Brandwave

bp pulse vs Shell Recharge:Which is more popular?

In September 2026, bp pulse and Shell Recharge were level in searches among EV charging networks in the United Kingdom, with an estimated 18.1K branded searches each, at 6.7% of the total each. When we asked ChatGPT and Google AI Overviews about EV charging networks, Shell Recharge appeared in two of the five answers and bp pulse in one. Shell Recharge was mentioned before bp pulse in every answer that named either.

Among EV charging networks in the United Kingdom in September 2026

Who do people search for more?

bp pulse and Shell Recharge are searched for about as often as each other.

bp pulse 18.1K searchesShell Recharge 18.1K searches

Who does AI mention more?

Shell Recharge, mentioned in 2 of 5 answers, bp pulse in 1

Shell Recharge in 2 of 5bp pulse in 1 of 5

Who does AI recommend more?

Shell Recharge, named ahead of bp pulse in 2 of 2 answers

Shell Recharge first in 2bp pulse never first

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Top EV charging networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shell Recharge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. bp pulse was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shell Recharge was listed before bp pulse in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla Supercharger1st
  2. InstaVolt2nd
  3. Osprey3rd
  4. Shell Recharge4th
  5. Pod Point5th
  6. Ionity6th
  7. Gridserve7th
  8. bp pulse8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gridserve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla Supercharger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InstaVolt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osprey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ionity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shell Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pod Point1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • bp pulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about EV charging networks

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is bp pulse or Shell Recharge more popular in search?

This chart shows how often people search Google for bp pulse and Shell Recharge by name. Each line represents a brand's share of searches for all eight EV charging networks we track, month by month, from searches in United Kingdom.

bp pulse and Shell Recharge among EV charging networks in the United Kingdom, by month

Share of searches by month for bp pulse, Shell Recharge. The figures are in the table below the chart.

View monthly share of searches table
MonthTesla SuperchargerIonityPod Pointbp pulseShell RechargeGridserveInstaVoltOsprey
Oct 202558.8%7.9%9.7%7.9%6.5%4.3%4.3%0.57%
Nov 202562.6%6.9%8.4%8.4%5.6%3.8%3.8%0.61%
Dec 202567.2%7.4%7.4%6%4%4%3.3%0.53%
Jan 202663.7%7%8.6%7%4.7%3.8%4.7%0.62%
Feb 202664.8%7.1%7.1%7.1%4.8%3.9%4.8%0.51%
Mar 202663.5%7%8.5%7%5.7%3.8%3.8%0.73%
Apr 202667%6%7.4%4.9%6%4%4%0.53%
May 202665.5%7.2%7.2%4.8%5.9%3.9%4.8%0.52%
Jun 202666.8%6%7.4%6%6%3.3%4%0.43%
Jul 202666.2%7.3%7.3%4.9%6%4%4%0.43%
Aug 202667.8%7.5%6.1%5%5%4.1%4.1%0.44%
Sep 202660.9%8.2%8.2%6.7%6.7%4.5%4.5%0.48%

How has the bp pulse and Shell Recharge comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom EV charging networks in September 2026?

2 changes
  1. In September 2026, bp pulse gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.

  2. In September 2026, Shell Recharge gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using bp pulse’s and Shell Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

bp pulse

1 branded search term

  • bp pulse

Shell Recharge

1 branded search term

  • shell recharge

How the Brand Demand Index is measured

Other head-to-heads among EV charging networks

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