Deezer vs YouTube Music:Which is more popular?
In September 2026, YouTube Music had more branded searches than Deezer among music streaming services in the United Kingdom. YouTube Music had about 823,000 branded searches, while Deezer had 33,100. YouTube Music made up 21% of all music streaming service searches we track, and Deezer accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about music streaming services, YouTube Music appeared in three of the four answers and Deezer in none.
Who do people search for more?
YouTube Music, about 25 searches for every 1 for Deezer
Who does AI mention more?
YouTube Music, mentioned in 3 of 4 answers, Deezer in 0
Who does AI recommend more?
YouTube Music, the only one of the two named
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Top music streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, YouTube Music was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Deezer did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Apple Music1st
Spotify2nd
Tidal3rd
YouTube Music4th
Amazon Music5th
SoundCloud–
Deezer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Spotify4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Apple Music4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
YouTube Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Amazon Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tidal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SoundCloud0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Deezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about music streaming services
4 answers
Asked ChatGPT
“What's the best music streaming service in the UK?”
Asked ChatGPT
“Which music app has the best sound quality?”
Asked ChatGPT
“Which music streaming subscription is best value?”
Searched Google, AI Overview
“music streaming”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Deezer or YouTube Music more popular in search?
This chart shows how often people search Google for Deezer and YouTube Music by name. Each line represents a brand's share of searches for all seven music streaming services we track, month by month, from searches in United Kingdom.
Share of searches by month for YouTube Music, Deezer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotify | YouTube Music | SoundCloud | Apple Music | Amazon Music | Tidal | Deezer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 20.4% | 13.7% | 4.1% | 3.4% | 1.8% | 1% |
| Nov 2025 | 57.3% | 17.2% | 14.1% | 4.2% | 4.2% | 1.9% | 1% |
| Dec 2025 | 62.2% | 15.3% | 12.5% | 3.7% | 3.7% | 1.7% | 0.92% |
| Jan 2026 | 55.2% | 20.3% | 13.6% | 4.1% | 4.1% | 1.8% | 1% |
| Feb 2026 | 59.4% | 17.9% | 11.9% | 4.4% | 3.6% | 2% | 0.88% |
| Mar 2026 | 55.1% | 20.3% | 13.5% | 4.9% | 3.3% | 1.8% | 1% |
| Apr 2026 | 57.6% | 21.2% | 11.6% | 3.5% | 3.5% | 1.9% | 0.85% |
| May 2026 | 60.5% | 18.2% | 12.1% | 3.6% | 3% | 1.6% | 0.89% |
| Jun 2026 | 54.8% | 20.1% | 13.5% | 4.9% | 4% | 1.8% | 0.81% |
| Jul 2026 | 54.5% | 20% | 13.4% | 4.9% | 4% | 2.2% | 0.99% |
| Aug 2026 | 57.8% | 21.3% | 11.6% | 2.9% | 3.5% | 2.3% | 0.57% |
| Sep 2026 | 57.1% | 21% | 11.5% | 4.2% | 3.4% | 1.9% | 0.84% |
How has the Deezer and YouTube Music comparison changed over the last 12 months?
3 findings
- YouTube Music was ahead of Deezer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deezer’s share of searches among music streaming services in the United Kingdom moved from 1% to 0.84%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, YouTube Music’s share of searches among music streaming services in the United Kingdom moved from 20.4% to 21%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for United Kingdom music streaming services in September 2026?
1 change

Estimated monthly branded searches for Deezer in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Deezer’s and YouTube Music’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deezer
1 branded search term
- deezer
YouTube Music
1 branded search term
- youtube music
Other head-to-heads among music streaming services

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