Blendtec vs NutriBullet:Which is more popular?
In September 2026, NutriBullet had more branded searches than Blendtec among blender brands in the United Kingdom. NutriBullet had about 14,800 branded searches, while Blendtec had 720. NutriBullet made up 20.9% of all blender brand searches we track, and Blendtec accounted for 1%. When we asked ChatGPT and Google AI Overviews about blender brands, NutriBullet appeared in four of the five answers and Blendtec in one. NutriBullet was mentioned before Blendtec in two out of three answers.
Who do people search for more?
NutriBullet, about 21 searches for every 1 for Blendtec
Who does AI mention more?
NutriBullet, mentioned in 4 of 5 answers, Blendtec in 1
Who does AI recommend more?
NutriBullet, named ahead of Blendtec in 2 of 3 answers
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blendtec was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NutriBullet was listed before Blendtec in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ninja1st- NutriBullet2nd
Vitamix3rd
Blendtec4th
KitchenAid5th
Kenwood–
Russell Hobbs–
Tefal–
Salter–
BlendJet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NutriBullet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blendtec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“Which blender should I buy in the UK?”
Asked ChatGPT
“What are the best blender brands?”
Asked ChatGPT
“What is the best blender for smoothies?”
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“smoothie blender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Blendtec or NutriBullet more popular in search?
This chart shows how often people search Google for Blendtec and NutriBullet by name. Each line represents a brand's share of searches for all ten blender brands we track, month by month, from searches in United Kingdom.
Share of searches by month for NutriBullet, Blendtec. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | NutriBullet | Vitamix | KitchenAid | Kenwood | Russell Hobbs | Tefal | Blendtec | Salter | BlendJet |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 16.8% | 9.2% | 5% | 4% | 2.6% | 2.6% | 1.4% | 1% | 1% |
| Nov 2025 | 60% | 18% | 8% | 4.4% | 2.9% | 1.9% | 2.4% | 0.87% | 0.87% | 0.71% |
| Dec 2025 | 56.3% | 20.6% | 7.5% | 5% | 3.3% | 2.2% | 2.7% | 0.82% | 0.82% | 0.82% |
| Jan 2026 | 52.7% | 23.6% | 8.6% | 4.7% | 3.1% | 2% | 2.6% | 0.94% | 0.94% | 0.77% |
| Feb 2026 | 61.6% | 18.4% | 6.7% | 3.6% | 3% | 2% | 2% | 1.1% | 0.9% | 0.73% |
| Mar 2026 | 60.6% | 18.1% | 8.1% | 3.5% | 2.9% | 2% | 2% | 1.2% | 0.72% | 0.88% |
| Apr 2026 | 60.7% | 18.2% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.72% |
| May 2026 | 60.6% | 18.1% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.88% |
| Jun 2026 | 62.1% | 18.6% | 6.8% | 3.6% | 2.4% | 1.6% | 2.4% | 1.1% | 0.74% | 0.74% |
| Jul 2026 | 57.3% | 20.9% | 7.6% | 4.1% | 2.7% | 2.3% | 2.3% | 1.2% | 0.84% | 0.68% |
| Aug 2026 | 55.6% | 20.3% | 9.1% | 4.9% | 2.6% | 2.2% | 2.2% | 1.2% | 1.2% | 0.66% |
| Sep 2026 | 57.1% | 20.9% | 7.6% | 5.1% | 2.7% | 2.3% | 1.8% | 1% | 1% | 0.55% |
How has the Blendtec and NutriBullet comparison changed over the last 12 months?
3 findings
- NutriBullet was ahead of Blendtec in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blendtec’s share of searches among blender brands in the United Kingdom moved from 1.4% to 1%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in the United Kingdom moved from 16.8% to 20.9%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for United Kingdom blender brands in September 2026?
2 changes
In September 2026, NutriBullet gained share of searches among blender brands in the United Kingdom, from 20.3% to 20.9%.
Estimated monthly branded searches for Blendtec in the United Kingdom fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blendtec’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blendtec
1 branded search term
- blendtec blender
NutriBullet
1 branded search term
- nutribullet blender
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