Childcare.co.uk vs Sitters:Which is more popular?
In September 2026, Childcare.co.uk had more branded searches than Sitters among babysitting platforms in the United Kingdom. Childcare.co.uk had about 8,100 branded searches, while Sitters had 380. Childcare.co.uk made up 41.4% of all babysitting platform searches we track, and Sitters accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about babysitting platforms, Childcare.co.uk appeared in all five answers and Sitters in three. Childcare.co.uk was mentioned before Sitters in every answer.
Who do people search for more?
Childcare.co.uk, about 21 searches for every 1 for Sitters
Who does AI mention more?
Childcare.co.uk, mentioned in every answer we collected
Who does AI recommend more?
Childcare.co.uk, named ahead of Sitters in every answer
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Top babysitting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Childcare.co.uk appeared in all five answers. Sitters was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Childcare.co.uk was listed before Sitters in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Childcare.co.uk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bubble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sitters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Babysits1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tinies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Care.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yoopies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about babysitting platforms
5 answers
Asked ChatGPT
“How do I find a reliable babysitter in the UK?”
Asked ChatGPT
“What's the best app for booking a babysitter in the UK?”
Asked ChatGPT
“Where can I find a nanny for after school in the UK?”
Searched Google, AI Overview
“babysitter”
Searched Google, AI Overview
“babysitting”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Childcare.co.uk or Sitters more popular in search?
This chart shows how often people search Google for Childcare.co.uk and Sitters by name. Each line represents a brand's share of searches for all seven babysitting platforms we track, month by month, from searches in United Kingdom.
Share of searches by month for Childcare.co.uk, Sitters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Childcare.co.uk | Babysits | Care.com | Bubble | Tinies | Yoopies | Sitters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 29.6% | 13.1% | 6.6% | 8.1% | 3.2% | 3.2% |
| Nov 2025 | 38.4% | 25.6% | 14% | 7% | 8.6% | 2.8% | 3.6% |
| Dec 2025 | 32.6% | 32.6% | 11.9% | 7.5% | 8.2% | 3.6% | 3.7% |
| Jan 2026 | 42.9% | 23.3% | 12.7% | 6.4% | 7.6% | 3.8% | 3.2% |
| Feb 2026 | 42.4% | 23.1% | 12.2% | 7.9% | 7.6% | 3.1% | 3.7% |
| Mar 2026 | 39.4% | 26.2% | 11.3% | 8.8% | 7.8% | 3.5% | 3% |
| Apr 2026 | 42.6% | 23.2% | 12.3% | 7.9% | 8.4% | 2.5% | 3.2% |
| May 2026 | 43.3% | 23.6% | 12.5% | 7.9% | 7% | 2.6% | 3.2% |
| Jun 2026 | 40.5% | 22.1% | 14.7% | 9.1% | 8% | 2.4% | 3.1% |
| Jul 2026 | 40.7% | 22.2% | 14.8% | 9.1% | 7.3% | 2.4% | 3.5% |
| Aug 2026 | 40.3% | 26.8% | 14.6% | 7.4% | 6% | 2% | 2.9% |
| Sep 2026 | 41.4% | 27.6% | 12.3% | 9.3% | 5.5% | 2% | 1.9% |
How has the Childcare.co.uk and Sitters comparison changed over the last 12 months?
3 findings
- Childcare.co.uk was ahead of Sitters in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Childcare.co.uk’s share of searches among babysitting platforms in the United Kingdom moved from 36.1% to 41.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Sitters’ share of searches among babysitting platforms in the United Kingdom moved from 3.2% to 1.9%, and its estimated monthly branded searches moved from 590 to 380.
How did search popularity change for United Kingdom babysitting platforms in September 2026?
2 changes
In September 2026, Childcare.co.uk gained share of searches among babysitting platforms in the United Kingdom, from 40.3% to 41.4%.
In September 2026, Sitters lost share of searches among babysitting platforms in the United Kingdom, from 2.9% to 1.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Childcare.co.uk’s and Sitters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Childcare.co.uk
1 branded search term
- childcare.co.uk
Sitters
3 branded search terms
- sitters babysitting
- sitters co uk
- sitters uk
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