Credit score apps in the United Kingdom:Which are most popular?
In September 2026, ClearScore was the most searched credit score app in the United Kingdom, accounting for 74.9% of all searches among the seven apps we track. When we checked with ChatGPT and Google AI Overviews, ClearScore, Experian, TransUnion and Equifax showed up in every answer. Experian was recommended most often, coming first in two out of five responses.
ClearScoreShare of searches 74.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CheckmyfileShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ExperianShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TotallyMoneyShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TransUnionShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
Follow credit score apps and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top credit score apps in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, ClearScore, Experian, TransUnion and Equifax appeared every time. Experian was recommended most often, coming first in two out of five answers. ClearScore was second, and Equifax was third. Checkmyfile, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ClearScore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Experian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TransUnion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Equifax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Credit Karma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Checkmyfile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TotallyMoney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit score apps
5 answers
Asked ChatGPT
“Which app should I use to check my credit score in the UK?”
Asked ChatGPT
“What are the best credit score apps in the UK?”
Asked ChatGPT
“What's the most accurate free credit score service in the UK?”
Searched Google, AI Overview
“credit score”
Searched Google, AI Overview
“check credit score”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which credit score apps do people search for most?
This chart shows how often people search Google for each credit score app by name. Each line represents a brand's share of searches for all seven credit score apps we track, month by month, from searches in United Kingdom.
Share of searches by month for ClearScore, Checkmyfile, Experian, TotallyMoney. The figures are in the table below the chart.
View monthly share of searches table
| Month | ClearScore | Checkmyfile | Experian | TotallyMoney | TransUnion | Equifax | Credit Karma |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 17.6% | 4.3% | 3.5% | 1.5% | 0.7% | 0.86% |
| Nov 2025 | 73.5% | 14.7% | 5.4% | 3% | 1.7% | 0.88% | 0.88% |
| Dec 2025 | 70.8% | 17.3% | 5.2% | 3.5% | 1.7% | 0.69% | 0.85% |
| Jan 2026 | 73.9% | 14.8% | 5.4% | 3% | 1.4% | 0.72% | 0.72% |
| Feb 2026 | 71.1% | 17.4% | 5.2% | 3.5% | 1.4% | 0.7% | 0.7% |
| Mar 2026 | 71% | 17.4% | 5.2% | 3.5% | 1.4% | 0.7% | 0.7% |
| Apr 2026 | 75.4% | 15.1% | 4.5% | 2.5% | 1.2% | 0.61% | 0.61% |
| May 2026 | 77.6% | 12.7% | 4.7% | 2.6% | 1.2% | 0.62% | 0.62% |
| Jun 2026 | 71.8% | 17.6% | 5.3% | 2.9% | 1.2% | 0.57% | 0.57% |
| Jul 2026 | 75.1% | 15% | 4.5% | 3% | 1.3% | 0.49% | 0.49% |
| Aug 2026 | 75.1% | 15% | 4.5% | 3% | 1.2% | 0.6% | 0.49% |
| Sep 2026 | 74.9% | 15% | 4.5% | 3% | 1.5% | 0.6% | 0.49% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.9% | 550K | 0% | -0.2 points | |
| 2, held 2nd | 15% | 110K | 0% | 0 points | |
| 3, held 3rd | 4.5% | 33.1K | 0% | 0 points | |
| 4, held 4th | 3% | 22.2K | 0% | 0 points | |
| 5, held 5th | 1.5% | 11K | +22.2% | +0.3 points | |
| 6, held 6th | 0.6% | 4.4K | 0% | 0 points | |
| 7, held 7th | 0.49% | 3.6K | 0% | 0 points |
74.9%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.
15%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Experian4.5%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
3%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 5th. 11K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
6.
Equifax0.6%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.49%
Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among credit score apps in the United Kingdom?
7 brands
In September 2026, ClearScore was the most searched among credit score apps in the United Kingdom, with an estimated 550K branded searches, 74.9% of all searches for the seven we track. Checkmyfile is in 2nd place, 59.9 percentage points behind at 15%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| ClearScore | 71.5% → 74.9% | 77.6%May 2026 | 70.8%Dec 2025 | 1st |
| Checkmyfile | 17.6% → 15% | 17.6%Jun 2026 | 12.7%May 2026 | 2nd |
| Experian | 4.3% → 4.5% | 5.4%Jan 2026 | 4.3%Oct 2025 | 3rd |
| TotallyMoney | 3.5% → 3% | 3.5%Oct 2025 | 2.5%Apr 2026 | 4th |
| TransUnion | 1.5% | 1.7%Nov 2025 | 1.2%Jun 2026 | 5th |
| Equifax | 0.7% → 0.6% | 0.88%Nov 2025 | 0.49%Jul 2026 | 7th → 6th |
| Credit Karma | 0.86% → 0.49% | 0.88%Nov 2025 | 0.49%Sep 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, ClearScore’s share of searches among credit score apps in the United Kingdom increased from 71.5% to 74.9%.
- Across the 12 months ending September 2026, Checkmyfile’s share of searches among credit score apps in the United Kingdom decreased from 17.6% to 15%.
- Across the 12 months ending September 2026, TotallyMoney’s share of searches among credit score apps in the United Kingdom decreased from 3.5% to 3%.
- Across the 12 months ending September 2026, ClearScore’s share of searches among credit score apps in the United Kingdom peaked at 77.6% in May 2026 and was lowest at 70.8% in December 2025.
- Across the 12 months ending September 2026, Checkmyfile’s share of searches among credit score apps in the United Kingdom peaked at 17.6% in June 2026 and was lowest at 12.7% in May 2026.
- Across the 12 months ending September 2026, Experian’s share of searches among credit score apps in the United Kingdom peaked at 5.4% in January 2026 and was lowest at 4.3% in October 2025.
- Across the 12 months ending September 2026, TotallyMoney’s share of searches among credit score apps in the United Kingdom peaked at 3.5% in October 2025 and was lowest at 2.5% in April 2026.
- Across the 12 months ending September 2026, Equifax rose from 7th to 6th among credit score apps in the United Kingdom.
- Across the 12 months ending September 2026, Credit Karma fell from 6th to 7th among credit score apps in the United Kingdom.
- Across the 12 months ending September 2026, Experian and TransUnion held steady: their share of searches among credit score apps in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom credit score apps in September 2026?
5 changes
Checkmyfile’s share of searches among credit score apps in the United Kingdom has lost ground for 3 months in a row, from 17.6% to 15% in September 2026.
Experian’s share of searches among credit score apps in the United Kingdom has lost ground for 3 months in a row, from 5.3% to 4.5% in September 2026.
Estimated monthly branded searches for Credit Karma in the United Kingdom fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
Estimated monthly branded searches for Equifax in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for TotallyMoney in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted for credit score apps?
8 search terms
Each brand's share of searches among credit score apps comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
ClearScore
1 branded search term
- clearscore
Checkmyfile
1 branded search term
- checkmyfile
Experian
1 branded search term
- experian credit score
TotallyMoney
1 branded search term
- totallymoney
TransUnion
2 branded search terms
- transunion credit report
- transunion credit score
Equifax
1 branded search term
- equifax credit score
Credit Karma
1 branded search term
- credit karma uk
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.