Carfinance 247 vs Close Brothers Motor Finance:Which is more popular?
In September 2026, Carfinance 247 had more branded searches than Close Brothers Motor Finance among car finance providers in the United Kingdom. Carfinance 247 had about 27,100 branded searches, while Close Brothers Motor Finance had 8,100. Carfinance 247 made up 13.9% of all car finance provider searches we track, and Close Brothers Motor Finance accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about car finance providers, neither Carfinance 247 nor Close Brothers Motor Finance appeared in any of the four answers.
Who do people search for more?
Carfinance 247, about 3 searches for every 1 for Close Brothers Motor Finance
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top car finance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Carfinance 247 nor Close Brothers Motor Finance showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Black Horse1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moneybarn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zuto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carfinance 2470 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Startline Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carmoola0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oodle Car Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Close Brothers Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CarMoney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car finance providers
4 answers
Asked ChatGPT
“Who's the best car finance provider in the UK?”
Asked ChatGPT
“Where can I get car finance with bad credit?”
Asked ChatGPT
“Is it better to get car finance from the dealer or a broker?”
Searched Google, AI Overview
“car finance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Carfinance 247 or Close Brothers Motor Finance more popular in search?
This chart shows how often people search Google for Carfinance 247 and Close Brothers Motor Finance by name. Each line represents a brand's share of searches for all nine car finance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Carfinance 247, Close Brothers Motor Finance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Horse | Zuto | Carfinance 247 | Moneybarn | Startline Motor Finance | Carmoola | Oodle Car Finance | Close Brothers Motor Finance | CarMoney |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 17.8% | 11.9% | 14.6% | 5.3% | 11.9% | 5.3% | 3.6% | 2.9% |
| Nov 2025 | 24.9% | 16.6% | 13.6% | 13.6% | 6.1% | 13.6% | 5% | 3.3% | 3.3% |
| Dec 2025 | 26.7% | 17.9% | 12% | 14.6% | 6.5% | 9.8% | 5.3% | 3.6% | 3.6% |
| Jan 2026 | 27.1% | 18.1% | 12.1% | 12.1% | 5.4% | 14.8% | 4.4% | 3% | 3% |
| Feb 2026 | 24.8% | 20.3% | 13.6% | 13.6% | 5% | 11.1% | 5% | 3.3% | 3.3% |
| Mar 2026 | 27.4% | 18.3% | 12.3% | 12.3% | 5.5% | 12.3% | 4.5% | 4.5% | 3% |
| Apr 2026 | 29.7% | 19.9% | 10.9% | 13.3% | 5.9% | 8.9% | 4.9% | 3.3% | 3.3% |
| May 2026 | 29.3% | 19.6% | 13.1% | 13.1% | 5.9% | 7.2% | 4.8% | 3.2% | 3.9% |
| Jun 2026 | 28.6% | 19.1% | 12.8% | 12.8% | 7% | 7% | 5.7% | 3.8% | 3.1% |
| Jul 2026 | 29.7% | 19.9% | 13.3% | 13.3% | 5.9% | 5.9% | 4.9% | 4% | 3.2% |
| Aug 2026 | 30.1% | 16.5% | 13.5% | 16.5% | 6% | 6% | 4.9% | 3.3% | 3.3% |
| Sep 2026 | 31.1% | 17% | 13.9% | 13.9% | 6.2% | 5.1% | 5.1% | 4.2% | 3.4% |
How has the Carfinance 247 and Close Brothers Motor Finance comparison changed over the last 12 months?
3 findings
- Carfinance 247 was ahead of Close Brothers Motor Finance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carfinance 247’s share of searches among car finance providers in the United Kingdom moved from 11.9% to 13.9%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Close Brothers Motor Finance’s share of searches among car finance providers in the United Kingdom moved from 3.6% to 4.2%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom car finance providers in September 2026?
2 changes

In September 2026, Close Brothers Motor Finance overtook CarMoney to rank 8th among car finance providers in the United Kingdom, with 4.2% of the searches.

Carfinance 247’s share of searches among car finance providers in the United Kingdom has gained ground for 3 months in a row, from 12.8% to 13.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carfinance 247’s and Close Brothers Motor Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carfinance 247
1 branded search term
- car finance 247
Close Brothers Motor Finance
1 branded search term
- close brothers motor finance
Other head-to-heads among car finance providers

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