Brandwave

How popular isExperian?

In September 2026, people searched for Experian by name about 33,100 times in the United Kingdom, about the same as the previous year. These searches made up 4.5% of all United Kingdom credit score app searches, placing Experian third out of seven apps. When we asked both ChatGPT and Google AI Overviews about credit score apps, Experian appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Experian is the third most searched of 7 competitors and the most recommended in AI answers.

  1. ClearScoreShare of searches 74.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. CheckmyfileShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ExperianShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. TotallyMoneyShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. TransUnionShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top credit score apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Experian appeared in all five answers. Experian is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Experian1st
  2. ClearScore2nd
  3. Equifax3rd
  4. TransUnion4th
  5. Credit Karma5th
  6. Checkmyfile–
  7. TotallyMoney–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ClearScore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Experian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TransUnion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Equifax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Credit Karma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Checkmyfile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TotallyMoney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit score apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which credit score apps compete with Experian?

Experian against credit score apps in the United Kingdom, by month

Share of searches by month for ClearScore, Checkmyfile, Experian, TotallyMoney. The figures are in the table below the chart.

View monthly share of searches table
MonthClearScoreCheckmyfileExperianTotallyMoneyTransUnionEquifaxCredit Karma
Oct 202571.5%17.6%4.3%3.5%1.5%0.7%0.86%
Nov 202573.5%14.7%5.4%3%1.7%0.88%0.88%
Dec 202570.8%17.3%5.2%3.5%1.7%0.69%0.85%
Jan 202673.9%14.8%5.4%3%1.4%0.72%0.72%
Feb 202671.1%17.4%5.2%3.5%1.4%0.7%0.7%
Mar 202671%17.4%5.2%3.5%1.4%0.7%0.7%
Apr 202675.4%15.1%4.5%2.5%1.2%0.61%0.61%
May 202677.6%12.7%4.7%2.6%1.2%0.62%0.62%
Jun 202671.8%17.6%5.3%2.9%1.2%0.57%0.57%
Jul 202675.1%15%4.5%3%1.3%0.49%0.49%
Aug 202675.1%15%4.5%3%1.2%0.6%0.49%
Sep 202674.9%15%4.5%3%1.5%0.6%0.49%

  1. 1.ClearScore

    74.9%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Checkmyfile

    15%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Experian

    4.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.TotallyMoney

    3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TransUnion

    1.5%

    Held 5th. 11K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  6. 6.Equifax

    0.6%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Credit Karma

    0.49%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Experian and its closest rivals

Every comparison with Experian

6 comparisons

How has branded search demand for Experian changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Experian in the United Kingdom held steady at 33.1K.
  • Across the 12 months ending September 2026, Experian’s share of searches among credit score apps in the United Kingdom peaked at 5.4% in January 2026 and was lowest at 4.3% in October 2025.

How did search popularity change for United Kingdom credit score apps in September 2026?

5 changes

  1. Checkmyfile’s share of searches among credit score apps in the United Kingdom has lost ground for 3 months in a row, from 17.6% to 15% in September 2026.

  2. Experian’s share of searches among credit score apps in the United Kingdom has lost ground for 3 months in a row, from 5.3% to 4.5% in September 2026.

  3. Estimated monthly branded searches for Credit Karma in the United Kingdom fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

  4. Estimated monthly branded searches for Equifax in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  5. Estimated monthly branded searches for TotallyMoney in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Experian’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Experian’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • experian credit score

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How the Brand Demand Index is measured

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