Brandwave

CV-Library vs Reed:Which is more popular?

In September 2026, CV-Library had more branded searches than Reed among job boards in the United Kingdom. CV-Library had about 246,000 branded searches, while Reed had 32,500. CV-Library made up 5.3% of all job board searches we track, and Reed accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about job boards, both CV-Library and Reed appeared in all four answers. Reed was mentioned before CV-Library in every answer.

Among job boards in the United Kingdom in September 2026

Who do people search for more?

CV-Library, about 8 searches for every 1 for Reed

CV-Library 246K searchesReed 32.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

CV-Library in 4 of 4Reed in 4 of 4

Who does AI recommend more?

Reed, named ahead of CV-Library in every answer

Reed first in 4CV-Library never first

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Top job boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both CV-Library and Reed showed up in all four answers. Reed was listed before CV-Library in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Indeed1st
  2. Reed2nd
  3. LinkedIn3rd
  4. CV-Library4th
  5. Totaljobs5th
  6. Adzuna6th
  7. Glassdoor7th
  8. Jobsite–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indeed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CV-Library4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Totaljobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Reed4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LinkedIn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Glassdoor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adzuna1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jobsite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about job boards

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is CV-Library or Reed more popular in search?

This chart shows how often people search Google for CV-Library and Reed by name. Each line represents a brand's share of searches for all eight job boards we track, month by month, from searches in United Kingdom.

CV-Library and Reed among job boards in the United Kingdom, by month

Share of searches by month for CV-Library, Reed. The figures are in the table below the chart.

View monthly share of searches table
MonthIndeedCV-LibraryTotaljobsGlassdoorLinkedInReedAdzunaJobsite
Oct 202587.5%4.3%4.3%2.4%0.58%0.69%0.17%0.12%
Nov 202586%5.2%4.2%2.8%0.7%0.71%0.17%0.14%
Dec 202587.3%4.3%4.3%2.4%0.71%0.72%0.17%0.11%
Jan 202686.4%5.2%4.2%2.3%0.86%0.69%0.17%0.14%
Feb 202687.3%5.3%3.5%2.4%0.71%0.59%0.17%0.12%
Mar 202687.2%5.2%3.5%2.4%0.86%0.57%0.17%0.12%
Apr 202686.4%5.2%4.2%2.3%0.86%0.69%0.17%0.14%
May 202687.5%5.3%3.5%1.9%0.87%0.57%0.17%0.12%
Jun 202686.9%5.2%3.5%2.3%1.1%0.69%0.17%0.11%
Jul 202687.1%5.2%3.5%2.3%0.86%0.67%0.17%0.11%
Aug 202687.6%5.3%3.5%1.9%0.71%0.67%0.21%0.12%
Sep 202687.4%5.3%3.5%1.9%0.87%0.69%0.17%0.12%

How has the CV-Library and Reed comparison changed over the last 12 months?

3 findings
  • CV-Library was ahead of Reed in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CV-Library’s share of searches among job boards in the United Kingdom moved from 4.3% to 5.3%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, Reed’s share of searches among job boards in the United Kingdom held steady at 0.69%, and its estimated monthly branded searches moved from 39.7K to 32.5K.

How did search popularity change for United Kingdom job boards in September 2026?

1 change

  1. Estimated monthly branded searches for Reed in the United Kingdom fell 18.1% over 12 measured months, from 39.7K to 32.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CV-Library’s and Reed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CV-Library

1 branded search term

  • cv library

Reed

2 branded search terms

  • reed co uk
  • reed jobs

How the Brand Demand Index is measured

Other head-to-heads among job boards

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