Brandwave

How popular isTwinings?

In September 2026, people searched for Twinings by name about 27,100 times in the United Kingdom, a 49.7% increase from the previous year. These searches made up 34.4% of all United Kingdom tea brand searches, placing Twinings first out of six brands. When we asked both ChatGPT and Google AI Overviews about tea brands, Twinings appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Twinings is the most searched of 6 competitors and the third most recommended in AI answers.

  1. TwiningsShare of searches 34.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Yorkshire TeaShare of searches 34.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. PG TipsShare of searches 12.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. PukkaShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. ClipperShare of searches 5.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twinings was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twinings is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yorkshire Tea1st
  2. PG Tips2nd
  3. Twinings3rd
  4. Tetley4th
  5. Pukka5th
  6. Clipper6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PG Tips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yorkshire Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pukka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tetley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twinings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clipper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which tea brands compete with Twinings?

Twinings against tea brands in the United Kingdom, by month

Share of searches by month for Twinings, Yorkshire Tea, PG Tips, Pukka, Clipper, Tetley. The figures are in the table below the chart.

View monthly share of searches table
MonthTwiningsYorkshire TeaPG TipsPukkaClipperTetley
Oct 202523.5%35.2%15.7%12.9%7%5.7%
Nov 202523.1%34.6%15.4%15.4%6.9%4.6%
Dec 202523.4%35%15.6%15.6%5.7%4.7%
Jan 202626.5%32.4%14.5%14.5%7.9%4.3%
Feb 202623.1%34.7%15.5%12.7%8.4%5.6%
Mar 202624.3%36.4%16.3%10.9%7.3%4.8%
Apr 202622.3%40.8%14.9%9.9%6.6%5.4%
May 202632.8%32.8%14.6%8%6.5%5.3%
Jun 202633.6%33.6%15%6.7%6.7%4.4%
Jul 202642.7%28.5%12.8%5.7%5.7%4.6%
Aug 202639.2%32.1%11.7%6.4%6.4%4.2%
Sep 202634.4%34.4%12.6%8.4%5.6%4.6%

  1. 1.Twinings

    34.4%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -4.8 points.

  2. 2.Yorkshire Tea

    34.4%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.3 points.

  3. 3.PG Tips

    12.6%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  4. 4.Pukka

    8.4%

    Moved from 5th to 4th. 6.6K estimated branded searches, +50% vs prior month. Share +2 points.

  5. 5.Clipper

    5.6%

    Moved from 4th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Tetley

    4.6%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.

Compare popularity between Twinings and its closest rivals

Every comparison with Twinings

5 comparisons

How has branded search demand for Twinings changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Twinings in the United Kingdom rose from 18.1K to 27.1K.
  • Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United Kingdom increased from 23.5% to 34.4%.
  • Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United Kingdom peaked at 42.7% in July 2026 and was lowest at 22.3% in April 2026.
  • Across the 12 months ending September 2026, Twinings rose from 2nd to 1st among tea brands in the United Kingdom.

How did search popularity change for United Kingdom tea brands in September 2026?

6 changes

  1. In September 2026, Pukka overtook Clipper to rank 4th among tea brands in the United Kingdom, with 8.4% of the searches.

  2. In September 2026, Yorkshire Tea gained share of searches among tea brands in the United Kingdom, from 32.1% to 34.4%.

  3. In September 2026, PG Tips gained share of searches among tea brands in the United Kingdom, from 11.7% to 12.6%.

  4. In September 2026, Twinings lost share of searches among tea brands in the United Kingdom, from 39.2% to 34.4%.

  5. In September 2026, Clipper lost share of searches among tea brands in the United Kingdom, from 6.4% to 5.6%.

  6. Estimated monthly branded searches for Tetley in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Twinings’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Twinings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • twinings

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How the Brand Demand Index is measured

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