Bella Italia vs wagamama:Which is more popular?
In September 2026, wagamama had more branded searches than Bella Italia among restaurant chains in the United Kingdom. wagamama had about 301,000 branded searches, while Bella Italia had 90,500. wagamama made up 8.3% of all restaurant chain searches we track, and Bella Italia accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about restaurant chains, wagamama appeared in three of the four answers and Bella Italia in two. wagamama was mentioned before Bella Italia in two out of three answers.
Who do people search for more?
wagamama, about 3 searches for every 1 for Bella Italia
Who does AI mention more?
wagamama, mentioned in 3 of 4 answers, Bella Italia in 2
Who does AI recommend more?
wagamama, named ahead of Bella Italia in 2 of 3 answers
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Top restaurant chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, wagamama was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bella Italia was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. wagamama was listed before Bella Italia in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PizzaExpress3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nando's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- wagamama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Toby Carvery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Five Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frankie & Benny's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bella Italia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Miller & Carter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harvester1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wetherspoons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about restaurant chains
4 answers
Asked ChatGPT
“Which restaurant chain is the best in the UK?”
Asked ChatGPT
“What are the best chain restaurants in the UK?”
Asked ChatGPT
“Which UK restaurant chain is best for a family meal?”
Searched Google, AI Overview
“chain restaurants”
Searched Google, AI Overview
“restaurants near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Bella Italia or wagamama more popular in search?
This chart shows how often people search Google for Bella Italia and wagamama by name. Each line represents a brand's share of searches for all 12 restaurant chains we track, month by month, from searches in United Kingdom.
Share of searches by month for wagamama, Bella Italia. The figures are in the table below the chart.
View monthly share of searches table
| Month | PizzaExpress | Wetherspoons | Nando's | Toby Carvery | wagamama | Miller & Carter | Five Guys | Frankie & Benny's | Prezzo | Bella Italia | Zizzi | Harvester |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15% | 18.4% | 18.4% | 12.3% | 10% | 6.7% | 6.7% | 3.7% | 2% | 3.7% | 2% | 1.2% |
| Nov 2025 | 19.2% | 19.2% | 15.7% | 10.5% | 8.6% | 8.6% | 7% | 3.2% | 2.1% | 2.6% | 2.1% | 1.2% |
| Dec 2025 | 18.1% | 18.1% | 18.1% | 8.1% | 8.1% | 9.9% | 8.1% | 3% | 2.4% | 2.4% | 2.4% | 1.1% |
| Jan 2026 | 17.7% | 17.7% | 17.7% | 9.7% | 7.9% | 9.7% | 6.5% | 3.6% | 2.9% | 2.9% | 2.4% | 1.4% |
| Feb 2026 | 19.2% | 19.2% | 15.7% | 8.6% | 8.6% | 8.6% | 7% | 3.8% | 3.1% | 2.6% | 2.6% | 1.2% |
| Mar 2026 | 20.1% | 20.1% | 16.4% | 9% | 7.4% | 7.4% | 7.4% | 3.3% | 3.3% | 2.2% | 2.2% | 1.3% |
| Apr 2026 | 22.3% | 18.2% | 18.2% | 8.1% | 8.1% | 6.7% | 5.4% | 3% | 3.7% | 2.4% | 2.4% | 1.4% |
| May 2026 | 22.5% | 18.4% | 18.4% | 8.2% | 6.7% | 6.7% | 6.7% | 3% | 3% | 2.5% | 2.5% | 1.4% |
| Jun 2026 | 24.1% | 19.7% | 16.1% | 7.2% | 7.2% | 7.2% | 5.9% | 4% | 2.6% | 2.6% | 2.2% | 1.2% |
| Jul 2026 | 22.4% | 18.3% | 18.3% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3% | 2.5% | 2.5% | 1.2% |
| Aug 2026 | 23.3% | 19.2% | 15.7% | 10.5% | 7% | 5.7% | 5.7% | 3.8% | 2.6% | 2.6% | 2.6% | 1.2% |
| Sep 2026 | 22.8% | 18.6% | 15.2% | 10.2% | 8.3% | 6.8% | 5.6% | 3.7% | 3% | 2.5% | 2% | 1.2% |
How has the Bella Italia and wagamama comparison changed over the last 12 months?
3 findings
- wagamama was ahead of Bella Italia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bella Italia’s share of searches among restaurant chains in the United Kingdom moved from 3.7% to 2.5%, and its estimated monthly branded searches moved from 165K to 90.5K.
- Across the 12 months ending September 2026, wagamama’s share of searches among restaurant chains in the United Kingdom moved from 10% to 8.3%, and its estimated monthly branded searches moved from 450K to 301K.
How did search popularity change for United Kingdom restaurant chains in September 2026?
2 changes
In September 2026, wagamama gained share of searches among restaurant chains in the United Kingdom, from 7% to 8.3%.
In September 2026, Bella Italia fell from 9th to 10th among restaurant chains in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bella Italia’s and wagamama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bella Italia
1 branded search term
- bella italia
wagamama
1 branded search term
- wagamama
Other head-to-heads among restaurant chains
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