Brandwave

Bondi Sands vs Tanologist:Which is more popular?

In September 2026, Bondi Sands had more branded searches than Tanologist among self-tan brands in the United Kingdom. Bondi Sands had about 9,900 branded searches, while Tanologist had 2,400. Bondi Sands made up 17.6% of all self-tan brand searches we track, and Tanologist accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about self-tan brands, Bondi Sands appeared in three of the five answers and Tanologist in none.

Among self-tan brands in the United Kingdom in September 2026

Who do people search for more?

Bondi Sands, about 4 searches for every 1 for Tanologist

Bondi Sands 9.9K searchesTanologist 2.4K searches

Who does AI mention more?

Bondi Sands, mentioned in 3 of 5 answers, Tanologist in 0

Bondi Sands in 3 of 5Tanologist in 0 of 5

Who does AI recommend more?

Bondi Sands, the only one of the two named

Bondi Sands first in 2Tanologist never named

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tanologist did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. St.Tropez1st
  2. Bondi Sands2nd
  3. Tan-Luxe3rd
  4. Isle of Paradise3rd
  5. Bellamianta–
  6. Loving Tan–
  7. Tanologist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tan-Luxe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamianta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loving Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Bondi Sands or Tanologist more popular in search?

This chart shows how often people search Google for Bondi Sands and Tanologist by name. Each line represents a brand's share of searches for all seven self-tan brands we track, month by month, from searches in United Kingdom.

Bondi Sands and Tanologist among self-tan brands in the United Kingdom, by month

Share of searches by month for Bondi Sands, Tanologist. The figures are in the table below the chart.

View monthly share of searches table
MonthSt.TropezBellamiantaBondi SandsLoving TanTan-LuxeTanologistIsle of Paradise
Oct 202528.3%15.5%23.1%12.6%10.3%5.5%4.6%
Nov 202520.5%25.1%20.5%13.7%11.2%4.9%4.1%
Dec 202525.4%17%25.4%13.9%9.3%5%4.1%
Jan 202639.4%9.6%17.6%14.4%9.6%5.2%4.3%
Feb 202630.3%11%20.2%16.6%11%5.9%4.9%
Mar 202630.7%13.7%20.5%13.7%11.2%6.1%4%
Apr 202630.9%9.2%25.3%13.8%11.3%6.2%3.3%
May 202628.2%8.4%28.2%15.4%10.3%5.6%3.8%
Jun 202639.1%9.6%21.4%11.7%9.6%5.2%3.4%
Jul 202638.4%14%21%11.5%7.6%4.2%3.4%
Aug 202641.1%10%18.4%15%8.2%4.4%2.9%
Sep 202632.1%21.5%17.6%14.4%7.8%4.3%2.3%

How has the Bondi Sands and Tanologist comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom self-tan brands in September 2026?

3 changes
  1. In September 2026, Bellamianta overtook Bondi Sands and Loving Tan to rank 2nd among self-tan brands in the United Kingdom, with 21.5% of the searches.

  2. In September 2026, Bondi Sands lost share of searches among self-tan brands in the United Kingdom, from 18.4% to 17.6%.

  3. Estimated monthly branded searches for Tanologist in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ and Tanologist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bondi Sands

1 branded search term

  • bondi sands

Tanologist

1 branded search term

  • tanologist

How the Brand Demand Index is measured

Other head-to-heads among self-tan brands

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