Brandwave

Bella Italia vs Wetherspoons:Which is more popular?

In September 2026, Wetherspoons had more branded searches than Bella Italia among restaurant chains in the United Kingdom. Wetherspoons had about 673,000 branded searches, while Bella Italia had 90,500. Wetherspoons made up 18.6% of all restaurant chain searches we track, and Bella Italia accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about restaurant chains, Bella Italia appeared in two of the four answers and Wetherspoons in none.

Among restaurant chains in the United Kingdom in September 2026

Who do people search for more?

Wetherspoons, about 7 searches for every 1 for Bella Italia

Wetherspoons 673K searchesBella Italia 90.5K searches

Who does AI mention more?

Bella Italia, mentioned in 2 of 4 answers, Wetherspoons in 0

Bella Italia in 2 of 4Wetherspoons in 0 of 4

Who does AI recommend more?

Bella Italia, the only one of the two named

Bella Italia first in 2Wetherspoons never named

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Top restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bella Italia was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wetherspoons did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. wagamama1st
  2. Nando's2nd
  3. PizzaExpress3rd
  4. Five Guys4th
  5. Frankie & Benny's5th
  6. Bella Italia6th
  7. Toby Carvery7th
  8. Harvester8th
  9. Miller & Carter9th
  10. Wetherspoons–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PizzaExpress3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nando's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • wagamama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toby Carvery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Five Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frankie & Benny's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bella Italia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miller & Carter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harvester1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wetherspoons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about restaurant chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Bella Italia or Wetherspoons more popular in search?

This chart shows how often people search Google for Bella Italia and Wetherspoons by name. Each line represents a brand's share of searches for all 12 restaurant chains we track, month by month, from searches in United Kingdom.

Bella Italia and Wetherspoons among restaurant chains in the United Kingdom, by month

Share of searches by month for Wetherspoons, Bella Italia. The figures are in the table below the chart.

View monthly share of searches table
MonthPizzaExpressWetherspoonsNando'sToby CarverywagamamaMiller & CarterFive GuysFrankie & Benny'sPrezzoBella ItaliaZizziHarvester
Oct 202515%18.4%18.4%12.3%10%6.7%6.7%3.7%2%3.7%2%1.2%
Nov 202519.2%19.2%15.7%10.5%8.6%8.6%7%3.2%2.1%2.6%2.1%1.2%
Dec 202518.1%18.1%18.1%8.1%8.1%9.9%8.1%3%2.4%2.4%2.4%1.1%
Jan 202617.7%17.7%17.7%9.7%7.9%9.7%6.5%3.6%2.9%2.9%2.4%1.4%
Feb 202619.2%19.2%15.7%8.6%8.6%8.6%7%3.8%3.1%2.6%2.6%1.2%
Mar 202620.1%20.1%16.4%9%7.4%7.4%7.4%3.3%3.3%2.2%2.2%1.3%
Apr 202622.3%18.2%18.2%8.1%8.1%6.7%5.4%3%3.7%2.4%2.4%1.4%
May 202622.5%18.4%18.4%8.2%6.7%6.7%6.7%3%3%2.5%2.5%1.4%
Jun 202624.1%19.7%16.1%7.2%7.2%7.2%5.9%4%2.6%2.6%2.2%1.2%
Jul 202622.4%18.3%18.3%8.2%6.7%6.7%6.7%3.7%3%2.5%2.5%1.2%
Aug 202623.3%19.2%15.7%10.5%7%5.7%5.7%3.8%2.6%2.6%2.6%1.2%
Sep 202622.8%18.6%15.2%10.2%8.3%6.8%5.6%3.7%3%2.5%2%1.2%

How has the Bella Italia and Wetherspoons comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom restaurant chains in September 2026?

2 changes

  1. In September 2026, Wetherspoons lost share of searches among restaurant chains in the United Kingdom, from 19.2% to 18.6%.

  2. In September 2026, Bella Italia fell from 9th to 10th among restaurant chains in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bella Italia’s and Wetherspoons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bella Italia

1 branded search term

  • bella italia

Wetherspoons

1 branded search term

  • wetherspoons

How the Brand Demand Index is measured

Other head-to-heads among restaurant chains

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