Clarins vs Drunk Elephant:Which is more popular?
In September 2026, Clarins had more branded searches than Drunk Elephant among skincare brands in the United Kingdom. Clarins had about 40,500 branded searches, while Drunk Elephant had 12,100. Clarins made up 5.9% of all skincare brand searches we track, and Drunk Elephant accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about skincare brands, neither Clarins nor Drunk Elephant appeared in any of the five answers.
Who do people search for more?
Clarins, about 3 searches for every 1 for Drunk Elephant
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Clarins nor Drunk Elephant showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
La Roche-Posay2nd
The Ordinary3rd
Byoma4th
Paula's Choice5th
Medik86th
Elemis6th
No78th- +3 more
- Clarins–
- +2 more
Drunk Elephant–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Ordinary4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Medik82 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Byoma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elemis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- No71 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clarins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use in the UK?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What is a good skincare routine for dry skin?”
Searched Google, AI Overview
“skincare”
Searched Google, AI Overview
“skin care products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Clarins or Drunk Elephant more popular in search?
This chart shows how often people search Google for Clarins and Drunk Elephant by name. Each line represents a brand's share of searches for all 15 skincare brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Clarins, Drunk Elephant. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Ordinary | La Roche-Posay | Medik8 | Clinique | Aesop | CeraVe | Elemis | Liz Earle | Byoma | Clarins | Kiehl's | Paula's Choice | Glow Recipe | Drunk Elephant | No7 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 10.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 5.8% | 5.8% | 5.8% | 4.8% | 4.8% | 4.8% | 2.6% | 2.6% |
| Nov 2025 | 11.8% | 7.9% | 9.6% | 9.6% | 9.6% | 6.5% | 9.6% | 5.3% | 5.3% | 6.5% | 5.3% | 4.3% | 4.3% | 2.4% | 1.9% |
| Dec 2025 | 11.3% | 7.6% | 7.6% | 9.2% | 11.3% | 6.2% | 9.2% | 6.2% | 6.2% | 7.6% | 5.1% | 3.4% | 4.1% | 2.3% | 2.8% |
| Jan 2026 | 12.3% | 10.1% | 10.1% | 8.3% | 8.3% | 8.3% | 8.3% | 5.5% | 5.5% | 6.8% | 4.5% | 4.5% | 3% | 2% | 2.5% |
| Feb 2026 | 11.7% | 11.7% | 11.7% | 7.9% | 7.9% | 7.9% | 6.4% | 5.3% | 6.4% | 6.4% | 5.3% | 4.3% | 2.9% | 2.3% | 1.9% |
| Mar 2026 | 10.7% | 13% | 10.7% | 8.8% | 7.2% | 8.8% | 7.2% | 5.9% | 5.9% | 5.9% | 4.8% | 4.8% | 2.6% | 1.8% | 2.1% |
| Apr 2026 | 15% | 15% | 10% | 8.2% | 6.7% | 8.2% | 5.5% | 6.7% | 4.5% | 5.5% | 4.5% | 4.5% | 2% | 1.6% | 2% |
| May 2026 | 10.7% | 15.9% | 10.7% | 8.7% | 7.1% | 8.7% | 5.8% | 7.1% | 4.8% | 5.8% | 4.8% | 4.8% | 1.7% | 1.4% | 1.7% |
| Jun 2026 | 10.4% | 15.4% | 10.4% | 8.5% | 8.5% | 10.4% | 6.9% | 5.7% | 4.6% | 5.7% | 4.6% | 3.8% | 2.1% | 1.4% | 1.7% |
| Jul 2026 | 10.7% | 13.1% | 13.1% | 8.8% | 10.7% | 7.2% | 5.9% | 5.9% | 4.8% | 5.9% | 4.8% | 3.9% | 1.8% | 1.4% | 2.1% |
| Aug 2026 | 12.9% | 12.9% | 10.5% | 8.6% | 8.6% | 7% | 5.8% | 7% | 5.8% | 5.8% | 4.7% | 4.7% | 2.1% | 1.4% | 2.1% |
| Sep 2026 | 13.2% | 10.8% | 10.8% | 8.8% | 7.2% | 7.2% | 7.2% | 7.2% | 5.9% | 5.9% | 4.8% | 4.8% | 2.6% | 1.8% | 1.8% |
How has the Clarins and Drunk Elephant comparison changed over the last 12 months?
3 findings
- Clarins was ahead of Drunk Elephant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarins’ share of searches among skincare brands in the United Kingdom moved from 5.8% to 5.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Drunk Elephant’s share of searches among skincare brands in the United Kingdom moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
How did search popularity change for United Kingdom skincare brands in September 2026?
3 changes
In September 2026, Elemis overtook Liz Earle and 2 others to rank 7th among skincare brands in the United Kingdom, with 7.2% of the searches.
In September 2026, Drunk Elephant rose from 15th to 14th among skincare brands in the United Kingdom.
Estimated monthly branded searches for Clarins in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clarins’ and Drunk Elephant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clarins
1 branded search term
- clarins
Drunk Elephant
1 branded search term
- drunk elephant
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