How popular isLiz Earle?
In September 2026, people searched for Liz Earle by name about 49,500 times in the United Kingdom, about the same as the previous year. These searches made up 7.2% of all United Kingdom skincare brand searches, placing Liz Earle eighth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about skincare brands, Liz Earle did not appear in any of the answers.
Liz Earle is the eighth most searched of 15 competitors and not listed in any AI answer.
The OrdinaryShare of searches 13.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
La Roche-PosayShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Medik8Share of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
CliniqueShare of searches 8.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Liz EarleShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Liz Earle did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Ordinary4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Medik82 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Byoma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Elemis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
No71 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liz Earle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use in the UK?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What is a good skincare routine for dry skin?”
Searched Google, AI Overview
“skincare”
Searched Google, AI Overview
“skin care products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which skincare brands compete with Liz Earle?
Share of searches by month for The Ordinary, La Roche-Posay, Medik8, Clinique, Aesop, CeraVe, Elemis, Liz Earle, Byoma, Clarins, Kiehl's, Paula's Choice, Glow Recipe. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Ordinary | La Roche-Posay | Medik8 | Clinique | Aesop | CeraVe | Elemis | Liz Earle | Byoma | Clarins | Kiehl's | Paula's Choice | Glow Recipe | Drunk Elephant | No7 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 10.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 5.8% | 5.8% | 5.8% | 4.8% | 4.8% | 4.8% | 2.6% | 2.6% |
| Nov 2025 | 11.8% | 7.9% | 9.6% | 9.6% | 9.6% | 6.5% | 9.6% | 5.3% | 5.3% | 6.5% | 5.3% | 4.3% | 4.3% | 2.4% | 1.9% |
| Dec 2025 | 11.3% | 7.6% | 7.6% | 9.2% | 11.3% | 6.2% | 9.2% | 6.2% | 6.2% | 7.6% | 5.1% | 3.4% | 4.1% | 2.3% | 2.8% |
| Jan 2026 | 12.3% | 10.1% | 10.1% | 8.3% | 8.3% | 8.3% | 8.3% | 5.5% | 5.5% | 6.8% | 4.5% | 4.5% | 3% | 2% | 2.5% |
| Feb 2026 | 11.7% | 11.7% | 11.7% | 7.9% | 7.9% | 7.9% | 6.4% | 5.3% | 6.4% | 6.4% | 5.3% | 4.3% | 2.9% | 2.3% | 1.9% |
| Mar 2026 | 10.7% | 13% | 10.7% | 8.8% | 7.2% | 8.8% | 7.2% | 5.9% | 5.9% | 5.9% | 4.8% | 4.8% | 2.6% | 1.8% | 2.1% |
| Apr 2026 | 15% | 15% | 10% | 8.2% | 6.7% | 8.2% | 5.5% | 6.7% | 4.5% | 5.5% | 4.5% | 4.5% | 2% | 1.6% | 2% |
| May 2026 | 10.7% | 15.9% | 10.7% | 8.7% | 7.1% | 8.7% | 5.8% | 7.1% | 4.8% | 5.8% | 4.8% | 4.8% | 1.7% | 1.4% | 1.7% |
| Jun 2026 | 10.4% | 15.4% | 10.4% | 8.5% | 8.5% | 10.4% | 6.9% | 5.7% | 4.6% | 5.7% | 4.6% | 3.8% | 2.1% | 1.4% | 1.7% |
| Jul 2026 | 10.7% | 13.1% | 13.1% | 8.8% | 10.7% | 7.2% | 5.9% | 5.9% | 4.8% | 5.9% | 4.8% | 3.9% | 1.8% | 1.4% | 2.1% |
| Aug 2026 | 12.9% | 12.9% | 10.5% | 8.6% | 8.6% | 7% | 5.8% | 7% | 5.8% | 5.8% | 4.7% | 4.7% | 2.1% | 1.4% | 2.1% |
| Sep 2026 | 13.2% | 10.8% | 10.8% | 8.8% | 7.2% | 7.2% | 7.2% | 7.2% | 5.9% | 5.9% | 4.8% | 4.8% | 2.6% | 1.8% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 13.2% | 90.5K | 0% | +0.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 10.8% | 74K | -18.2% | -2.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.8% | 74K | 0% | +0.2 points | |
| 4, moved from 5th to 4th | 8.8% | 60.5K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.2% | 49.5K | -18.2% | -1.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.2% | 49.5K | 0% | +0.2 points | |
| 7, moved from 10th to 7th | 7.2% | 49.5K | +22.2% | +1.4 pointsmoved from 10th to 7th | |
| 8, moved from 7th to 8th | 7.2% | 49.5K | 0% | +0.2 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 5.9% | 40.5K | 0% | +0.1 pointsmoved from 8th to 9th | |
| 10, moved from 9th to 10th | 5.9% | 40.5K | 0% | +0.1 pointsmoved from 9th to 10th | |
| 11, held 11th | 4.8% | 33.1K | 0% | +0.1 points | |
| 12, held 12th | 4.8% | 33.1K | 0% | +0.1 points | |
| 13, held 13th | 2.6% | 18.1K | +22.3% | +0.5 points | |
| 14, moved from 15th to 14th | 1.8% | 12.1K | +22.2% | +0.4 pointsmoved from 15th to 14th | |
| 15, moved from 14th to 15th | 1.8% | 12.1K | -18.2% | -0.3 pointsmoved from 14th to 15th |
13.2%
Moved from 2nd to 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
10.8%
Moved from 1st to 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -2.1 points.
3.
Medik810.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Clinique8.8%
Moved from 5th to 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Aesop7.2%
Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
6.
CeraVe7.2%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Elemis7.2%
Moved from 10th to 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
7.2%
Moved from 7th to 8th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.
Byoma5.9%
Moved from 8th to 9th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.
Clarins5.9%
Moved from 9th to 10th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.
Kiehl's4.8%
Held 11th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.8%
Held 12th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
13.
Glow Recipe2.6%
Held 13th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
1.8%
Moved from 15th to 14th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
15.
No71.8%
Moved from 14th to 15th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare popularity between Liz Earle and its closest rivals
Every comparison with Liz Earle
14 comparisons
- Aesop vs Liz Earle
- CeraVe vs Liz Earle
- Clinique vs Liz Earle
- Elemis vs Liz Earle
- La Roche-Posay vs Liz Earle
- Liz Earle vs Medik8
- Liz Earle vs The Ordinary
- Byoma vs Liz Earle
- Clarins vs Liz Earle
- Kiehl's vs Liz Earle
- Liz Earle vs Paula's Choice
- Glow Recipe vs Liz Earle
- Drunk Elephant vs Liz Earle
- Liz Earle vs No7
How has branded search demand for Liz Earle changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Liz Earle in the United Kingdom held steady at 49.5K.
- Across the 12 months ending September 2026, Liz Earle’s share of searches among skincare brands in the United Kingdom increased from 5.8% to 7.2%.
- Across the 12 months ending September 2026, Liz Earle’s share of searches among skincare brands in the United Kingdom peaked at 7.2% in September 2026 and was lowest at 5.3% in February 2026.
- Across the 12 months ending September 2026, Liz Earle rose from 10th to 8th among skincare brands in the United Kingdom.
How did search popularity change for United Kingdom skincare brands in September 2026?
6 changes
In September 2026, Elemis overtook Liz Earle and 2 others to rank 7th among skincare brands in the United Kingdom, with 7.2% of the searches.
In September 2026, Glow Recipe gained share of searches among skincare brands in the United Kingdom, from 2.1% to 2.6%.
In September 2026, La Roche-Posay lost share of searches among skincare brands in the United Kingdom, from 12.9% to 10.8%.
In September 2026, Aesop lost share of searches among skincare brands in the United Kingdom, from 8.6% to 7.2%.
The Ordinary’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 10.4% to 13.2% in September 2026.
Liz Earle’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 5.7% to 7.2% in September 2026.
How are Liz Earle’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Liz Earle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- liz earle
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