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dental plan providers
5 answers
Asked ChatGPT
“What's the best dental plan in the UK?”
Asked ChatGPT
“Is dental insurance worth it in the UK, and which provider is best?”
Asked ChatGPT
“Which dental payment plan should I join?”
Searched Google, AI Overview
“dental insurance”
Searched Google, AI Overview
“dental plan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Denplan or Simplyhealth more popular in search?
This chart shows how often people search Google for Denplan and Simplyhealth by name. Each line represents a brand's share of searches for all seven dental plan providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Denplan, Simplyhealth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Denplan | Bupa | Dentalplan | Vitality | AXA | Simplyhealth | Practice Plan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 13.4% | 10.9% | 2.5% | 3.2% | 2.5% | 0.35% |
| Nov 2025 | 69.6% | 11.3% | 11.3% | 2.6% | 2.6% | 2.3% | 0.36% |
| Dec 2025 | 69.3% | 11.2% | 11.2% | 2.7% | 2.7% | 2.2% | 0.44% |
| Jan 2026 | 65.4% | 13% | 13% | 2.4% | 3.1% | 2.4% | 0.51% |
| Feb 2026 | 69.1% | 11.2% | 11.2% | 2.2% | 3.3% | 2.2% | 0.66% |
| Mar 2026 | 67.1% | 13.4% | 10.9% | 2.5% | 3.2% | 2.2% | 0.79% |
| Apr 2026 | 69.8% | 11.3% | 11.3% | 2.3% | 2.6% | 1.9% | 0.82% |
| May 2026 | 67.4% | 13.4% | 10.9% | 2.7% | 2.7% | 1.8% | 1.2% |
| Jun 2026 | 68.8% | 11.2% | 11.2% | 2.7% | 2.7% | 2.2% | 1.2% |
| Jul 2026 | 71.1% | 11.5% | 9.3% | 2.3% | 2.3% | 1.9% | 1.5% |
| Aug 2026 | 70.4% | 11.4% | 9.2% | 2.8% | 2.8% | 1.9% | 1.5% |
| Sep 2026 | 68.9% | 11.2% | 11.2% | 2.7% | 2.2% | 2.2% | 1.5% |
How has the Denplan and Simplyhealth comparison changed over the last 12 months?
3 findings
- Denplan was ahead of Simplyhealth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Denplan’s share of searches among dental plan providers in the United Kingdom moved from 67.2% to 68.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Simplyhealth’s share of searches among dental plan providers in the United Kingdom moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for United Kingdom dental plan providers in September 2026?
2 changes
In September 2026, Denplan lost share of searches among dental plan providers in the United Kingdom, from 70.4% to 68.9%.
Estimated monthly branded searches for Simplyhealth in the United Kingdom fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Denplan’s and Simplyhealth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Denplan
1 branded search term
- denplan
Simplyhealth
1 branded search term
- simplyhealth dental
Other head-to-heads among dental plan providers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.