Brandwave

bp pulse vs Osprey:Which is more popular?

In September 2026, bp pulse had more branded searches than Osprey among EV charging networks in the United Kingdom. bp pulse had about 18,100 branded searches, while Osprey had 1,300. bp pulse made up 6.7% of all EV charging network searches we track, and Osprey accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about EV charging networks, Osprey appeared in three of the five answers and bp pulse in one. Osprey was mentioned before bp pulse in every answer.

Among EV charging networks in the United Kingdom in September 2026

Who do people search for more?

bp pulse, about 14 searches for every 1 for Osprey

bp pulse 18.1K searchesOsprey 1.3K searches

Who does AI mention more?

Osprey, mentioned in 3 of 5 answers, bp pulse in 1

Osprey in 3 of 5bp pulse in 1 of 5

Who does AI recommend more?

Osprey, named ahead of bp pulse in every answer

Osprey first in 3bp pulse never first

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Top EV charging networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Osprey was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. bp pulse was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Osprey was listed before bp pulse in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla Supercharger1st
  2. InstaVolt2nd
  3. Osprey3rd
  4. Shell Recharge4th
  5. Pod Point5th
  6. Ionity6th
  7. Gridserve7th
  8. bp pulse8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gridserve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla Supercharger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InstaVolt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osprey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ionity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shell Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pod Point1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • bp pulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about EV charging networks

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is bp pulse or Osprey more popular in search?

This chart shows how often people search Google for bp pulse and Osprey by name. Each line represents a brand's share of searches for all eight EV charging networks we track, month by month, from searches in United Kingdom.

bp pulse and Osprey among EV charging networks in the United Kingdom, by month

Share of searches by month for bp pulse, Osprey. The figures are in the table below the chart.

View monthly share of searches table
MonthTesla SuperchargerIonityPod Pointbp pulseShell RechargeGridserveInstaVoltOsprey
Oct 202558.8%7.9%9.7%7.9%6.5%4.3%4.3%0.57%
Nov 202562.6%6.9%8.4%8.4%5.6%3.8%3.8%0.61%
Dec 202567.2%7.4%7.4%6%4%4%3.3%0.53%
Jan 202663.7%7%8.6%7%4.7%3.8%4.7%0.62%
Feb 202664.8%7.1%7.1%7.1%4.8%3.9%4.8%0.51%
Mar 202663.5%7%8.5%7%5.7%3.8%3.8%0.73%
Apr 202667%6%7.4%4.9%6%4%4%0.53%
May 202665.5%7.2%7.2%4.8%5.9%3.9%4.8%0.52%
Jun 202666.8%6%7.4%6%6%3.3%4%0.43%
Jul 202666.2%7.3%7.3%4.9%6%4%4%0.43%
Aug 202667.8%7.5%6.1%5%5%4.1%4.1%0.44%
Sep 202660.9%8.2%8.2%6.7%6.7%4.5%4.5%0.48%

How has the bp pulse and Osprey comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom EV charging networks in September 2026?

2 changes
  1. In September 2026, bp pulse gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.

  2. Estimated monthly branded searches for Osprey in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using bp pulse’s and Osprey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

bp pulse

1 branded search term

  • bp pulse

Osprey

1 branded search term

  • osprey charging

How the Brand Demand Index is measured

Other head-to-heads among EV charging networks

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