Checkmyfile vs Experian:Which is more popular?
In September 2026, Checkmyfile had more branded searches than Experian among credit score apps in the United Kingdom. Checkmyfile had about 110,000 branded searches, while Experian had 33,100. Checkmyfile made up 15% of all credit score app searches we track, and Experian accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about credit score apps, Experian appeared in all five answers and Checkmyfile in none.
Who do people search for more?
Checkmyfile, about 3 searches for every 1 for Experian
Who does AI mention more?
Experian, mentioned in every answer we collected
Who does AI recommend more?
Experian, the only one of the two named
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Top credit score apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Experian appeared in all five answers. Checkmyfile did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ClearScore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Experian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TransUnion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Equifax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Credit Karma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Checkmyfile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TotallyMoney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit score apps
5 answers
Asked ChatGPT
“Which app should I use to check my credit score in the UK?”
Asked ChatGPT
“What are the best credit score apps in the UK?”
Asked ChatGPT
“What's the most accurate free credit score service in the UK?”
Searched Google, AI Overview
“credit score”
Searched Google, AI Overview
“check credit score”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Checkmyfile or Experian more popular in search?
This chart shows how often people search Google for Checkmyfile and Experian by name. Each line represents a brand's share of searches for all seven credit score apps we track, month by month, from searches in United Kingdom.
Share of searches by month for Checkmyfile, Experian. The figures are in the table below the chart.
View monthly share of searches table
| Month | ClearScore | Checkmyfile | Experian | TotallyMoney | TransUnion | Equifax | Credit Karma |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 17.6% | 4.3% | 3.5% | 1.5% | 0.7% | 0.86% |
| Nov 2025 | 73.5% | 14.7% | 5.4% | 3% | 1.7% | 0.88% | 0.88% |
| Dec 2025 | 70.8% | 17.3% | 5.2% | 3.5% | 1.7% | 0.69% | 0.85% |
| Jan 2026 | 73.9% | 14.8% | 5.4% | 3% | 1.4% | 0.72% | 0.72% |
| Feb 2026 | 71.1% | 17.4% | 5.2% | 3.5% | 1.4% | 0.7% | 0.7% |
| Mar 2026 | 71% | 17.4% | 5.2% | 3.5% | 1.4% | 0.7% | 0.7% |
| Apr 2026 | 75.4% | 15.1% | 4.5% | 2.5% | 1.2% | 0.61% | 0.61% |
| May 2026 | 77.6% | 12.7% | 4.7% | 2.6% | 1.2% | 0.62% | 0.62% |
| Jun 2026 | 71.8% | 17.6% | 5.3% | 2.9% | 1.2% | 0.57% | 0.57% |
| Jul 2026 | 75.1% | 15% | 4.5% | 3% | 1.3% | 0.49% | 0.49% |
| Aug 2026 | 75.1% | 15% | 4.5% | 3% | 1.2% | 0.6% | 0.49% |
| Sep 2026 | 74.9% | 15% | 4.5% | 3% | 1.5% | 0.6% | 0.49% |
How has the Checkmyfile and Experian comparison changed over the last 12 months?
3 findings
- Checkmyfile was ahead of Experian in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Checkmyfile’s share of searches among credit score apps in the United Kingdom moved from 17.6% to 15%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Experian’s share of searches among credit score apps in the United Kingdom moved from 4.3% to 4.5%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United Kingdom credit score apps in September 2026?
2 changes
Checkmyfile’s share of searches among credit score apps in the United Kingdom has lost ground for 3 months in a row, from 17.6% to 15% in September 2026.
Experian’s share of searches among credit score apps in the United Kingdom has lost ground for 3 months in a row, from 5.3% to 4.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Checkmyfile’s and Experian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Checkmyfile
1 branded search term
- checkmyfile
Experian
1 branded search term
- experian credit score
Other head-to-heads among credit score apps
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