bp pulse vs Shell Recharge:Which is more popular?
In September 2026, bp pulse and Shell Recharge were level in searches among EV charging networks in the United Kingdom, with an estimated 18.1K branded searches each, at 6.7% of the total each. When we asked ChatGPT and Google AI Overviews about EV charging networks, Shell Recharge appeared in two of the five answers and bp pulse in one. Shell Recharge was mentioned before bp pulse in every answer that named either.
Who do people search for more?
bp pulse and Shell Recharge are searched for about as often as each other.
Who does AI mention more?
Shell Recharge, mentioned in 2 of 5 answers, bp pulse in 1
Who does AI recommend more?
Shell Recharge, named ahead of bp pulse in 2 of 2 answers
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Top EV charging networks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shell Recharge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. bp pulse was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shell Recharge was listed before bp pulse in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tesla Supercharger1st
InstaVolt2nd
Osprey3rd
Shell Recharge4th
Pod Point5th
Ionity6th
Gridserve7th
bp pulse8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gridserve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tesla Supercharger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InstaVolt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Osprey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ionity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shell Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pod Point1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
bp pulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EV charging networks
5 answers
Asked ChatGPT
“What's the best EV charging network in the UK?”
Asked ChatGPT
“Which public EV charging network in the UK is most reliable?”
Asked ChatGPT
“What are the biggest EV charging networks in the UK?”
Searched Google, AI Overview
“ev charging”
Searched Google, AI Overview
“electric car charging”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is bp pulse or Shell Recharge more popular in search?
This chart shows how often people search Google for bp pulse and Shell Recharge by name. Each line represents a brand's share of searches for all eight EV charging networks we track, month by month, from searches in United Kingdom.
Share of searches by month for bp pulse, Shell Recharge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tesla Supercharger | Ionity | Pod Point | bp pulse | Shell Recharge | Gridserve | InstaVolt | Osprey |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 7.9% | 9.7% | 7.9% | 6.5% | 4.3% | 4.3% | 0.57% |
| Nov 2025 | 62.6% | 6.9% | 8.4% | 8.4% | 5.6% | 3.8% | 3.8% | 0.61% |
| Dec 2025 | 67.2% | 7.4% | 7.4% | 6% | 4% | 4% | 3.3% | 0.53% |
| Jan 2026 | 63.7% | 7% | 8.6% | 7% | 4.7% | 3.8% | 4.7% | 0.62% |
| Feb 2026 | 64.8% | 7.1% | 7.1% | 7.1% | 4.8% | 3.9% | 4.8% | 0.51% |
| Mar 2026 | 63.5% | 7% | 8.5% | 7% | 5.7% | 3.8% | 3.8% | 0.73% |
| Apr 2026 | 67% | 6% | 7.4% | 4.9% | 6% | 4% | 4% | 0.53% |
| May 2026 | 65.5% | 7.2% | 7.2% | 4.8% | 5.9% | 3.9% | 4.8% | 0.52% |
| Jun 2026 | 66.8% | 6% | 7.4% | 6% | 6% | 3.3% | 4% | 0.43% |
| Jul 2026 | 66.2% | 7.3% | 7.3% | 4.9% | 6% | 4% | 4% | 0.43% |
| Aug 2026 | 67.8% | 7.5% | 6.1% | 5% | 5% | 4.1% | 4.1% | 0.44% |
| Sep 2026 | 60.9% | 8.2% | 8.2% | 6.7% | 6.7% | 4.5% | 4.5% | 0.48% |
How has the bp pulse and Shell Recharge comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Shell Recharge took it in April 2026.
- Across the 12 months ending September 2026, bp pulse’s share of searches among EV charging networks in the United Kingdom moved from 7.9% to 6.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Shell Recharge’s share of searches among EV charging networks in the United Kingdom moved from 6.5% to 6.7%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for United Kingdom EV charging networks in September 2026?
2 changes

In September 2026, bp pulse gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.

In September 2026, Shell Recharge gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using bp pulse’s and Shell Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
bp pulse
1 branded search term
- bp pulse
Shell Recharge
1 branded search term
- shell recharge
Other head-to-heads among EV charging networks

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