Byoma vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Byoma among skincare brands in the United Kingdom. La Roche-Posay had about 74,000 branded searches, while Byoma had 40,500. La Roche-Posay made up 10.8% of all skincare brand searches we track, and Byoma accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about skincare brands, La Roche-Posay appeared in four of the five answers and Byoma in two. La Roche-Posay was mentioned before Byoma in three out of four answers.
Who do people search for more?
La Roche-Posay, about 83% more searches than Byoma
Who does AI mention more?
La Roche-Posay, mentioned in 4 of 5 answers, Byoma in 2
Who does AI recommend more?
La Roche-Posay, named ahead of Byoma in 3 of 4 answers
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Byoma was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay was listed before Byoma in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st- La Roche-Posay2nd
The Ordinary3rd
Byoma4th
Paula's Choice5th
Medik86th
Elemis6th
No78th
Clinique–
Aesop–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Ordinary4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Medik82 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Byoma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elemis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- No71 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use in the UK?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What is a good skincare routine for dry skin?”
Searched Google, AI Overview
“skincare”
Searched Google, AI Overview
“skin care products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Byoma or La Roche-Posay more popular in search?
This chart shows how often people search Google for Byoma and La Roche-Posay by name. Each line represents a brand's share of searches for all 15 skincare brands we track, month by month, from searches in United Kingdom.
Share of searches by month for La Roche-Posay, Byoma. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Ordinary | La Roche-Posay | Medik8 | Clinique | Aesop | CeraVe | Elemis | Liz Earle | Byoma | Clarins | Kiehl's | Paula's Choice | Glow Recipe | Drunk Elephant | No7 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 10.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 5.8% | 5.8% | 5.8% | 4.8% | 4.8% | 4.8% | 2.6% | 2.6% |
| Nov 2025 | 11.8% | 7.9% | 9.6% | 9.6% | 9.6% | 6.5% | 9.6% | 5.3% | 5.3% | 6.5% | 5.3% | 4.3% | 4.3% | 2.4% | 1.9% |
| Dec 2025 | 11.3% | 7.6% | 7.6% | 9.2% | 11.3% | 6.2% | 9.2% | 6.2% | 6.2% | 7.6% | 5.1% | 3.4% | 4.1% | 2.3% | 2.8% |
| Jan 2026 | 12.3% | 10.1% | 10.1% | 8.3% | 8.3% | 8.3% | 8.3% | 5.5% | 5.5% | 6.8% | 4.5% | 4.5% | 3% | 2% | 2.5% |
| Feb 2026 | 11.7% | 11.7% | 11.7% | 7.9% | 7.9% | 7.9% | 6.4% | 5.3% | 6.4% | 6.4% | 5.3% | 4.3% | 2.9% | 2.3% | 1.9% |
| Mar 2026 | 10.7% | 13% | 10.7% | 8.8% | 7.2% | 8.8% | 7.2% | 5.9% | 5.9% | 5.9% | 4.8% | 4.8% | 2.6% | 1.8% | 2.1% |
| Apr 2026 | 15% | 15% | 10% | 8.2% | 6.7% | 8.2% | 5.5% | 6.7% | 4.5% | 5.5% | 4.5% | 4.5% | 2% | 1.6% | 2% |
| May 2026 | 10.7% | 15.9% | 10.7% | 8.7% | 7.1% | 8.7% | 5.8% | 7.1% | 4.8% | 5.8% | 4.8% | 4.8% | 1.7% | 1.4% | 1.7% |
| Jun 2026 | 10.4% | 15.4% | 10.4% | 8.5% | 8.5% | 10.4% | 6.9% | 5.7% | 4.6% | 5.7% | 4.6% | 3.8% | 2.1% | 1.4% | 1.7% |
| Jul 2026 | 10.7% | 13.1% | 13.1% | 8.8% | 10.7% | 7.2% | 5.9% | 5.9% | 4.8% | 5.9% | 4.8% | 3.9% | 1.8% | 1.4% | 2.1% |
| Aug 2026 | 12.9% | 12.9% | 10.5% | 8.6% | 8.6% | 7% | 5.8% | 7% | 5.8% | 5.8% | 4.7% | 4.7% | 2.1% | 1.4% | 2.1% |
| Sep 2026 | 13.2% | 10.8% | 10.8% | 8.8% | 7.2% | 7.2% | 7.2% | 7.2% | 5.9% | 5.9% | 4.8% | 4.8% | 2.6% | 1.8% | 1.8% |
How has the Byoma and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Byoma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Byoma’s share of searches among skincare brands in the United Kingdom moved from 5.8% to 5.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United Kingdom moved from 8.7% to 10.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for United Kingdom skincare brands in September 2026?
3 changes
In September 2026, Elemis overtook Liz Earle and 2 others to rank 7th among skincare brands in the United Kingdom, with 7.2% of the searches.
In September 2026, La Roche-Posay lost share of searches among skincare brands in the United Kingdom, from 12.9% to 10.8%.
Byoma’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 4.6% to 5.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Byoma’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Byoma
1 branded search term
- byoma
La Roche-Posay
1 branded search term
- la roche posay
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