Bugaboo vs Mamas & Papas:Which is more popular?
In September 2026, Bugaboo had more branded searches than Mamas & Papas among pram and pushchair brands in the United Kingdom. Bugaboo had about 18,100 branded searches, while Mamas & Papas had 5,400. Bugaboo made up 11.8% of all pram and pushchair brand searches we track, and Mamas & Papas accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about pram and pushchair brands, Bugaboo appeared in three of the five answers and Mamas & Papas in one. Bugaboo was mentioned before Mamas & Papas in three out of four answers.
Who do people search for more?
Bugaboo, about 3 searches for every 1 for Mamas & Papas
Who does AI mention more?
Bugaboo, mentioned in 3 of 5 answers, Mamas & Papas in 1
Who does AI recommend more?
Bugaboo, named ahead of Mamas & Papas in 3 of 4 answers
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Top pram and pushchair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bugaboo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mamas & Papas was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bugaboo was listed before Mamas & Papas in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bugaboo1st
iCandy2nd
Nuna3rd
Joie4th
Silver Cross5th
Joolz6th
Ickle Bubba7th
Cybex8th
Mamas & Papas9th
Venicci–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Silver Cross3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bugaboo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- iCandy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nuna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ickle Bubba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mamas & Papas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Venicci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and pushchair brands
5 answers
Asked ChatGPT
“What's the best pram for a newborn in the UK?”
Asked ChatGPT
“Which pushchair is best for city living?”
Asked ChatGPT
“What's the best travel system pram?”
Searched Google, AI Overview
“prams”
Searched Google, AI Overview
“pushchairs”
- 1Joie
- 1
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Bugaboo or Mamas & Papas more popular in search?
This chart shows how often people search Google for Bugaboo and Mamas & Papas by name. Each line represents a brand's share of searches for all 12 pram and pushchair brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Bugaboo, Mamas & Papas. The figures are in the table below the chart.
View monthly share of searches table
| Month | iCandy | Silver Cross | Bugaboo | Ickle Bubba | Venicci | Nuna | Cybex | Joie | Mamas & Papas | Babyzen | Joolz | UPPAbaby |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 16.5% | 13.5% | 11% | 9.6% | 7.4% | 4% | 4% | 4% | 3.3% | 2.2% | 1.8% |
| Nov 2025 | 20.7% | 16.3% | 13.4% | 13.4% | 8.1% | 7.3% | 4.9% | 4% | 4% | 3.3% | 2.6% | 2.2% |
| Dec 2025 | 23.5% | 17.2% | 11.5% | 11.5% | 8.2% | 7.7% | 5.1% | 4.2% | 4.2% | 2.8% | 2.3% | 1.9% |
| Jan 2026 | 22.5% | 17.8% | 11.9% | 11.9% | 8.9% | 6.5% | 5.3% | 4.3% | 3.5% | 3.5% | 1.9% | 1.9% |
| Feb 2026 | 22.9% | 18.1% | 12.1% | 12.1% | 9% | 6.6% | 4.4% | 4.4% | 3.6% | 2.9% | 1.9% | 1.9% |
| Mar 2026 | 20.7% | 16.3% | 13.4% | 13.4% | 8.1% | 7.3% | 4.9% | 4.9% | 4% | 3.3% | 2.2% | 1.7% |
| Apr 2026 | 21.4% | 16.9% | 11.3% | 11.3% | 8.4% | 9.2% | 5% | 5% | 4.1% | 3.4% | 2.2% | 1.8% |
| May 2026 | 22.2% | 17.6% | 11.7% | 11.7% | 8.8% | 7.8% | 5.3% | 4.3% | 3.5% | 2.9% | 2.3% | 1.9% |
| Jun 2026 | 18.8% | 18.2% | 14.9% | 12.1% | 9% | 8.1% | 4.4% | 4.4% | 3.6% | 2.9% | 1.9% | 1.6% |
| Jul 2026 | 18.4% | 17.8% | 14.6% | 11.9% | 8.9% | 9.7% | 4.3% | 4.3% | 3.6% | 2.9% | 1.9% | 1.6% |
| Aug 2026 | 20.3% | 17.1% | 11.4% | 11.4% | 10.4% | 9.3% | 5.1% | 5.1% | 3.4% | 2.3% | 2.3% | 1.8% |
| Sep 2026 | 22.3% | 17.6% | 11.8% | 11.8% | 10.2% | 7.9% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 1.6% |
How has the Bugaboo and Mamas & Papas comparison changed over the last 12 months?
3 findings
- Bugaboo was ahead of Mamas & Papas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and pushchair brands in the United Kingdom moved from 13.5% to 11.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Mamas & Papas’ share of searches among pram and pushchair brands in the United Kingdom moved from 4% to 3.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for United Kingdom pram and pushchair brands in September 2026?
2 changes
Estimated monthly branded searches for Bugaboo in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Mamas & Papas in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bugaboo’s and Mamas & Papas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bugaboo
1 branded search term
- bugaboo
Mamas & Papas
1 branded search term
- mamas and papas pram
Other head-to-heads among pram and pushchair brands
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