Clipper vs Twinings:Which is more popular?
In September 2026, Twinings had more branded searches than Clipper among tea brands in the United Kingdom. Twinings had about 27,100 branded searches, while Clipper had 4,400. Twinings made up 34.4% of all tea brand searches we track, and Clipper accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about tea brands, Twinings appeared in two of the five answers and Clipper in one. Twinings was mentioned before Clipper in every answer that named either.
Who do people search for more?
Twinings, about 6 searches for every 1 for Clipper
Who does AI mention more?
Twinings, mentioned in 2 of 5 answers, Clipper in 1
Who does AI recommend more?
Twinings, named ahead of Clipper in 2 of 2 answers
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twinings was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clipper was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twinings was listed before Clipper in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PG Tips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yorkshire Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pukka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tetley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Twinings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clipper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“What's the best tea brand in the UK?”
Asked ChatGPT
“What are the most popular tea brands in the UK?”
Asked ChatGPT
“Which tea bags make the best cup of builder's tea?”
Searched Google, AI Overview
“tea bags”
Searched Google, AI Overview
“best tea bags”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Clipper or Twinings more popular in search?
This chart shows how often people search Google for Clipper and Twinings by name. Each line represents a brand's share of searches for all six tea brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Twinings, Clipper. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twinings | Yorkshire Tea | PG Tips | Pukka | Clipper | Tetley |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 35.2% | 15.7% | 12.9% | 7% | 5.7% |
| Nov 2025 | 23.1% | 34.6% | 15.4% | 15.4% | 6.9% | 4.6% |
| Dec 2025 | 23.4% | 35% | 15.6% | 15.6% | 5.7% | 4.7% |
| Jan 2026 | 26.5% | 32.4% | 14.5% | 14.5% | 7.9% | 4.3% |
| Feb 2026 | 23.1% | 34.7% | 15.5% | 12.7% | 8.4% | 5.6% |
| Mar 2026 | 24.3% | 36.4% | 16.3% | 10.9% | 7.3% | 4.8% |
| Apr 2026 | 22.3% | 40.8% | 14.9% | 9.9% | 6.6% | 5.4% |
| May 2026 | 32.8% | 32.8% | 14.6% | 8% | 6.5% | 5.3% |
| Jun 2026 | 33.6% | 33.6% | 15% | 6.7% | 6.7% | 4.4% |
| Jul 2026 | 42.7% | 28.5% | 12.8% | 5.7% | 5.7% | 4.6% |
| Aug 2026 | 39.2% | 32.1% | 11.7% | 6.4% | 6.4% | 4.2% |
| Sep 2026 | 34.4% | 34.4% | 12.6% | 8.4% | 5.6% | 4.6% |
How has the Clipper and Twinings comparison changed over the last 12 months?
3 findings
- Twinings was ahead of Clipper in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clipper’s share of searches among tea brands in the United Kingdom moved from 7% to 5.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United Kingdom moved from 23.5% to 34.4%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
How did search popularity change for United Kingdom tea brands in September 2026?
3 changes
In September 2026, Pukka overtook Clipper to rank 4th among tea brands in the United Kingdom, with 8.4% of the searches.
In September 2026, Twinings lost share of searches among tea brands in the United Kingdom, from 39.2% to 34.4%.
In September 2026, Clipper lost share of searches among tea brands in the United Kingdom, from 6.4% to 5.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clipper’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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