Blundstone vs R.M. Williams:Which is more popular?
In September 2026, Blundstone and R.M. Williams were level in searches among boot brands in the United Kingdom, with an estimated 22.2K branded searches each, at 4.2% of the total each. When we asked ChatGPT and Google AI Overviews about boot brands, R.M. Williams appeared in two of the four answers and Blundstone in one.
Who do people search for more?
Blundstone and R.M. Williams are searched for about as often as each other.
Who does AI mention more?
R.M. Williams, mentioned in 2 of 4 answers, Blundstone in 1
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Top boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, R.M. Williams was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Blundstone was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dr. Martens2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- R.M. Williams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Timberland1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blundstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Red Wing1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grenson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
UGG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hunter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boot brands
4 answers
Asked ChatGPT
“What are the best boot brands in the UK?”
Asked ChatGPT
“Which Chelsea boots last the longest?”
Asked ChatGPT
“What are good waterproof boots for walking in the UK?”
Searched Google, AI Overview
“chelsea boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“boots for women”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Blundstone or R.M. Williams more popular in search?
This chart shows how often people search Google for Blundstone and R.M. Williams by name. Each line represents a brand's share of searches for all eight boot brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Blundstone, R.M. Williams. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | UGG | Timberland | Hunter | Blundstone | R.M. Williams | Red Wing | Grenson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 27.3% | 15% | 3.7% | 5.5% | 3.7% | 3% | 0.9% |
| Nov 2025 | 42.1% | 28.1% | 15.4% | 3.1% | 4.6% | 3.8% | 2.1% | 0.76% |
| Dec 2025 | 41.5% | 27.8% | 15.2% | 3.1% | 4.6% | 4.6% | 2.5% | 0.75% |
| Jan 2026 | 46.4% | 20.8% | 17% | 3.4% | 5.1% | 3.4% | 2.8% | 1% |
| Feb 2026 | 52.1% | 12.8% | 15.7% | 3.8% | 5.8% | 5.8% | 3.1% | 0.93% |
| Mar 2026 | 58.7% | 7.9% | 14.5% | 2.9% | 5.3% | 6.5% | 3.5% | 0.7% |
| Apr 2026 | 61.8% | 6.8% | 12.4% | 2.5% | 5.5% | 6.8% | 3.7% | 0.6% |
| May 2026 | 64% | 4.7% | 12.8% | 2.1% | 5.7% | 7% | 3.1% | 0.5% |
| Jun 2026 | 60.9% | 5.5% | 12.2% | 2.4% | 5.5% | 10% | 3% | 0.59% |
| Jul 2026 | 65.4% | 7.2% | 10.7% | 2.6% | 3.9% | 7.2% | 2.6% | 0.4% |
| Aug 2026 | 55.9% | 13.8% | 13.8% | 4.1% | 4.1% | 5% | 2.8% | 0.53% |
| Sep 2026 | 46.8% | 20.9% | 14.1% | 6.3% | 4.2% | 4.2% | 2.8% | 0.68% |
How has the Blundstone and R.M. Williams comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: R.M. Williams took it in March 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among boot brands in the United Kingdom moved from 5.5% to 4.2%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending September 2026, R.M. Williams’ share of searches among boot brands in the United Kingdom moved from 3.7% to 4.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for United Kingdom boot brands in September 2026?
3 changes
In September 2026, Hunter overtook R.M. Williams and Blundstone to rank 4th among boot brands in the United Kingdom, with 6.3% of the searches.
In September 2026, R.M. Williams lost share of searches among boot brands in the United Kingdom, from 5% to 4.2%.
Estimated monthly branded searches for Blundstone in the United Kingdom fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blundstone’s and R.M. Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
1 branded search term
- blundstone
R.M. Williams
1 branded search term
- r.m. williams
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