Brandwave

Bella Italia vs Frankie & Benny's:Which is more popular?

In September 2026, Frankie & Benny's had more branded searches than Bella Italia among restaurant chains in the United Kingdom. Frankie & Benny's had about 135,000 branded searches, while Bella Italia had 90,500. Frankie & Benny's made up 3.7% of all restaurant chain searches we track, and Bella Italia accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about restaurant chains, Bella Italia and Frankie & Benny's each appeared in two of the four answers. Bella Italia and Frankie & Benny's were each mentioned first in one of the two answers that named either.

Among restaurant chains in the United Kingdom in September 2026

Who do people search for more?

Frankie & Benny's, about 49% more searches than Bella Italia

Frankie & Benny's 135K searchesBella Italia 90.5K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Bella Italia in 2 of 4Frankie & Benny's in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Bella Italia first in 1Frankie & Benny's first in 1

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Top restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bella Italia and Frankie & Benny's were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bella Italia and Frankie & Benny's were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. wagamama1st
  2. Nando's2nd
  3. PizzaExpress3rd
  4. Five Guys4th
  5. Frankie & Benny's5th
  6. Bella Italia6th
  7. Toby Carvery7th
  8. Harvester8th
  9. Miller & Carter9th
  10. Wetherspoons–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PizzaExpress3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nando's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • wagamama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toby Carvery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Five Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frankie & Benny's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bella Italia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miller & Carter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harvester1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wetherspoons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about restaurant chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Bella Italia or Frankie & Benny's more popular in search?

This chart shows how often people search Google for Bella Italia and Frankie & Benny's by name. Each line represents a brand's share of searches for all 12 restaurant chains we track, month by month, from searches in United Kingdom.

Bella Italia and Frankie & Benny's among restaurant chains in the United Kingdom, by month

Share of searches by month for Frankie & Benny's, Bella Italia. The figures are in the table below the chart.

View monthly share of searches table
MonthPizzaExpressWetherspoonsNando'sToby CarverywagamamaMiller & CarterFive GuysFrankie & Benny'sPrezzoBella ItaliaZizziHarvester
Oct 202515%18.4%18.4%12.3%10%6.7%6.7%3.7%2%3.7%2%1.2%
Nov 202519.2%19.2%15.7%10.5%8.6%8.6%7%3.2%2.1%2.6%2.1%1.2%
Dec 202518.1%18.1%18.1%8.1%8.1%9.9%8.1%3%2.4%2.4%2.4%1.1%
Jan 202617.7%17.7%17.7%9.7%7.9%9.7%6.5%3.6%2.9%2.9%2.4%1.4%
Feb 202619.2%19.2%15.7%8.6%8.6%8.6%7%3.8%3.1%2.6%2.6%1.2%
Mar 202620.1%20.1%16.4%9%7.4%7.4%7.4%3.3%3.3%2.2%2.2%1.3%
Apr 202622.3%18.2%18.2%8.1%8.1%6.7%5.4%3%3.7%2.4%2.4%1.4%
May 202622.5%18.4%18.4%8.2%6.7%6.7%6.7%3%3%2.5%2.5%1.4%
Jun 202624.1%19.7%16.1%7.2%7.2%7.2%5.9%4%2.6%2.6%2.2%1.2%
Jul 202622.4%18.3%18.3%8.2%6.7%6.7%6.7%3.7%3%2.5%2.5%1.2%
Aug 202623.3%19.2%15.7%10.5%7%5.7%5.7%3.8%2.6%2.6%2.6%1.2%
Sep 202622.8%18.6%15.2%10.2%8.3%6.8%5.6%3.7%3%2.5%2%1.2%

How has the Bella Italia and Frankie & Benny's comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom restaurant chains in September 2026?

2 changes

  1. In September 2026, Bella Italia fell from 9th to 10th among restaurant chains in the United Kingdom.

  2. Estimated monthly branded searches for Frankie & Benny's in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bella Italia’s and Frankie & Benny's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bella Italia

1 branded search term

  • bella italia

Frankie & Benny's

2 branded search terms

  • frankie & benny's
  • frankie and bennys

How the Brand Demand Index is measured

Other head-to-heads among restaurant chains

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