Brandwave

How popular isSimplyhealth?

In September 2026, people searched for Simplyhealth by name about 720 times in the United Kingdom, a 28% decrease from the previous year. These searches made up 2.2% of all United Kingdom dental plan provider searches, placing Simplyhealth sixth out of seven providers. When we asked both ChatGPT and Google AI Overviews about dental plan providers, Simplyhealth appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Simplyhealth is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. DenplanShare of searches 68.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BupaShare of searches 11.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. DentalplanShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. VitalityShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. SimplyhealthShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+2 more

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Top dental plan providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simplyhealth was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Simplyhealth is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simplyhealth1st
  2. Bupa2nd
  3. Denplan3rd
  4. AXA4th
  5. Practice Plan5th
  6. Vitality6th
  7. Dentalplan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Denplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bupa4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AXA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simplyhealth4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitality1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Practice Plan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dentalplan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dental plan providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which dental plan providers compete with Simplyhealth?

Simplyhealth against dental plan providers in the United Kingdom, by month

Share of searches by month for Denplan, Bupa, Dentalplan, Vitality, AXA, Simplyhealth. The figures are in the table below the chart.

View monthly share of searches table
MonthDenplanBupaDentalplanVitalityAXASimplyhealthPractice Plan
Oct 202567.2%13.4%10.9%2.5%3.2%2.5%0.35%
Nov 202569.6%11.3%11.3%2.6%2.6%2.3%0.36%
Dec 202569.3%11.2%11.2%2.7%2.7%2.2%0.44%
Jan 202665.4%13%13%2.4%3.1%2.4%0.51%
Feb 202669.1%11.2%11.2%2.2%3.3%2.2%0.66%
Mar 202667.1%13.4%10.9%2.5%3.2%2.2%0.79%
Apr 202669.8%11.3%11.3%2.3%2.6%1.9%0.82%
May 202667.4%13.4%10.9%2.7%2.7%1.8%1.2%
Jun 202668.8%11.2%11.2%2.7%2.7%2.2%1.2%
Jul 202671.1%11.5%9.3%2.3%2.3%1.9%1.5%
Aug 202670.4%11.4%9.2%2.8%2.8%1.9%1.5%
Sep 202668.9%11.2%11.2%2.7%2.2%2.2%1.5%

  1. 1.Denplan

    68.9%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Bupa

    11.2%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Dentalplan

    11.2%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2 points.

  4. 4.Vitality

    2.7%

    Moved from 5th to 4th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.AXA

    2.2%

    Moved from 4th to 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  6. 6.Simplyhealth

    2.2%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.4 points.

  7. 7.Practice Plan

    1.5%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Bupa sells other things too, so only its searches that name this product count here, like “bupa dental insurance”.

Compare popularity between Simplyhealth and its closest rivals

Every comparison with Simplyhealth

6 comparisons

How has branded search demand for Simplyhealth changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Simplyhealth in the United Kingdom fell from 1K to 720.
  • Across the 12 months ending September 2026, Simplyhealth fell from 5th to 6th among dental plan providers in the United Kingdom.

How did search popularity change for United Kingdom dental plan providers in September 2026?

6 changes

  1. In September 2026, Dentalplan gained share of searches among dental plan providers in the United Kingdom, from 9.2% to 11.2%.

  2. In September 2026, Denplan lost share of searches among dental plan providers in the United Kingdom, from 70.4% to 68.9%.

  3. In September 2026, AXA lost share of searches among dental plan providers in the United Kingdom, from 2.8% to 2.2%.

  4. In September 2026, Vitality rose from 5th to 4th among dental plan providers in the United Kingdom.

  5. Estimated monthly branded searches for Practice Plan in the United Kingdom rose 242.9% over 12 measured months, from 140 to 480 in September 2026.

  6. Estimated monthly branded searches for Bupa in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are Simplyhealth’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Simplyhealth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • simplyhealth dental

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How the Brand Demand Index is measured

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