Close Brothers Motor Finance vs Zuto:Which is more popular?
In September 2026, Zuto had more branded searches than Close Brothers Motor Finance among car finance providers in the United Kingdom. Zuto had about 33,100 branded searches, while Close Brothers Motor Finance had 8,100. Zuto made up 17% of all car finance provider searches we track, and Close Brothers Motor Finance accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about car finance providers, neither Close Brothers Motor Finance nor Zuto appeared in any of the four answers.
Who do people search for more?
Zuto, about 4 searches for every 1 for Close Brothers Motor Finance
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top car finance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Close Brothers Motor Finance nor Zuto showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Black Horse1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moneybarn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Zuto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carfinance 2470 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Startline Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carmoola0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oodle Car Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Close Brothers Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CarMoney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car finance providers
4 answers
Asked ChatGPT
“Who's the best car finance provider in the UK?”
Asked ChatGPT
“Where can I get car finance with bad credit?”
Asked ChatGPT
“Is it better to get car finance from the dealer or a broker?”
Searched Google, AI Overview
“car finance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Close Brothers Motor Finance or Zuto more popular in search?
This chart shows how often people search Google for Close Brothers Motor Finance and Zuto by name. Each line represents a brand's share of searches for all nine car finance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Zuto, Close Brothers Motor Finance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Horse | Zuto | Carfinance 247 | Moneybarn | Startline Motor Finance | Carmoola | Oodle Car Finance | Close Brothers Motor Finance | CarMoney |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 17.8% | 11.9% | 14.6% | 5.3% | 11.9% | 5.3% | 3.6% | 2.9% |
| Nov 2025 | 24.9% | 16.6% | 13.6% | 13.6% | 6.1% | 13.6% | 5% | 3.3% | 3.3% |
| Dec 2025 | 26.7% | 17.9% | 12% | 14.6% | 6.5% | 9.8% | 5.3% | 3.6% | 3.6% |
| Jan 2026 | 27.1% | 18.1% | 12.1% | 12.1% | 5.4% | 14.8% | 4.4% | 3% | 3% |
| Feb 2026 | 24.8% | 20.3% | 13.6% | 13.6% | 5% | 11.1% | 5% | 3.3% | 3.3% |
| Mar 2026 | 27.4% | 18.3% | 12.3% | 12.3% | 5.5% | 12.3% | 4.5% | 4.5% | 3% |
| Apr 2026 | 29.7% | 19.9% | 10.9% | 13.3% | 5.9% | 8.9% | 4.9% | 3.3% | 3.3% |
| May 2026 | 29.3% | 19.6% | 13.1% | 13.1% | 5.9% | 7.2% | 4.8% | 3.2% | 3.9% |
| Jun 2026 | 28.6% | 19.1% | 12.8% | 12.8% | 7% | 7% | 5.7% | 3.8% | 3.1% |
| Jul 2026 | 29.7% | 19.9% | 13.3% | 13.3% | 5.9% | 5.9% | 4.9% | 4% | 3.2% |
| Aug 2026 | 30.1% | 16.5% | 13.5% | 16.5% | 6% | 6% | 4.9% | 3.3% | 3.3% |
| Sep 2026 | 31.1% | 17% | 13.9% | 13.9% | 6.2% | 5.1% | 5.1% | 4.2% | 3.4% |
How has the Close Brothers Motor Finance and Zuto comparison changed over the last 12 months?
3 findings
- Zuto was ahead of Close Brothers Motor Finance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Close Brothers Motor Finance’s share of searches among car finance providers in the United Kingdom moved from 3.6% to 4.2%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Zuto’s share of searches among car finance providers in the United Kingdom moved from 17.8% to 17%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for United Kingdom car finance providers in September 2026?
2 changes
In September 2026, Zuto overtook Moneybarn to rank 2nd among car finance providers in the United Kingdom, with 17% of the searches.
In September 2026, Close Brothers Motor Finance overtook CarMoney to rank 8th among car finance providers in the United Kingdom, with 4.2% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Close Brothers Motor Finance’s and Zuto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Close Brothers Motor Finance
1 branded search term
- close brothers motor finance
Zuto
1 branded search term
- zuto
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