Charles Tyrwhitt vs Hackett:Which is more popular?
In September 2026, Charles Tyrwhitt had more branded searches than Hackett among menswear brands in the United Kingdom. Charles Tyrwhitt had about 368,000 branded searches, while Hackett had 10,200. Charles Tyrwhitt made up 53.2% of all menswear brand searches we track, and Hackett accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about menswear brands, Charles Tyrwhitt appeared in all three answers and Hackett in none.
Who do people search for more?
Charles Tyrwhitt, about 36 searches for every 1 for Hackett
Who does AI mention more?
Charles Tyrwhitt, mentioned in every answer we collected
Who does AI recommend more?
Charles Tyrwhitt, the only one of the two named
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Top menswear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Charles Tyrwhitt appeared in all three answers. Hackett did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charles Tyrwhitt3 of 3Named in 3 of 3 ChatGPT answers
Reiss3 of 3Named in 3 of 3 ChatGPT answers
Sunspel2 of 3Named in 2 of 3 ChatGPT answers
Universal Works2 of 3Named in 2 of 3 ChatGPT answers
Percival2 of 3Named in 2 of 3 ChatGPT answers
Private White V.C.2 of 3Named in 2 of 3 ChatGPT answers
Moss1 of 3Named in 1 of 3 ChatGPT answers
Suitsupply1 of 3Named in 1 of 3 ChatGPT answers
Hawes & Curtis0 of 3Named in 0 of 3 ChatGPT answers
Hackett0 of 3Named in 0 of 3 ChatGPT answers
See every answer about menswear brands
3 answers
Asked ChatGPT
“What are the best menswear brands in the UK?”
Asked ChatGPT
“Where should I buy a good suit in the UK?”
Asked ChatGPT
“Which British clothing brands are good for men in their 30s?”
Searched Google, AI Overview
“mens clothing”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“menswear”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Charles Tyrwhitt or Hackett more popular in search?
This chart shows how often people search Google for Charles Tyrwhitt and Hackett by name. Each line represents a brand's share of searches for all 15 menswear brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Charles Tyrwhitt, Hackett. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Tyrwhitt | Moss | Hawes & Curtis | T.M.Lewin | Suitsupply | Sunspel | Universal Works | Hackett | Percival | Luke 1977 | Spoke | Reiss | Father Sons | Private White V.C. | Farah |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 17.1% | 9.4% | 5.1% | 5.1% | 3.4% | 3.4% | 1.9% | 1.5% | 1.5% | 1.5% | 1% | 1.1% | 0.56% | 0.7% |
| Nov 2025 | 44.9% | 16.5% | 11% | 6% | 3.3% | 4% | 3.3% | 2.3% | 1.7% | 1.7% | 1.3% | 1.2% | 1.6% | 0.44% | 0.65% |
| Dec 2025 | 43.5% | 15.9% | 10.7% | 5.9% | 3.9% | 4.8% | 3.9% | 2.2% | 1.5% | 2.1% | 1.4% | 1.4% | 1.7% | 0.42% | 0.69% |
| Jan 2026 | 39.2% | 21.5% | 9.6% | 6.4% | 4.3% | 4.3% | 3.5% | 2.9% | 1.4% | 1.8% | 1.8% | 0.86% | 0.92% | 0.7% | 0.72% |
| Feb 2026 | 41.7% | 18.8% | 10.3% | 5.6% | 4.6% | 3.8% | 3.8% | 2.6% | 1.9% | 2.2% | 1.6% | 0.91% | 1.2% | 0.5% | 0.66% |
| Mar 2026 | 42.3% | 18.9% | 10.4% | 5.7% | 4.7% | 4.7% | 3.1% | 2.1% | 1.9% | 1.5% | 1.5% | 0.93% | 1.2% | 0.33% | 0.69% |
| Apr 2026 | 41.3% | 18.5% | 10.2% | 8.3% | 4.6% | 4.6% | 3% | 1.7% | 1.5% | 1.5% | 1.5% | 0.91% | 1.2% | 0.49% | 0.76% |
| May 2026 | 48.3% | 17.7% | 7.9% | 6.5% | 4.3% | 4.3% | 2.9% | 1.3% | 1.4% | 1.4% | 1.3% | 0.71% | 1% | 0.31% | 0.49% |
| Jun 2026 | 48.8% | 17.9% | 8% | 6.6% | 3.6% | 4.4% | 2.4% | 1.3% | 1.6% | 1.2% | 1.4% | 0.88% | 1.1% | 0.32% | 0.49% |
| Jul 2026 | 48.4% | 17.8% | 8% | 6.5% | 3.6% | 4.4% | 2.4% | 1.6% | 1.3% | 1.1% | 1.4% | 0.71% | 0.76% | 1.6% | 0.49% |
| Aug 2026 | 44.3% | 19.9% | 8.9% | 7.3% | 4% | 4% | 2.7% | 1.5% | 1.5% | 1.5% | 1.4% | 0.65% | 0.85% | 0.97% | 0.54% |
| Sep 2026 | 53.2% | 13.1% | 8.7% | 5.9% | 3.9% | 3.9% | 3.2% | 1.5% | 1.4% | 1.3% | 1.2% | 0.78% | 0.77% | 0.64% | 0.53% |
How has the Charles Tyrwhitt and Hackett comparison changed over the last 12 months?
3 findings
- Charles Tyrwhitt was ahead of Hackett in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among menswear brands in the United Kingdom moved from 46.7% to 53.2%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Hackett’s share of searches among menswear brands in the United Kingdom moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 12.5K to 10.2K.
How did search popularity change for United Kingdom menswear brands in September 2026?
2 changes
In September 2026, Charles Tyrwhitt gained share of searches among menswear brands in the United Kingdom, from 44.3% to 53.2%.
In September 2026, Hackett rose from 9th to 8th among menswear brands in the United Kingdom.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Charles Tyrwhitt’s and Hackett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charles Tyrwhitt
1 branded search term
- charles tyrwhitt
Hackett
2 branded search terms
- hackett clothing
- hackett london
Other head-to-heads among menswear brands
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