Brandwave

Bella Italia vs Toby Carvery:Which is more popular?

In September 2026, Toby Carvery had more branded searches than Bella Italia among restaurant chains in the United Kingdom. Toby Carvery had about 368,000 branded searches, while Bella Italia had 90,500. Toby Carvery made up 10.2% of all restaurant chain searches we track, and Bella Italia accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about restaurant chains, Bella Italia and Toby Carvery each appeared in two of the four answers. Bella Italia and Toby Carvery were each mentioned first in one of the two answers that named either.

Among restaurant chains in the United Kingdom in September 2026

Who do people search for more?

Toby Carvery, about 4 searches for every 1 for Bella Italia

Toby Carvery 368K searchesBella Italia 90.5K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Bella Italia in 2 of 4Toby Carvery in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Bella Italia first in 1Toby Carvery first in 1

Follow Bella Italia vs Toby Carvery and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bella Italia and Toby Carvery were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bella Italia and Toby Carvery were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. wagamama1st
  2. Nando's2nd
  3. PizzaExpress3rd
  4. Five Guys4th
  5. Frankie & Benny's5th
  6. Bella Italia6th
  7. Toby Carvery7th
  8. Harvester8th
  9. Miller & Carter9th
  10. Wetherspoons–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PizzaExpress3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nando's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • wagamama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toby Carvery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Five Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frankie & Benny's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bella Italia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miller & Carter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harvester1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wetherspoons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about restaurant chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Bella Italia or Toby Carvery more popular in search?

This chart shows how often people search Google for Bella Italia and Toby Carvery by name. Each line represents a brand's share of searches for all 12 restaurant chains we track, month by month, from searches in United Kingdom.

Bella Italia and Toby Carvery among restaurant chains in the United Kingdom, by month

Share of searches by month for Toby Carvery, Bella Italia. The figures are in the table below the chart.

View monthly share of searches table
MonthPizzaExpressWetherspoonsNando'sToby CarverywagamamaMiller & CarterFive GuysFrankie & Benny'sPrezzoBella ItaliaZizziHarvester
Oct 202515%18.4%18.4%12.3%10%6.7%6.7%3.7%2%3.7%2%1.2%
Nov 202519.2%19.2%15.7%10.5%8.6%8.6%7%3.2%2.1%2.6%2.1%1.2%
Dec 202518.1%18.1%18.1%8.1%8.1%9.9%8.1%3%2.4%2.4%2.4%1.1%
Jan 202617.7%17.7%17.7%9.7%7.9%9.7%6.5%3.6%2.9%2.9%2.4%1.4%
Feb 202619.2%19.2%15.7%8.6%8.6%8.6%7%3.8%3.1%2.6%2.6%1.2%
Mar 202620.1%20.1%16.4%9%7.4%7.4%7.4%3.3%3.3%2.2%2.2%1.3%
Apr 202622.3%18.2%18.2%8.1%8.1%6.7%5.4%3%3.7%2.4%2.4%1.4%
May 202622.5%18.4%18.4%8.2%6.7%6.7%6.7%3%3%2.5%2.5%1.4%
Jun 202624.1%19.7%16.1%7.2%7.2%7.2%5.9%4%2.6%2.6%2.2%1.2%
Jul 202622.4%18.3%18.3%8.2%6.7%6.7%6.7%3.7%3%2.5%2.5%1.2%
Aug 202623.3%19.2%15.7%10.5%7%5.7%5.7%3.8%2.6%2.6%2.6%1.2%
Sep 202622.8%18.6%15.2%10.2%8.3%6.8%5.6%3.7%3%2.5%2%1.2%

How has the Bella Italia and Toby Carvery comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom restaurant chains in September 2026?

2 changes

  1. In September 2026, Bella Italia fell from 9th to 10th among restaurant chains in the United Kingdom.

  2. Estimated monthly branded searches for Toby Carvery in the United Kingdom fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bella Italia’s and Toby Carvery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bella Italia

1 branded search term

  • bella italia

Toby Carvery

1 branded search term

  • toby carvery

How the Brand Demand Index is measured

Other head-to-heads among restaurant chains

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free