How popular isMedik8?
In September 2026, people searched for Medik8 by name about 74,000 times in the United Kingdom, about the same as the previous year. These searches made up 10.8% of all United Kingdom skincare brand searches, placing Medik8 third out of 15 brands. When we asked both ChatGPT and Google AI Overviews about skincare brands, Medik8 appeared in two of the five answers and was the joint sixth most recommended of the 15.
Medik8 is the third most searched of 15 competitors and the joint sixth most recommended in AI answers.
The OrdinaryShare of searches 13.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
La Roche-PosayShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Medik8Share of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
CliniqueShare of searches 8.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AesopShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Medik8 was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Medik8 is the joint sixth most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st- La Roche-Posay2nd
- The Ordinary3rd
Byoma4th
Paula's Choice5th- Medik86th
Elemis6th
No78th- Clinique–
- Aesop–
- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Ordinary4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Medik82 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Byoma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elemis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- No71 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use in the UK?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What is a good skincare routine for dry skin?”
Searched Google, AI Overview
“skincare”
Searched Google, AI Overview
“skin care products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which skincare brands compete with Medik8?
Share of searches by month for The Ordinary, La Roche-Posay, Medik8, Clinique, Aesop, CeraVe, Elemis, Liz Earle, Byoma, Clarins, Kiehl's, Paula's Choice, Glow Recipe. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Ordinary | La Roche-Posay | Medik8 | Clinique | Aesop | CeraVe | Elemis | Liz Earle | Byoma | Clarins | Kiehl's | Paula's Choice | Glow Recipe | Drunk Elephant | No7 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 10.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 5.8% | 5.8% | 5.8% | 4.8% | 4.8% | 4.8% | 2.6% | 2.6% |
| Nov 2025 | 11.8% | 7.9% | 9.6% | 9.6% | 9.6% | 6.5% | 9.6% | 5.3% | 5.3% | 6.5% | 5.3% | 4.3% | 4.3% | 2.4% | 1.9% |
| Dec 2025 | 11.3% | 7.6% | 7.6% | 9.2% | 11.3% | 6.2% | 9.2% | 6.2% | 6.2% | 7.6% | 5.1% | 3.4% | 4.1% | 2.3% | 2.8% |
| Jan 2026 | 12.3% | 10.1% | 10.1% | 8.3% | 8.3% | 8.3% | 8.3% | 5.5% | 5.5% | 6.8% | 4.5% | 4.5% | 3% | 2% | 2.5% |
| Feb 2026 | 11.7% | 11.7% | 11.7% | 7.9% | 7.9% | 7.9% | 6.4% | 5.3% | 6.4% | 6.4% | 5.3% | 4.3% | 2.9% | 2.3% | 1.9% |
| Mar 2026 | 10.7% | 13% | 10.7% | 8.8% | 7.2% | 8.8% | 7.2% | 5.9% | 5.9% | 5.9% | 4.8% | 4.8% | 2.6% | 1.8% | 2.1% |
| Apr 2026 | 15% | 15% | 10% | 8.2% | 6.7% | 8.2% | 5.5% | 6.7% | 4.5% | 5.5% | 4.5% | 4.5% | 2% | 1.6% | 2% |
| May 2026 | 10.7% | 15.9% | 10.7% | 8.7% | 7.1% | 8.7% | 5.8% | 7.1% | 4.8% | 5.8% | 4.8% | 4.8% | 1.7% | 1.4% | 1.7% |
| Jun 2026 | 10.4% | 15.4% | 10.4% | 8.5% | 8.5% | 10.4% | 6.9% | 5.7% | 4.6% | 5.7% | 4.6% | 3.8% | 2.1% | 1.4% | 1.7% |
| Jul 2026 | 10.7% | 13.1% | 13.1% | 8.8% | 10.7% | 7.2% | 5.9% | 5.9% | 4.8% | 5.9% | 4.8% | 3.9% | 1.8% | 1.4% | 2.1% |
| Aug 2026 | 12.9% | 12.9% | 10.5% | 8.6% | 8.6% | 7% | 5.8% | 7% | 5.8% | 5.8% | 4.7% | 4.7% | 2.1% | 1.4% | 2.1% |
| Sep 2026 | 13.2% | 10.8% | 10.8% | 8.8% | 7.2% | 7.2% | 7.2% | 7.2% | 5.9% | 5.9% | 4.8% | 4.8% | 2.6% | 1.8% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 13.2% | 90.5K | 0% | +0.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 10.8% | 74K | -18.2% | -2.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.8% | 74K | 0% | +0.2 points | |
| 4, moved from 5th to 4th | 8.8% | 60.5K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.2% | 49.5K | -18.2% | -1.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.2% | 49.5K | 0% | +0.2 points | |
| 7, moved from 10th to 7th | 7.2% | 49.5K | +22.2% | +1.4 pointsmoved from 10th to 7th | |
| 8, moved from 7th to 8th | 7.2% | 49.5K | 0% | +0.2 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 5.9% | 40.5K | 0% | +0.1 pointsmoved from 8th to 9th | |
| 10, moved from 9th to 10th | 5.9% | 40.5K | 0% | +0.1 pointsmoved from 9th to 10th | |
| 11, held 11th | 4.8% | 33.1K | 0% | +0.1 points | |
| 12, held 12th | 4.8% | 33.1K | 0% | +0.1 points | |
| 13, held 13th | 2.6% | 18.1K | +22.3% | +0.5 points | |
| 14, moved from 15th to 14th | 1.8% | 12.1K | +22.2% | +0.4 pointsmoved from 15th to 14th | |
| 15, moved from 14th to 15th | 1.8% | 12.1K | -18.2% | -0.3 pointsmoved from 14th to 15th |
13.2%
Moved from 2nd to 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
10.8%
Moved from 1st to 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -2.1 points.
3.
Medik810.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Clinique8.8%
Moved from 5th to 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Aesop7.2%
Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
6.
CeraVe7.2%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Elemis7.2%
Moved from 10th to 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
7.2%
Moved from 7th to 8th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.
Byoma5.9%
Moved from 8th to 9th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.
Clarins5.9%
Moved from 9th to 10th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.
Kiehl's4.8%
Held 11th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.8%
Held 12th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
13.
Glow Recipe2.6%
Held 13th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
1.8%
Moved from 15th to 14th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
15.
No71.8%
Moved from 14th to 15th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare popularity between Medik8 and its closest rivals
Every comparison with Medik8
14 comparisons
How has branded search demand for Medik8 changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Medik8 in the United Kingdom held steady at 74K.
- Across the 12 months ending September 2026, Medik8’s share of searches among skincare brands in the United Kingdom increased from 8.7% to 10.8%.
- Across the 12 months ending September 2026, Medik8’s share of searches among skincare brands in the United Kingdom peaked at 13.1% in July 2026 and was lowest at 7.6% in December 2025.
- Across the 12 months ending September 2026, Medik8 rose from 7th to 3rd among skincare brands in the United Kingdom.
How did search popularity change for United Kingdom skincare brands in September 2026?
6 changes
In September 2026, Elemis overtook Liz Earle and 2 others to rank 7th among skincare brands in the United Kingdom, with 7.2% of the searches.
In September 2026, Glow Recipe gained share of searches among skincare brands in the United Kingdom, from 2.1% to 2.6%.
In September 2026, La Roche-Posay lost share of searches among skincare brands in the United Kingdom, from 12.9% to 10.8%.
In September 2026, Aesop lost share of searches among skincare brands in the United Kingdom, from 8.6% to 7.2%.
The Ordinary’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 10.4% to 13.2% in September 2026.
Liz Earle’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 5.7% to 7.2% in September 2026.
How are Medik8’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Medik8’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- medik8
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