Tea brands in the United Kingdom:Which are most popular?
Twinings and Yorkshire Tea tie for the highest share of searches among tea brands in the United Kingdom, at 34.4% each in September 2026. When we checked with ChatGPT and Google AI Overviews, PG Tips showed up in every answer. Yorkshire Tea was recommended most often, coming first in all three responses that gave a list.
TwiningsShare of searches 34.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Yorkshire TeaShare of searches 34.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PG TipsShare of searches 12.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
PukkaShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
ClipperShare of searches 5.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top tea brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, PG Tips appeared every time. Yorkshire Tea was recommended most often, coming first in all three answers that gave a list. PG Tips was second, and Twinings was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PG Tips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yorkshire Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pukka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tetley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Twinings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clipper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“What's the best tea brand in the UK?”
Asked ChatGPT
“What are the most popular tea brands in the UK?”
Asked ChatGPT
“Which tea bags make the best cup of builder's tea?”
Searched Google, AI Overview
“tea bags”
Searched Google, AI Overview
“best tea bags”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which tea brands do people search for most?
This chart shows how often people search Google for each tea brand by name. Each line represents a brand's share of searches for all six tea brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Twinings, Yorkshire Tea, PG Tips, Pukka, Clipper, Tetley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twinings | Yorkshire Tea | PG Tips | Pukka | Clipper | Tetley |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 35.2% | 15.7% | 12.9% | 7% | 5.7% |
| Nov 2025 | 23.1% | 34.6% | 15.4% | 15.4% | 6.9% | 4.6% |
| Dec 2025 | 23.4% | 35% | 15.6% | 15.6% | 5.7% | 4.7% |
| Jan 2026 | 26.5% | 32.4% | 14.5% | 14.5% | 7.9% | 4.3% |
| Feb 2026 | 23.1% | 34.7% | 15.5% | 12.7% | 8.4% | 5.6% |
| Mar 2026 | 24.3% | 36.4% | 16.3% | 10.9% | 7.3% | 4.8% |
| Apr 2026 | 22.3% | 40.8% | 14.9% | 9.9% | 6.6% | 5.4% |
| May 2026 | 32.8% | 32.8% | 14.6% | 8% | 6.5% | 5.3% |
| Jun 2026 | 33.6% | 33.6% | 15% | 6.7% | 6.7% | 4.4% |
| Jul 2026 | 42.7% | 28.5% | 12.8% | 5.7% | 5.7% | 4.6% |
| Aug 2026 | 39.2% | 32.1% | 11.7% | 6.4% | 6.4% | 4.2% |
| Sep 2026 | 34.4% | 34.4% | 12.6% | 8.4% | 5.6% | 4.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 27.1K | 0% | -4.8 points | |
| 2, held 2nd | 34.4% | 27.1K | +22.1% | +2.3 points | |
| 3, held 3rd | 12.6% | 9.9K | +22.2% | +0.9 points | |
| 4, moved from 5th to 4th | 8.4% | 6.6K | +50% | +2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.6% | 4.4K | 0% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.6% | 3.6K | +24.1% | +0.4 points |
1.
Twinings34.4%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -4.8 points.
34.4%
Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.3 points.
3.
PG Tips12.6%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
4.
Pukka8.4%
Moved from 5th to 4th. 6.6K estimated branded searches, +50% vs prior month. Share +2 points.
5.
Clipper5.6%
Moved from 4th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
6.
Tetley4.6%
Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.
Which brand is most popular in search among tea brands in the United Kingdom?
6 brands
Twinings and Yorkshire Tea tie for the highest share of searches among tea brands in the United Kingdom, at 34.4% each in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Twinings | 23.5% → 34.4% | 42.7%Jul 2026 | 22.3%Apr 2026 | 2nd → 1st |
| Yorkshire Tea | 35.2% → 34.4% | 40.8%Apr 2026 | 28.5%Jul 2026 | 1st → 2nd |
| PG Tips | 15.7% → 12.6% | 16.3%Mar 2026 | 11.7%Aug 2026 | 3rd |
| Pukka | 12.9% → 8.4% | 15.6%Dec 2025 | 5.7%Jul 2026 | 4th |
| Clipper | 7% → 5.6% | 8.4%Feb 2026 | 5.6%Sep 2026 | 5th |
| Tetley | 5.7% → 4.6% | 5.7%Oct 2025 | 4.2%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United Kingdom increased from 23.5% to 34.4%.
- Across the 12 months ending September 2026, Yorkshire Tea’s share of searches among tea brands in the United Kingdom decreased from 35.2% to 34.4%.
- Across the 12 months ending September 2026, PG Tips’ share of searches among tea brands in the United Kingdom decreased from 15.7% to 12.6%.
- Across the 12 months ending September 2026, Pukka’s share of searches among tea brands in the United Kingdom decreased from 12.9% to 8.4%.
- Across the 12 months ending September 2026, Clipper’s share of searches among tea brands in the United Kingdom decreased from 7% to 5.6%.
- Across the 12 months ending September 2026, Tetley’s share of searches among tea brands in the United Kingdom decreased from 5.7% to 4.6%.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United Kingdom peaked at 42.7% in July 2026 and was lowest at 22.3% in April 2026.
- Across the 12 months ending September 2026, Yorkshire Tea’s share of searches among tea brands in the United Kingdom peaked at 40.8% in April 2026 and was lowest at 28.5% in July 2026.
- Across the 12 months ending September 2026, PG Tips’ share of searches among tea brands in the United Kingdom peaked at 16.3% in March 2026 and was lowest at 11.7% in August 2026.
- Across the 12 months ending September 2026, Pukka’s share of searches among tea brands in the United Kingdom peaked at 15.6% in December 2025 and was lowest at 5.7% in July 2026.
- Across the 12 months ending September 2026, Clipper’s share of searches among tea brands in the United Kingdom peaked at 8.4% in February 2026 and was lowest at 5.6% in September 2026.
- Across the 12 months ending September 2026, Tetley’s share of searches among tea brands in the United Kingdom peaked at 5.7% in October 2025 and was lowest at 4.2% in August 2026.
- Across the 12 months ending September 2026, Twinings rose from 2nd to 1st among tea brands in the United Kingdom.
- Across the 12 months ending September 2026, Yorkshire Tea fell from 1st to 2nd among tea brands in the United Kingdom.
How did search popularity change for United Kingdom tea brands in September 2026?
6 changes
In September 2026, Pukka overtook Clipper to rank 4th among tea brands in the United Kingdom, with 8.4% of the searches.
In September 2026, Yorkshire Tea gained share of searches among tea brands in the United Kingdom, from 32.1% to 34.4%.
In September 2026, PG Tips gained share of searches among tea brands in the United Kingdom, from 11.7% to 12.6%.
In September 2026, Twinings lost share of searches among tea brands in the United Kingdom, from 39.2% to 34.4%.
In September 2026, Clipper lost share of searches among tea brands in the United Kingdom, from 6.4% to 5.6%.
Estimated monthly branded searches for Tetley in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted for tea brands?
6 search terms
Each brand's share of searches among tea brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
- Twinings vs Yorkshire Tea: compare popularity
- Twinings vs PG Tips: compare popularity
- Twinings vs Pukka: compare popularity
- Twinings vs Clipper: compare popularity
- Yorkshire Tea vs PG Tips: compare popularity
- Yorkshire Tea vs Pukka: compare popularity
- Yorkshire Tea vs Clipper: compare popularity
- PG Tips vs Pukka: compare popularity
- PG Tips vs Clipper: compare popularity
- Pukka vs Clipper: compare popularity
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